{"id":117179,"date":"2015-06-08T00:00:00","date_gmt":"2015-06-07T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/02\/07\/the-best-guerrilla-marketing-strategies\/"},"modified":"2022-04-19T13:36:34","modified_gmt":"2022-04-19T11:36:34","slug":"best-guerrilla-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/best-guerrilla-marketing-strategies\/","title":{"rendered":"The best Guerrilla marketing strategies"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/guerrilla-marketing-strategies.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-39591\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/guerrilla-marketing-strategies.jpg\" alt=\"guerrilla marketing strategies\" \/><\/p>\n<p><strong>Guerrilla marketing is a type of non-mass marketing that is based on simple yet striking actions<\/strong> vwrbh6z. An interesting thing about the best guerrilla marketing strategies is that they don\u2019t look like traditional advertising as they work to turn the message into an experience.<\/p>\n<p>Many brands are using guerrilla marketing to look like <strong>generators of experiences, which the users can enjoy in person.<\/strong><\/p>\n<p>In order for this type of marketing to work it is essential to use more and more creative strategies everyday such as the following:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">TABLE OF CONTENTS <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/en\/blog\/best-guerrilla-marketing-strategies\/#Graffiti_Marketing\" >Graffiti Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/en\/blog\/best-guerrilla-marketing-strategies\/#Flash_Mobs\" >Flash Mobs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/en\/blog\/best-guerrilla-marketing-strategies\/#Ambient_marketing\" >Ambient marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/en\/blog\/best-guerrilla-marketing-strategies\/#Viral_videos\" >Viral videos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Graffiti_Marketing\"><\/span>Graffiti Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-4323\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/graffitti-marketing.jpg\" alt=\"graffitti marketing\" \/><\/p>\n<p>We have all come across some shocking images as we stroll through the streets of a big city and Graffiti marketing takes advantage of those same streets using them as a huge canvas\u2019 on which to express emotions.<\/p>\n<p>To do this, they use all kinds of materials in order to leave their mark on the surrounding roads and buildings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Flash_Mobs\"><\/span>Flash Mobs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"su-youtube su-responsive-media-yes\"><\/div>\n<p><strong>A flash mob is an organised action where a group of people come together in a public place at a certain time to perform an unusual<\/strong> activity and when it\u2019s over they break up and go their separate ways.<\/p>\n<p>One of the most famous flash mobs was sponsored by T-Mobile and took place at London Liverpool St Station.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Ambient_marketing\"><\/span>Ambient marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39596 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/ambient-marketing-1.jpg\" alt=\"An example of ambient marketing\" \/><\/p>\n<p><strong>Street marketing is the most common form of guerrilla marketing<\/strong> and uses shock tactics to engage people when they encounter actions, like the one shown above. Here an association against cancer spread 50 towels out on the beach with each towel showing the image of a barbeque. The objective: To raise awareness about skin cancer caused by overexposure to the sun.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Viral_videos\"><\/span>Viral videos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"su-youtube su-responsive-media-yes\"><\/div>\n<p>The explosion of social networks has paved the way for the development of very effective guerrilla marketing strategies: <strong>videos that now go viral<\/strong> and race through Facebook, Twitter or blogs, thanks to the power of consumer recommendations.<\/p>\n<p>A great example of this technique can be seen in the latest Philips campaign on body waxing which has become the hit of the moment.<\/p>\n<p>However, <strong>Guerrilla marketing strategies should be seen as just a part of an overall bigger global digital marketing campaign, one that involves <a href=\"https:\/\/www.mdirector.com\/en\/email-marketing\/?origin=WEB_blog_EN_guerrilla_marketing\" target=\"_blank\" rel=\"noopener\">Email marketing<\/a> and tools like <a href=\"https:\/\/www.mdirector.com\/en\/landing\/?origin=WEB_blog_EN_guerrilla_marketing\" target=\"_blank\" rel=\"noopener\">Landing Optimizer<\/a> which allow you to create landing pages to focus on messages.<\/strong><\/p>\n<p><a href=\"https:\/\/www.mdirector.com\/en\/signup-email-marketing\/?origin=WEB_blog_EN_guerrilla_marketing\" target=\"_blank\" rel=\"noopener\">Would you like to try MDirector?<\/a> The Cross-marketing platform that let\u2019s you manage your entire strategy in one place.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guerrilla marketing is a type of non-mass marketing that is based on simple yet striking actions vwrbh6z. An interesting thing about the best guerrilla marketing strategies is that they don\u2019t look like traditional advertising as [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1903,1883],"tags":[],"class_list":["post-117179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The best Guerrilla marketing strategies<\/title>\n<meta name=\"description\" content=\"Guerrilla marketing is a type of non-mass marketing that is based on simple yet striking actions vwrbh6z. An interesting thing about the best guerrilla\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdirector.com\/en\/blog\/best-guerrilla-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The best Guerrilla marketing strategies\" \/>\n<meta property=\"og:description\" content=\"Guerrilla marketing is a type of non-mass marketing that is based on simple yet striking actions vwrbh6z. 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