{"id":138556,"date":"2024-01-23T00:00:00","date_gmt":"2024-01-22T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/?p=138556"},"modified":"2022-11-18T15:01:33","modified_gmt":"2022-11-18T14:01:33","slug":"advantages-of-sending-personalised-sender-emails","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/","title":{"rendered":"Advantages of using personalised sender emails"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/remitente-2.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-94155 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/remitente-2.png\" alt=\"mensajes de correo personalizados\" width=\"800\" height=\"512\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most of the research that has been done to analyse the success of email <\/span><a href=\"https:\/\/www.mdirector.com\/email-marketing\/mejorar-la-tasa-de-apertura-de-tus-emails.html\"><b>opening rates<\/b><\/a> <span style=\"font-weight: 400;\">shows <\/span><b>that trusting the sender<\/b><span style=\"font-weight: 400;\"> is the most important factor in whether an item is opened. This means that optimising your emails to include a custom sender should be one of your priorities when creating a campaign. In this blog post, you will learn how to make a difference using personalised sender emails in your communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this, you&#8217;ll need to work with <\/span><a href=\"https:\/\/www.mdirector.com\/software-email-marketing\/\"><b>professional email marketing software<\/b><\/a> <span style=\"font-weight: 400;\">that allows you to do so. <\/span><span style=\"font-weight: 400;\">This will provide a base for your marketing emails. <\/span><span style=\"font-weight: 400;\">In fact, the subject line is the first part your subscriber comes across when receiving your emails. You need to know all the <\/span><a href=\"https:\/\/www.mdirector.com\/email-marketing\/15-pasos-crear-los-mejores-asuntos-de-email.html\"><b>tricks to create the best subject <\/b><\/a><b>lines<\/b><span style=\"font-weight: 400;\">. Only then can you create a powerful and solid first impression.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bear in mind that a powerful subject line together with a personalised sender forms the perfect combination. In fact, it will make your piece stand out as the user will recognise you at first glance, and win you the opening and the final conversation with a potential client. Are you already working on improving this?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">TABLE OF CONTENTS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#How_can_I_create_a_personalised_sender_for_my_emails\" >How can I create a personalised sender for my emails?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#Create_different_senders_for_each_sent_item\" >Create different senders for each sent item<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#1-_Because_of_the_sense_of_organisation\" >1.- Because of the sense of organisation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#2-_Because_it_is_important_for_branding\" >2.- Because it is important for branding<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#3-_Because_it_proposes_different_solutions_for_the_same_problem\" >3.- Because it proposes different solutions for the same problem<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#Types_of_personalised_sender_emails_that_you_can_use\" >Types of personalised sender emails that you can use<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#A-_The_brand_name\" >A.- The brand name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#B-_Change_the_sender_depending_on_the_type_of_message_and_brand\" >B.- Change the sender depending on the type of message and brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#C-_Representative_company_name\" >C.- Representative + company name<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#D-_Only_the_representative_of_the_company_or_the_name_of_the_brand\" >D.- Only the representative of the company or the name of the brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/#Tips_to_keep_in_mind_to_take_advantage_of_sending_personalised_emails\" >Tips to keep in mind to take advantage of sending personalised emails<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_I_create_a_personalised_sender_for_my_emails\"><\/span>How can I create a personalised sender for my emails?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-94145\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/nombre-sender.png\" alt=\"emails con remitente personalizado\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The most important thing when working on the sender is that you are clear that the name you include is <\/span><b>recognizable to your contacts.<\/b><span style=\"font-weight: 400;\"> This is why many automatically <\/span><b>use the company name. <\/b><span style=\"font-weight: 400;\">Although there are those who choose to incorporate the name of the product or service, as some users mentioned that they expected to know that name when they subscribed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, in most cases, it is best to use the company name. Additionally, if you want to <\/span><a href=\"https:\/\/www.mdirector.com\/cross-channel-marketing\/humanizar-comunicacion-automatizada.html\"><b>further humanize communication<\/b><\/a><span style=\"font-weight: 400;\">, you can choose to include <\/span><b>your own name, followed by a comma and the company name<\/b><span style=\"font-weight: 400;\">, as shown in the example.