{"id":117197,"date":"2016-10-17T00:00:00","date_gmt":"2016-10-16T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/02\/21\/25-examples-of-incredible-creative-banners\/"},"modified":"2022-04-19T13:36:40","modified_gmt":"2022-04-19T11:36:40","slug":"examples-creative-banners","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/","title":{"rendered":"25 examples of incredible creative banners"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/investing-in-digital-marketing-banners.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"size-full wp-image-40017 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/investing-in-digital-marketing-banners.png\" alt=\"Investing in Digital Marketing - Banners\" \/><\/p>\n<p>Banners are one of the most important resources available to online advertisers. Even if you take into account what is known as <a href=\"https:\/\/en.wikipedia.org\/wiki\/Banner_blindness\" target=\"_blank\" rel=\"noopener\">banner blindness<\/a>, which states that most users actually ignore information in a banner format, the truth is that there are <strong>countless examples of creative banners, which show that they continue to exert a huge influence.<\/strong><\/p>\n<p>From the first banner in history launched by AT&#038;T on Netscape in 1994 up to the current forecasts, which predict that the total investment in digital banners this year will top 17.68 billion dollars in the United States alone that still leaves the rest of the world. In those 22 years thousands of examples of banners have been created, with many of them achieving their objectives of helping the brands to increase their leads list as well as their sales revenues.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#Types_of_Banner\" >Types of Banner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#4_steps_for_designing_creative_banners\" >4 steps for designing creative banners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#5_Characteristics_of_creative_banners\" >5 Characteristics of creative banners<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#1-_Organizing_and_using_the_space_properly\" >1.- Organizing and using the space properly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#2-_Simple_design\" >2.- Simple design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#3-_Including_an_effective_call_to_action_button\" >3.- Including an effective call to action button<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#4-_Adapting_to_the_media\" >4.- Adapting to the media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#5-_Related_to_the_landing_page\" >5.- Related to the landing page<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#10_Mistakes_to_avoid_when_designing_banners\" >10 Mistakes to avoid when designing banners<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/#25_examples_of_creative_banners\" >25 examples of creative banners<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Banner\"><\/span>Types of Banner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-40018 aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/banner-formats-set-by-iab.png\" alt=\"Banner formats set by IAB\" \/><\/p>\n<p><strong>On of the main problems that needed to be resolved was the standardization of the banners<\/strong>. In the early years you would see banners of very different sizes. Today, thanks to organizations like the<strong> Internet Advertising Agency<\/strong> (IAB), the main leaders in the industry have come together to put in place a number of standards that identify the different <a href=\"http:\/\/designerstoolbox.com\/designresources\/banners\/\" target=\"_blank\" rel=\"noopener\">banner formats<\/a>:<\/p>\n<ol>\n<li><strong>Integrated Formats:<\/strong>\n<ol>\n<li>Mid Page Unit (MPU) \/ Medium rectangle 300\u00d7250px<\/li>\n<li>Mid Page Unit (MPU) \/ Square 300x300px.<\/li>\n<li>Mid Page Unit (MPU) \/ Splitscreen 300x600px<\/li>\n<li>Banner 468\u00d760px.<\/li>\n<li>Medium banner 234\u00d760px.<\/li>\n<li>Medium banner 234\u00d790px.<\/li>\n<li>Leaderboard 728\u00d790px.<\/li>\n<li>Leaderboard 900x90px (depends on the publisher)<\/li>\n<li>Skyscraper 120\u00d7600px<\/li>\n<\/ol>\n<\/li>\n<li><strong>Special Formats:<\/strong>\n<ol>\n<li><strong>Expandable Formats:<\/strong>\n<ol>\n<li>Mid Page Unit (MPU) \/ Medium rectangle 300\u00d7250px<\/li>\n<li>Mid Page Unit (MPU) \/ Square 300x300px.<\/li>\n<li>\u00a0Banner 468\u00d760px.<\/li>\n<li>Medium banner 234\u00d760px.<\/li>\n<li>Leaderboard 728\u00d790px.<\/li>\n<li>Skyscraper 120\u00d7600px<\/li>\n<\/ol>\n<\/li>\n<li><strong>Floating Formats:<\/strong>\n<ol>\n<li>Interstitial 800\u00d7600px.<\/li>\n<li>Layer 400\u00d7400px.<\/li>\n<\/ol>\n<\/li>\n<li><strong>Rising Stars:<\/strong>\n<ol>\n<li>Billboard 900\u00d7250px.<\/li>\n<li>Filmstrip 300\u00d7600px (300\u00d73000px).<\/li>\n<li>Portrait 300\u00d71050px.<\/li>\n<li>Slider 950\u00d790px (Expandable up to 950\u00d7550px).<\/li>\n<li>Sidekick 300\u00d7250px (Expandable up to 850\u00d7700px moving the editorial content to the left).<\/li>\n<li>Pushdown 970\u00d790px (Expandable up to 970\u00d7415px).<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"4_steps_for_designing_creative_banners\"><\/span>4 steps for designing creative banners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creating an effective and attractive banner that can grab the user\u00b4s attention is not easy. In the first place, you are competing against a number other factors on the webpage that are all vying for the same attention: images, logos and all kinds of content.