{"id":117180,"date":"2015-06-11T00:00:00","date_gmt":"2015-06-10T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/02\/13\/7-examples-of-successful-email-marketing-campaigns\/"},"modified":"2024-03-12T12:24:03","modified_gmt":"2024-03-12T11:24:03","slug":"7-examples-of-successful-email-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/","title":{"rendered":"7 examples of Successful Email Marketing campaigns"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/examples-of-successful-email-marketing.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"wp-image-39805 size-full aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/examples-of-successful-email-marketing.jpg\" alt=\"Examples of successful email marketing campaigns\" width=\"1341\" height=\"768\" \/><\/p>\n<p><strong>It&#8217;s a little complicated to know for sure if specific Email Marketing campaigns have been successful or not as the data is very rarely published.<\/strong><\/p>\n<p>However, we can learn from the businesses that use this channel regularly. By Keeping track of these types of campaigns and analysing the steps over a period of time <strong>we can begin to draw some conclusions about what makes some Email Marketing campaigns successful, which were sent thanks to professional <a href=\"https:\/\/www.mdirector.com\/en\/email-marketing\/?origin=WEB_blog_EN_examples_email_marketing\" target=\"_blank\" rel=\"noopener\">email marketing software<\/a>, and learn from them.<\/strong><\/p>\n<p>Below we are going to look at and analyse 7 specific Email Marketing campaigns that are worth paying attention to:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#1-_Buzzfeed\" >1.- Buzzfeed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#2-_Lastminute\" >2.-\u00a0Lastminute<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#3-_Nasty_Gal\" >3.-\u00a0Nasty Gal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#4-_Uncommon_Goods\" >4.- Uncommon Goods<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#5-_Twitter\" >5.- Twitter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#6-_Warby_Parker\" >6.- Warby Parker<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/en\/blog\/7-examples-of-successful-email-marketing-campaigns\/#7-_El_Viajero_Fisgon\" >7.- El Viajero Fisg\u00f3n<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-_Buzzfeed\"><\/span>1.- Buzzfeed<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Buzzfeed is a newcomer to the digital publishing industry that <strong>makes the capturing of users through the sharing of content an absolute science<\/strong>. In fact they are particularly famous for their eye-catching headlines.<\/p>\n<p>With respect to Email marketing Buzzfeed is unique in its <strong>intense use of segmentation<\/strong>. Therefore you can subscribe to a number of newsletters covering a wide variety of topics such as food, politics, DIY, celebrities or if you just want to keep up to date with the latest daily news.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-39810 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/buzzfeed-newsletters-2.jpg\" alt=\"Segmenting Buzzfeed newsletters\" width=\"692\" height=\"581\" \/><\/p>\n<p>Another great feature of Buzzfeed is that it <strong>lets you know how many messages you are going to receive<\/strong> <strong>and on what days you are going to receive them<\/strong>, thus ensuring that the customer is always kept fully informed at all times.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-39815 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/buzzfeed-food-2.jpg\" alt=\"Buzzfeed campaign information\" \/><\/p>\n<p><strong>Buzzfeed emails are visually stunning, concise and, by exploiting their know-how with a few eye-catching headlines they are able to fulfil their main campaign objective which is to attract traffic<\/strong> to its website where the user can continue reading the articles.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-39820 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/buzzfeed4-2.jpg\" alt=\"Examples of successful email marketing campaigns: Buzzfeed\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-_Lastminute\"><\/span>2.-\u00a0Lastminute<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Email is the number one channel for a large number of businesses known as Coupon companies<\/strong>; they are dedicated to obtaining goods and services for customers at very low prices in exchange for coupons.<\/p>\n<p>A good example of these kinds of companies is Lastminute\u00a0which sends <strong>regular newsletters<\/strong> to it`s subscribers showing the latest offers of the day. Periodicity is an essential part to this strategy because it helps to maintain the customers\u2019 interest, as they know they will receive new offers on a daily basis.<\/p>\n<p>This type of<strong> email campaign is usually simple<\/strong> and straightforward, with the emails consisting of just a headline, an image and a brief text explaining the offer in order to get the conversions.<\/p>\n<p>In addition, each offer contains the Recommended Retail Price (RRP) and the sale price, which highlights the savings that <strong>can be made as well as the most important elements the CTA button<\/strong>. The button is usually a different colour from the text so it stands out and with a text that entices you to press it such as \u201cTonight from 8.30pm\u201d<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-_Nasty_Gal\"><\/span><img decoding=\"async\" class=\"size-full wp-image-39825 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/lastminute_newsletter.png\" alt=\"Examples of successful email marketing campaigns: Lastminute\" \/><br \/>\n3.