{"id":117349,"date":"2017-11-22T00:00:00","date_gmt":"2017-11-21T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/02\/28\/10-examples-of-titles-that-work-in-email-marketing\/"},"modified":"2022-04-19T13:37:01","modified_gmt":"2022-04-19T11:37:01","slug":"10-examples-titles-work-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/10-examples-titles-work-email-marketing\/","title":{"rendered":"10 examples of titles that work in Email Marketing"},"content":{"rendered":"
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Before, when putting together an Email Marketing Campaign the focus used to centre on the message<\/strong>:\u00a0 What you were going to say, where you were going to place the different content or what type of images you were going to use.<\/p>\n

However, if you don\u2019t get the user\u2019s attention and they don\u00b4t open the message, focusing on all of the above makes little sense<\/strong>. Therefore, to make sure of that you only have one option: The subject or title of the email.<\/p>\n

Never before has 50 characters (more specifically between 30 and 70 according to some published analysis) held so much importance. Just 2 seconds separate your Email Marketing campaign from either success or failure<\/strong>. Two seconds, is all it takes for a user to read the title of the email and make a decision on whether to open it or send it to the trash.<\/p>\n

There is no magic wand that can guarantee opens, but common sense and studies show that there are phrases and expressions with more pull than others. You must take care when choosing each term and how it ties in with the overall context of the message.<\/p>\n

Below are 10 examples of titles that work in Email Marketing that you can use to help increase your open rates:<\/strong><\/p>\n

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