{"id":117855,"date":"2022-11-04T08:00:00","date_gmt":"2022-11-04T07:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/05\/30\/15-marketing-statistics-that-will-rule-your-digital-strategies\/"},"modified":"2024-04-30T08:37:16","modified_gmt":"2024-04-30T06:37:16","slug":"marketing-statistics","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/marketing-statistics\/","title":{"rendered":"15 Marketing statistics that will rule your digital strategies"},"content":{"rendered":"
<\/div>

\"15<\/p>\n

Data is key to the success of any digital marketing campaign<\/strong>. Knowing the up-to-date marketing statistics of each of the sectors will give you an advantage when it comes to putting your digital marketing plans into practice.<\/p>\n

For example, marketing statistics like the ones in the image, which are from a study published by Smart Insights<\/strong> in 2016, are crucial when deciding which channels to invest in, in 2016.<\/p>\n

As you can see from the table, the digital marketing activities that are expected to have the most commercial impact this year are content marketing, according to 22% of respondents, followed by Big Data (17%), automation marketing (13%) and then mobile marketing (12%).<\/p>\n

Marketing statistics to make the right decisions<\/h2>\n

The following 15 marketing statistics will allow you to adapt your digital strategies to achieve a greater impact for the activities that you plan:<\/p>\n

1.- A newsletter segmented and sent with frequency is one of the most efficient content marketing formulas for achieving your objectives.<\/strong><\/p>\n

Source:<\/em> National Client Email Report<\/a> (2015)<\/p>\n

2.- 47,8% of ecommerce in China is mobile. Taobao of Alibaba dominates the market with 84,5% of online sales.<\/strong><\/p>\n

Source:<\/em> Econsultancy. State of Ecommerce in China Report (2015)<\/p>\n

3.- The Programmatic buying of digital advertising will account for 21,3% of the investment in online advertising.<\/strong><\/p>\n

Source:<\/em> Estudio Zenith Vig\u00eda (2015)<\/p>\n

4.- A third or businesses are planning to introduce a Digital transformation program and another third already have one.<\/strong><\/p>\n

Source:<\/em> Smart Insights<\/a> (2015)<\/p>\n

\"15<\/p>\n

5.- 94% of B2B marketing managers use LinkedIn as part of their content strategy. Other popular platforms are Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%).<\/strong><\/p>\n

Source:<\/em> Brightcove<\/a> (2015)<\/p>\n

6.- Webpages with more than 30 landing pages get 7 times more leads than those with that only have 10 landing pages.<\/strong><\/p>\n

Source:<\/em> Wishpond<\/a> (2015)<\/p>\n

7.- Conventional banners register a click through rate (CTR) of 0,12%. Mobile banners have a CTR of 0,14%<\/strong><\/p>\n

Source:<\/em> Contently<\/a> (2015)<\/p>\n

8.- Email marketing converts three times more than social networks.<\/strong><\/p>\n

Source:<\/em> Mckinsey<\/a> (2014)<\/p>\n

9.- The database is the most important factor when planning any direct marketing action with an importance of x6, compared to the offer which has an importance of x3.<\/strong><\/p>\n

Source:<\/em> Datacentric<\/a> (2015)<\/p>\n

10.- Content marketing in 2015 generated three times more leads than traditional digital marketing and involved 62% less costs.<\/strong><\/p>\n

Source:<\/em> Hubspot<\/a> (2015)<\/p>\n

11.- Opening of emails on mobile phones ranges from 15 to 70% depending on the target audience, the product and the type of email.<\/strong><\/p>\n

Source:<\/em> emailMonday<\/a> (2015)<\/p>\n

\"15
\n12.- Only 8% of companies have an email marketing team despite the fact that the data shows it is the digital channel where the highest return on investment is achieved.<\/strong><\/p>\n

Source:<\/em> Mark the marketer<\/a> (2014)<\/p>\n

13.- You are 30 times more likely to receive a response from a LinkedIn email than a cold call to a B2B contact.<\/strong><\/p>\n

Source:<\/em> Salesforce<\/a> (2015)<\/p>\n

14.- Two-thirds of readers admit to having been disappointed on some occasion when they found out that an article or video, was sponsored by a brand.<\/strong><\/p>\n

Source:<\/em> Wishpond<\/a> (2016)<\/p>\n

15,- 72% of users pick email when asked which form of communication they prefer when dealing with a company. The second highest channel is postal mail with 48%.<\/strong><\/p>\n

Source:<\/em> Marketing Sherpa<\/a> (2015)<\/p>\n

As you can see, digital marketing statistics are essential for making the right decisions<\/strong>. The information is constantly changing so it is a good idea to routinely do some research and keep up to date with the latest user behavior on the different digital channels.<\/p>\n

All of your digital marketing needs in one place<\/strong>. MDirector<\/strong> is the first and only Email Marketing and Marketing Automation platform<\/a>. Capture through our landing page generator and communicate in all of the channels: Email, Mobile, Display and Social Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"

Data is key to the success of any digital marketing campaign. Knowing the up-to-date marketing statistics of each of the sectors will give you an advantage when it comes to putting your digital marketing plans […]<\/p>\n","protected":false},"author":2,"featured_media":138101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1903],"tags":[],"class_list":["post-117855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"\n15 Marketing statistics that will rule your digital strategies<\/title>\n<meta name=\"description\" content=\"Data is key to the success of any digital marketing campaign. 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