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to weigh up all the options. This includes studying webmail clients, such as <\/span><a href=\"https:\/\/www.mdirector.com\/email-marketing\/vista-previa-yahoo-gmail-outlook\/\"><b>Gmail<\/b><\/a><span style=\"font-weight: 400;\">. In this case, the email client shortens the addresses and displays only 20 characters. Yahoo, meanwhile, changes depending on the size of your browser. In fact, it shows only 14 characters.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In case you have trouble deciding, it is best to use <\/span><a href=\"https:\/\/www.mdirector.com\/email-marketing\/test-ab-optimizador-campanas\/\"><b>A\/B testing<\/b><\/a> <span style=\"font-weight: 400;\">to create emails with a personalised sender. However, it is best to do this when you have a reasonable amount of time available. Remember that <\/span><b>the details you show as a sender are key to building a relationship of trust with your contacts. Consistency and familiarity will help you build on that relationship. <\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_different_senders_for_each_sent_item\"><\/span>Create different senders for each sent item<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-94165 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/sender-diferente.png\" alt=\"remites diferentes\" width=\"736\" height=\"165\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If anything represents email marketing, it is its extreme capacity for segmentation. This includes a system that is highly ordered and organised. Bearing that in mind, why would you send emails with the same sender to all your contacts? <\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-_Because_of_the_sense_of_organisation\"><\/span>1.- Because of the sense of organisation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Companies are usually divided into different departments. And ideally, each of them has its own email address with a personalised sender. Or <\/span><b>do you think that it would look professional for the sales team, the marketing team, and the customer service team to use the same contact name?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you want the user to feel that communication is fully personalised, take the finest detail into account. The advantages of separating departments include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will make it clear that your company is divided into departments. Clients will understand that each of them meets specific needs depending on the problem.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You will provide personalised service and users always appreciate that.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"2-_Because_it_is_important_for_branding\"><\/span>2.- Because it is important for branding<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The information that each department generates will be communicating by email according to the stage of the conversion funnel where each subscriber is located. This means that emails with a personalised sender, in addition to providing relevant content, help the user establish a relationship with your brand.<\/span><\/p>\n<ul>\n<li><b>The subscriber will perceive the company as a leader in its niche. <\/b><span style=\"font-weight: 400;\">If you send emails in a dynamic and professional way, you will show the user that your priority is to offer excellent customer service when resolving their issues. <\/span><\/li>\n<li><b>You can use <\/b><a href=\"https:\/\/www.mdirector.com\/marketing-digital\/tecnicas-de-storytelling.html\"><b>storytelling<\/b><\/a><b>. <\/b><span style=\"font-weight: 400;\">You can take advantage of this to generate more sales via email. For example, customer service emails could solve doubts by providing other clients\u2019 <\/span><a href=\"https:\/\/www.mdirector.com\/marketing-digital\/como-utilizar-testimonios.html\"><b>testimonials<\/b><\/a><span style=\"font-weight: 400;\">. In this way, you can solve problems and ensure that the user is more engaged at the same time, while the testimony generates more trust.<\/span><\/li>\n<li><b>Remember special dates. <\/b><span style=\"font-weight: 400;\">Each subscriber will have different special dates that they celebrate, and it is important to remember them. You can use a personalised sender for each of them. <\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"3-_Because_it_proposes_different_solutions_for_the_same_problem\"><\/span>3.- Because it proposes different solutions for the same problem<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As you know, one of the goals of any email campaign is to provide useful, relevant, and quality content during the purchase process. Creating emails with a personalised sender will help you <\/span><b>approach the same topic from different angles.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This means you will be able to deal with the same topic from different points of view and propose different solutions. <\/span><b>This allows you to reach the same goal more subtly.<\/b><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_personalised_sender_emails_that_you_can_use\"><\/span>Types of personalised sender emails that you can use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In real life, beyond the world of computer screens, people use each other&#8217;s names. And in the world of email marketing, it works exactly the same. Users pay a lot of attention to emails with a personalised sender. Especially when trying to work out who is attempting to reach out to them. Your task is to make it easy for them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, the name of the sender has a significant influence on the decision of subscribers to open an email or not: <\/span><a href=\"https:\/\/litmus.com\/blog\/6-shocking-myths-about-subject-lines\"><b>42% of users<\/b><\/a> <b>look at the name of the sender and then use it to decide if the email is worth opening.