{"id":117531,"date":"2017-12-05T00:00:00","date_gmt":"2017-12-04T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/04\/25\/10-companies-that-are-doing-well-in-email-marketing\/"},"modified":"2022-04-19T13:37:32","modified_gmt":"2022-04-19T11:37:32","slug":"10-companies-that-are-doing-well-in-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/","title":{"rendered":"10 companies that are doing well in Email Marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/companies-doing-well-email-marketing.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-41588\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/companies-doing-well-email-marketing.png\" alt=\"\" \/><br \/>\nMore and more people are saying that <strong>Email Marketing<\/strong> is one of the most effective tools that companies have at their disposal to reach consumers. However, There are a number of factors that come into play when launching an email campaign so it is important that when designing one to work on it down to the smallest detail.<\/p>\n<p>This involves making a lot of decisions about the content, the overall visual design, the tone of the communication, the title\u2026 Many aspects that, done in the right way will help the message to stand out in a saturated inbox and <strong>grab the user\u00b4s attention so that it will be read.<\/strong><\/p>\n<p>In this post we are going to give you some <strong>tips and advice<\/strong> that you can use in your Email Marketing campaigns complete with illustrated examples so that you can incorporate them more easily.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">TABLE OF CONTENTS <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#1-_Take_care_with_the_design\" >1.-\u00a0Take care with the design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#2-_Work_on_the_content\" >2.- Work on the content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#3-_Pay_attention_to_the_title\" >3.- Pay attention to the title<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#4-_Think_of_the_consumer_and_adapt_to_them\" >4.- Think of the consumer and adapt to them<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#5-_Planning_the_call_to_action_buttons\" >5.- Planning the call to action buttons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#6-_Creating_a_sense_of_urgency\" >6.- Creating a sense of urgency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#7-_Take_advantage_of_important_dates\" >7.- Take advantage of important dates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#8-_Less_is_more\" >8.- Less is more<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#9-_Using_email_to_keep_in_contact_with_your_subscribers\" >9.- Using email to keep in contact with your subscribers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#10-_Be_original\" >10.- Be original<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mdirector.com\/en\/blog\/10-companies-that-are-doing-well-in-email-marketing\/#Start_sending_effective_Email_Marketing_campaigns_with_your_free_MDirector_account_and_increase_the_sales_of_your_business_Sign_up_today\" >Start sending effective Email Marketing campaigns with your free MDirector account and increase the sales of your business. Sign up today!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-_Take_care_with_the_design\"><\/span>1.-\u00a0Take care with the design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>The visual aspect is very important<\/strong>, you have to take care with the header so that it is recognisable and related to the content, as well as making it as attractive and eye-catching as possible. Look how Expirit exploits the designs of their emails, showing their products in a fun and unconventional way that we are used to seeing compared to normal newsletters.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41589\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/expirit-email.jpg\" alt=\"companies that are doing well in Email Marketing: Expirit\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-_Work_on_the_content\"><\/span>2.- Work on the content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If the design is important, so too is the content. Do some <strong>research into the interests of your followers<\/strong> to see which are related to your company\u00b4s activities. Just Eat\u00b4s newsletter for example, not only sends offers to it\u00b4s subscribers but also articles and other interesting things.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41590\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/justeat-email.jpg\" alt=\"companies that are doing well in Email Marketing: Just-Eat\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-_Pay_attention_to_the_title\"><\/span>3.- Pay attention to the title<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The title of the email is the first thing that the user sees when they receive an email and it is key in helping them decide whether they open it or not. Spend some time thinking about this and try to come up with something that will capture subscribers. For example, Lets Bonus always tries to produce a message that is <strong>fresh and in keeping with their consumer base<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41591\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/letsbonus-news.jpg\" alt=\"companies that are doing well in Email Marketing: LetsBonus\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Think_of_the_consumer_and_adapt_to_them\"><\/span>4.- Think of the consumer and adapt to them<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The more segmented your mailing list is and the more you adapt your message to each of these segments, the <strong>more effective<\/strong> your email Marketing campaigns will be. Therefore, personalisation is key to achieving the best results possible. Take Privalia for example, from time to time they send their customers emails with products they may like based on their interests and preferences.