-\u00a0Nasty Gal<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>One of the main characteristics of successful email marketing campaigns is that they know how to align themselves the right way with other digital channels<\/strong>, something that the Nasty Gal\u00a0newsletter does very well. Furthermore it makes constant references to the ever-changing times in which we live, launching a multitude of initiatives and competitions that are managed over different digital channels.<\/p>\n<p>The Instagram competition shown in the example demonstrates this characteristic well.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-39831\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/nasty-gal-newsletter.jpg\" alt=\"Examples of successful email marketing campaigns: Nasty Gal\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Uncommon_Goods\"><\/span>4.- Uncommon Goods<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A great email-marketing campaign must be supported through <strong>social proofs<\/strong>, that means using those metrics that indicate whether a customer has already read or bought what is shown and this in turn helps us make more informed decisions.<\/p>\n<p>A good example is this Uncommon Goods email which focuses on using customer testimonials in order to guarantee the success of the campaign on specific dates: Mothers Day<\/p>\n<p><strong>Successful Email Marketing campaigns take advantage of the fact that 8 out of every 10 buying decisions are influenced by customer-generated conten<\/strong>t, in many cases, by complete strangers who simply have similar interests in common.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-39836 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/uncommon-goods-2.png\" alt=\"Examples of successful email marketing campaigns: Uncommon Goods\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-_Twitter\"><\/span>5.- Twitter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Continuing with the concept of social proofs, the most important and successful social networks already understand its importance and are <strong>creating email-marketing campaigns that simply document what other customers, who we follow on that network, are doing.<\/strong><\/p>\n<p>One example of this technique is used by Twitter who send emails about \u201cWhat\u00b4s going on, on Twitter\u201d or \u201c Popular on your Network\u201d in order to get more engagement and generate more traffic from it\u00b4s users.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-39841 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/new-twitter-email.png\" alt=\"Examples of successful email marketing campaigns: Twitter\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-_Warby_Parker\"><\/span>6.- Warby Parker<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Successful Email marketing campaigns don\u2019t necessarily always have to be about capturing or converting sales. In fact, <strong>one type of campaign that requires very little work but can be highly profitable involves contacting previous customers who haven\u2019t interacted with your brand for a while.<\/strong><\/p>\n<p>This Warby Parker example not only exploits this aspect but also perfectly connects the online world with the physical one at the foot of the message.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-39846 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/warby-parker-2.png\" alt=\"Examples of successful email marketing campaigns: Warby Parker\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-_El_Viajero_Fisgon\"><\/span>7.- El Viajero Fisg\u00f3n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We couldn\u2019t end this post without using an example of our own. <strong>One type of email marketing campaign that works very well is the one that focuses on showing a wide range of products and prices.<\/strong><\/p>\n<p>There are many sectors where this type of message works well and one of those is the travel industry. Take a look at the example of one of our partners <a href=\"http:\/\/www.elviajerofisgon.com\/\" target=\"_blank\" rel=\"noopener\">El Viajero Fisg\u00f3n<\/a>; they use a simple message containing a list of available trips, each with a highlighted image of the destination and the price, which is enough to attract customers.<br \/>\nIn addition, the \u201cFind it here\u201d CTA button located at the bottom of the ad highlights the main objective of the newsletter, which is to capture leads.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-large wp-image-4346\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/elviajerofisgon-411x1024-1.jpg\" alt=\"ejemplos de campa\u00f1as exitosas de email marketing: El viajero fisg\u00f3n\" \/><\/p>\n<p>Now you see that successful email marketing campaigns don\u2019t have to be complicated, you simply have to make sure you <strong>know exactly what you want<\/strong> <strong>them to achieve as well as keeping them constant<\/strong> and up to date so that the users will be able to let you know what you are doing right or what you have to change if things are going wrong.<\/p>\n<p><strong>Do you want to start sending effective mass email messages right now? <a href=\"https:\/\/www.mdirector.com\/en\/signup-email-marketing\/?origin=WEB_blog_EN_examples_email_marketing\" target=\"_blank\" rel=\"noopener\">It only takes 3 minutes to sign up to MDirector.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s a little complicated to know for sure if specific Email Marketing campaigns have been successful or not as the data is very rarely published. However, we can learn from the businesses that use this [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1883],"tags":[],"class_list":["post-117180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 examples of Successful Email Marketing campaigns<\/title>\n<meta name=\"description\" content=\"It&#039;s a little complicated to know for sure if specific Email Marketing campaigns have been successful or not as the data is very rarely published.\" \/>\n<meta name=\"robots\" content=\"index, follow\" 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