<\/p>\n<p>In addition, what makes it equally difficult with regards to banners is that they have to stand out among the thousands that are created every year. That is why it is important to follow the next <strong>4 steps when designing <a href=\"https:\/\/www.designcontest.com\/\" target=\"_blank\" rel=\"noopener\">creative banners<\/a><\/strong>:<\/p>\n<ol>\n<li><strong>Define clear and fixed objectives<\/strong>. It makes absolutely no sense to start working on a banner if you don\u2019t know what goal of your campaign is going to be. Do you want to publicize a product? Perhaps your goal is to sell a particular service? Does the time of year have an influence? The objectives should define the creative. If you want traffic to come through your website, take care with the call to action. If what you are looking for is notoriety, you can focus on creating a design based on the style and content of the website where the banner is shown. Having clear goals in mind will help you to create a more effective banner.<\/li>\n<li><strong>Addressing the right audience<\/strong>. Understanding the user that you want to impact is essential when designing specific creatives. The best examples of creative banners always keep in mind the audience that they are targeting. Its not the same trying to grab the attention of someone who hates the sight of pop-up banners than impacting teenagers who are used to dynamic banners. The tastes and interests of different users are essential elements to consider when building the right banner.<\/li>\n<li><strong>A clear message<\/strong>. You have little space available for several elements; therefore, the message has to be brief and direct. Forget fancy phrases and explanatory texts. A good banner is based on a body of very few words but it is important that they are related to the Call To Action. A convincing message that begins with the text of the banner and ends in the call to action will help increase the number of clicks of the users.<\/li>\n<li><strong>Balanced and attractive design<\/strong>: Design is one of the standard elements involved in all examples of creative banners. A striking and dynamic design can make you achieve more clicks. However, it is important that the design is related to the brand and the site where you send the traffic. A good <a href=\"https:\/\/www.mdirector.com\/en\/signup-landing-optimizer\/?origin=WEB_blog_EN_25_examples_creatives_banners\" target=\"_blank\" rel=\"noopener\">landing page that is tailored to all devices<\/a> is the right end result for a successful display banner campaign. To do this, you must have all of the banner elements the right way and consistent with the design of the landing.<\/li>\n<\/ol>\n<p>These are the basic steps that every creative banner should follow. However, nowadays, the current trend is actually going much further. Companies are trying to make the user\u00b4s experience even more exceptional by offering them the opportunity to participate in the banner. <strong>Traditional banners have thus been transformed into more audio-visual<\/strong> based elements with great designs in order to increase the possibility of interaction and in turn achieve the desired click from the user.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Characteristics_of_creative_banners\"><\/span>5 Characteristics of creative banners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40019 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/infographic-showing-the-anatomy-of-a-perfect-banner.png\" alt=\"Infographic showing the anatomy of a perfect banner\" width=\"566\" height=\"2048\" \/><\/p>\n<p>In the above Infographic, which shows the anatomy of a perfect banner, we can identify the <strong>8 elements that are key to any banner<\/strong>:<\/p>\n<ol>\n<li>Interactivity<\/li>\n<li>Use of space<\/li>\n<li>Compendium of images<\/li>\n<li>Creative message<\/li>\n<li>Call to action<\/li>\n<li>Brand name<\/li>\n<li>Direct message<\/li>\n<li>Appropriate humour for the message.<\/li>\n<\/ol>\n<p><strong>A combination of these elements will produce some great examples of creative banners:\u00a0<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-_Organizing_and_using_the_space_properly\"><\/span>1.- Organizing and using the space properly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understanding the basic elements that can influence a user\u00b4s decision makes it easier to optimize the available space. A MPU 300x250px is not the same as a Leaderboard 728x90px. Therefore, it stands to reason that the positioning of the text, images and the call to action button will logically have to vary.<\/p>\n<p>As you will see later on, <strong>the best examples of creative banners take full advantage of these limitations and formats to increase the number of clicks.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-_Simple_design\"><\/span>2.- Simple design<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The banner has to be creative but its objective must also be evident: achieving clicks or impressions. So forget about complicated animations or overloading the design with too many elements. <strong>The simpler the design, the better<\/strong>, in the available space it is important to communicate the essentials quickly. This is the only way to get the users attention and get them to click on the call to action.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-_Including_an_effective_call_to_action_button\"><\/span>3.