{"id":117473,"date":"2017-06-04T00:00:00","date_gmt":"2017-06-03T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/03\/28\/a-step-by-step-guide-to-sending-bulk-mailings\/"},"modified":"2022-04-19T13:37:22","modified_gmt":"2022-04-19T11:37:22","slug":"guide-sending-bulk-mailings","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/guide-sending-bulk-mailings\/","title":{"rendered":"A step-by-step guide to sending bulk mailings"},"content":{"rendered":"
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\"step-by-step
\nPreparing a bulk email campaign is not something that you should take lightly as there is a danger of them ending up as spam, that said, it is possible to send mass mailings without being classed as a spammer<\/strong>. Here we are going to give you some easy to follow tips that will help you do just that. To do this, you must first respect the current law and remember that even though they are bulk mailings each recipient is an individual person<\/strong> and each will be expecting you to offer them interesting and valuable content.<\/p>\n

In order to avoid falling into the user\u2019s spam folder it is important to pay attention to the following:<\/p>\n

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  1. Always work with an up to date and properly segmented database<\/strong>. Companies send hundreds of thousands of emails marketing campaigns every day aimed at converting subscribers on their marketing lists into customers.<\/li>\n
  2. Your messages should always be relevant<\/strong>. If you are in any doubt, revise and analyse everything from the content of the text to the audio-visuals in order to guarantee that the person receiving the message will definitely be interested in it.<\/li>\n
  3. Don\u2019t forget to include a visible un-subscription link<\/strong>, as it doesn\u2019t make much sense to continue sending emails to users who aren\u2019t interested in them. Not only is there a risk that your emails will end up in the user\u00b4s spam box but also that it\u2019s also an investment with no return, which is worse. If users don\u2019t want to continue receiving emails then it is better for them to have an option to easily remove them-selves. Always think about the users and if there are a lot of un-subscriptions ask yourself why, take a look at the content you offer and adapt it to your audience.<\/li>\n<\/ol>\n
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    TABLE OF CONTENTS<\/p>\n<\/span><\/div>\n