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41592\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/privalia-email.jpg\" alt=\"companies that are doing well in Email Marketing: Privalia\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-_Planning_the_call_to_action_buttons\"><\/span>5.- Planning the call to action buttons<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The call to action buttons in an email are very important, as it is the moment when a user decides that they want to go to your website in order to find out more information about the goods and services that you have to offer. For this reason <strong>it is important to plan how many call to action buttons you are going to have in your email<\/strong> and where you are going to place them. As you can see in the example below Pull&#038;Bear only have one call to action button in orange that really stands out against the rest of the design, which is in black and white.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41593\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/pull-and-bear-email.jpg\" alt=\"companies that are doing well in Email Marketing: PullandBear\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-_Creating_a_sense_of_urgency\"><\/span>6.- Creating a sense of urgency<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Limited time offers work really well in Email marketing, as it is a good way of stimulating purchases as demonstrated in this email from Orange, which is specifically targeted towards online sales.<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-41594\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/orange-news.jpg\" alt=\"companies that are doing well in Email Marketing: Orange\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"7-_Take_advantage_of_important_dates\"><\/span>7.- Take advantage of important dates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Christmas, Valentine\u00b4s day, Father\u00b4s day\u2026\u2026. All of these days are when people usually buy more and we can take full advantage of these dates in our Email marketing campaigns. Not only that, look how K-tuin used a global event like the Oscars for one of their <strong>special promotions.<\/strong><\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-41595\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/ktuin-email-oscar.jpg\" alt=\"companies that are doing well in Email Marketing: K-tuin\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"8-_Less_is_more\"><\/span>8.- Less is more<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you can say something in a sentence, why use a paragraph? It\u2019s always important to know that most people don\u2019t have that much time when looking at messages so sometimes less is more. As this example for Sangria Lola shows in order to tempt you to try their drink.<\/p>\n<h2><img decoding=\"async\" class=\"aligncenter size-full wp-image-41596\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/lolea-email.jpg\" alt=\"companies that are doing well in Email Marketing: Lolea\" \/><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"9-_Using_email_to_keep_in_contact_with_your_subscribers\"><\/span>9.- Using email to keep in contact with your subscribers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Not all businesses have the ability to send weekly promotional emails. However every brand should find a way to take advantage of email marketing, as it is a tool that <strong>allows us to keep our audience<\/strong> up to date. Our partners at Antevenio Rich&#038;Rich send out a very successful monthly newsletter updating their users on the latest news of the platform and letting them know what\u2019s happening in the office etc.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41597\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/rich-reach-email.png\" alt=\"companies that are doing well in Email Marketing: Rich&#038;Reach\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-_Be_original\"><\/span>10.- Be original<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last piece of advice that we are going to give you: Be original and creative. Your campaigns should really stand out from the rest and grab the attention of the readers. There are a number of options available to you: show the information in an original way, work on the content, be innovative in the tone of communication or you could also take notes from ONO who used an adorable monster in their campaigns as a hook.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-41598\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/ono-email.jpg\" alt=\"companies that are doing well in Email Marketing: Ono\" \/><\/p>\n<p>\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Start_sending_effective_Email_Marketing_campaigns_with_your_free_MDirector_account_and_increase_the_sales_of_your_business_Sign_up_today\"><\/span><strong>Start sending effective Email Marketing campaigns with your free MDirector account and increase the sales of your business. <a href=\"https:\/\/www.mdirector.com\/en\/signup-email-marketing\/?origin=WEB_blog_EN_10_exemples_companies\">Sign up today!<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>More and more people are saying that Email Marketing is one of the most effective tools that companies have at their disposal to reach consumers. However, There are a number of factors that come into [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":117587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1883],"tags":[],"class_list":["post-117531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 companies that are doing well in Email Marketing<\/title>\n<meta name=\"description\" content=\"More and more people are saying that Email Marketing is one of the most effective tools that companies have at their disposal to reach consumers. 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