- Including an effective call to action button<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The call to action (CTA) is a standard element on any and all banners<\/strong> with the basic \u201cClick here\u201d button being the most commonly used. However, if you want to ensure the users click on it, you should make sure that the text is attractive and persuasive. Even a single word can help increase the traffic to your website exponentially.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-_Adapting_to_the_media\"><\/span>4.- Adapting to the media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Does it make sense to create the same banner in one format or another? And should it go in the header of a news publisher or in an article of a digital magazine? Every banner must suit the environment that it is in, the message must be the same, and the creative elements must be consistent. Therefore, <strong>adapting the banner to the media where it is placed is one of the keys to its success.<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5-_Related_to_the_landing_page\"><\/span>5.- Related to the landing page<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>A good banner is always related to a <a href=\"https:\/\/www.mdirector.com\/en\/landing\/?origin=WEB_blog_EN_25_examples_creatives_banners\" target=\"_blank\" rel=\"noopener\">landing page<\/a><\/strong>, which is where the conversion cycle ends. In order to achieve this, the content and the design should be closely connected to the landing page. It doesn\u2019t make sense to design a banner that doesn\u2019t take into account the webpage where the user will end up. At the very least the main elements such as logo or corporate colours should be taken into consideration.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Mistakes_to_avoid_when_designing_banners\"><\/span>10 Mistakes to avoid when designing banners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"700\" height=\"440\" src=\"https:\/\/www.youtube.com\/embed\/QdvvwiPdfJ8?autohide=2&amp;autoplay=0&amp;mute=0&amp;controls=1&amp;fs=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<p>As you can see from the above video, when designing a banner you can commit a number of errors, which could impair its performance. <strong>The 10 most frequent mistakes in banners are:<\/strong><\/p>\n<ol>\n<li>Using too much text.<\/li>\n<li>Confusing text or language.<\/li>\n<li>Incorporating an erroneous logo or one that is not attractive enough.<\/li>\n<li>Not using high resolution photographs<\/li>\n<li>Not presenting a professional design<\/li>\n<li>Not having a specific, clear and convincing Call to Action Button.<\/li>\n<li>A banner that has nothing in common with the website or landing page that the user is being taken to.<\/li>\n<li>Investing too much money in displaying banners. Display banners have a short shelf life, so over investing can end up damaging the whole campaign as there wont be an adequate return on your investment.<\/li>\n<li>Hiring an inexperienced designer. Designing banners requires experience. Although it may not look it, a lot of elements go into making a good banner and they must be handled in the right way.<\/li>\n<li>Not performing A\/B testing. One of the great benefits of digital marketing is that you can use A\/B or Multivariate testing to analyse which of your creatives work best. Therefore, it is the data and the users themselves that decide the way forward.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"25_examples_of_creative_banners\"><\/span>25 examples of creative banners<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Once you have taken on board all of the above aspects that make a great banner, we will next take a look at <strong>25 examples of creative banners<\/strong> in action.<\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"700\" height=\"440\" src=\"https:\/\/www.youtube.com\/embed\/w6pSluSueSk?autohide=2&amp;autoplay=0&amp;mute=0&amp;controls=1&amp;fs=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40028 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-craftsman-tools.jpg\" alt=\"Examples of creative banners: Craftsman Tools\" width=\"472\" height=\"590\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40029 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-nordica.jpg\" alt=\"Examples of creative banners: Nordica\" width=\"590\" height=\"295\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40030 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-wiener.jpg\" alt=\"Examples of creative banners: Wiener\" width=\"575\" height=\"768\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40031 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-coca-cola.png\" alt=\"Examples of creative banners: Coca Cola\" width=\"600\" height=\"250\" \/><\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"700\" height=\"440\" src=\"https:\/\/www.youtube.com\/embed\/ZtzGI_He8FY?autohide=2&amp;autoplay=0&amp;mute=0&amp;controls=1&amp;fs=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40032 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/aides-banner-1.png\" alt=\"Examples of creative banners: Aides\" width=\"274\" height=\"226\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40033 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-serbian-film-festival.jpg\" alt=\"Examples of creative banners: Serbian Film Festival\" width=\"590\" height=\"456\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40034 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-denver-water.jpg\" alt=\"Examples of creative banners: Denver Water\" width=\"590\" height=\"295\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40035 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-harvey-nichols.jpg\" alt=\"Examples of creative banners: Harvey Nichols\" width=\"590\" height=\"224\" \/><\/p>\n<div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"700\" height=\"440\" src=\"https:\/\/www.youtube.com\/embed\/bMOIQDDYxGI?autohide=2&amp;autoplay=0&amp;mute=0&amp;controls=1&amp;fs=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40036 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-new-york-latino-festival.jpg\" alt=\"Examples of creative banners: New York Latino Festival\" width=\"590\" height=\"382\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40037 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-fedex.jpg\" alt=\"Examples of creative banners: Fedex\" width=\"863\" height=\"212\" \/><\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40038 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/banners-creativos-mcdonalds-1.jpg\" alt=\" Examples of creative banners: McDonalds\" width=\"539\" height=\"446\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40039 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-fiat.png\" alt=\"Examples of creative banners: Fiat\" width=\"443\" height=\"365\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40040 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-2-fiat.png\" alt=\"Examples of creative banners: Fiat\" width=\"440\" height=\"365\" \/><\/p>\n<div class=\"su-vimeo su-u-responsive-media-yes\"><iframe width=\"760\" height=\"400\" src=\"\/\/player.vimeo.com\/video\/99728129?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff&amp;autoplay=0&amp;dnt=0&amp;muted=0&amp;texttrack=\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen title=\"\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40041 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-nissan.jpg\" alt=\"Examples of creative banners: Nissan\" width=\"510\" height=\"411\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-40042 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-amnesty-international.png\" alt=\"Examples of creative banners: Amnesty International\" width=\"886\" height=\"135\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40043 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-ibm.jpg\" alt=\"Examples of creative banners: IBM\" width=\"729\" height=\"192\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40044 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/student-adventure-1.jpg\" alt=\" Examples of creative banners: American Ambient\" width=\"560\" height=\"590\" \/><\/p>\n<p>\u00a0<\/p>\n<div class=\"su-vimeo su-u-responsive-media-yes\"><iframe width=\"760\" height=\"400\" src=\"\/\/player.vimeo.com\/video\/47875656?title=0&amp;byline=0&amp;portrait=0&amp;color=ffffff&amp;autoplay=0&amp;dnt=0&amp;muted=0&amp;texttrack=\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen title=\"\"><\/iframe><\/div>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40045 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-volkswagon-golf.jpg\" alt=\"Examples of creative banners: Volkswagon Golf\" width=\"144\" height=\"550\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40046 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-malteser.jpg\" alt=\"Examples of creative banners: Malteser\" width=\"528\" height=\"434\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40047 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-glaxo-smith-kline.png\" alt=\"Examples of creative banners: Glaxo Smith Kline\" width=\"466\" height=\"386\" \/><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-40048 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/example-of-creative-banners-pringles.jpg\" alt=\"Examples of creative banners: Pringles\" width=\"558\" height=\"456\" \/><\/p>\n<p>One of the areas that brands work on the least with their banners is the possibility for retargeting that they offer. For this reason, it is necessary to design your banners keeping one eye on the need to attract users who have already visited your landing pages. In order to make these banners as effective as possible you have to have real-time data from the moment you launch a retargeting campaign.<\/p>\n<p>Only a <a href=\"https:\/\/www.mdirector.com\/en\/mdirector-contact\/?origin=WEB_blog_EN_25_examples_creatives_banners\">professional digital email-marketing platform<\/a> like <strong>MDirector<\/strong> allows you to take full advantage of every aspect of your retargeting campaigns with optimized banners to capture more audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banners are one of the most important resources available to online advertisers. Even if you take into account what is known as banner blindness, which states that most users actually ignore information in a banner [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":31464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1903,1883],"tags":[],"class_list":["post-117197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>25 examples of incredible creative banners<\/title>\n<meta name=\"description\" content=\"Banners are one of the most important resources available to online advertisers. Even if you take into account what is known as banner blindness, which\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdirector.com\/en\/blog\/examples-creative-banners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"25 examples of incredible creative banners\" \/>\n<meta property=\"og:description\" content=\"Banners are one of the most important resources available to online advertisers. 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