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, <\/span><a href=\"http:\/\/convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\"><b>43% of users<\/b><\/a> <span style=\"font-weight: 400;\">automatically mark emails as spam based solely on the sender&#8217;s name. If users don\u2019t recognise you, your email is in danger of being binned. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why it is important to find an optimal solution to create emails with a personalised sender that will help you increase opening rates and build trust among your subscribers. What are the best options?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A-_The_brand_name\"><\/span>A.- The brand name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-94135\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/nombre.png\" alt=\"emails con remitente personalizado nombre\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The first and safest way is to use your company or brand, just like the campaigns run by Messy Nessy, Tablet, and Kohl&#8217;s do. In fact, if your name is recognised correctly and is easy to remember, users will be more likely to identify you straight away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, you can also make the sender&#8217;s name sound more friendly and personal by adding a word, such as &#8220;team.&#8221;<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"B-_Change_the_sender_depending_on_the_type_of_message_and_brand\"><\/span>B.- Change the sender depending on the type of message and brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-94130\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/nikon.png\" alt=\"emails con remitente personalizado Nikon\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you send different campaigns, dedicate a sender name to each of them. For example, Nikon sends two types of emails:<\/span><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Promotional emails that feature sales, special offers, and Nikon Store offers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Educational emails that feature helpful tips and instructions for photographers who use Nikon Learn and Explore. <\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"C-_Representative_company_name\"><\/span>C.- Representative + company name<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-94140\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/nombre-empresa.png\" alt=\"emails con remitente personalizado nombre\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In an email marketing <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/31634\/A-B-Testing-in-Action-3-Real-Life-Marketing-Experiments.aspx\"><b>experiment<\/b><\/a><b>, <\/b><span style=\"font-weight: 400;\">a<\/span> <span style=\"font-weight: 400;\">team tested two variations of different sender names for the same email. <\/span><b>The \u201cpersonal name + company name\u201d option received an open rate of 7.1% and a click rate of 0.96%<\/b><span style=\"font-weight: 400;\"> compared to 6.57% and 0.73% for the \u201ccompany name only\u201d alternative.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, when you\u2019re creating this combo, make sure you pay attention to the small details. Please note that the name of the sender should not be too long and should be fully visible in the inbox view of the message. Sometimes it&#8217;s a good idea to shorten the name of the sender by removing the word &#8220;from&#8221; and replacing it with a simple symbol.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"D-_Only_the_representative_of_the_company_or_the_name_of_the_brand\"><\/span>D.- Only the representative of the company or the name of the brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-94160\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/representante.png\" alt=\"emails con remitente personalizado representante\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Another option when sending personalised emails is to include only the name of the company or its representative. In fact, if you want to build even more trust with your contacts, using a known name of a professional in the sector will help you. Whether it is a leading expert, ahead of the sales department, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this case, don&#8217;t forget to mention the company name in your subject line. This way you will avoid confusion among your subscribers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_to_keep_in_mind_to_take_advantage_of_sending_personalised_emails\"><\/span>Tips to keep in mind to take advantage of sending personalised emails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-94170 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/tips-2.png\" alt=\"tips\" width=\"800\" height=\"487\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Personalised sender emails are vital to your strategy. How you present your brand to your audience will affect your open rates, subscribers\u2019 trust in your campaign, and ultimately the overall success of your campaign. Therefore, it is advisable to follow some basic guidelines:<\/span><\/p>\n<ul>\n<li><b>Make sure the sender&#8217;s name is recognisable. <\/b><span style=\"font-weight: 400;\">Analyse why users have subscribed. Then decide on a name that meets those needs.<\/span><\/li>\n<li><b>If you have a lot of content to share, divide it into groups. <\/b><span style=\"font-weight: 400;\">Choose a name based on the value that each type of message brings to the public.<\/span><\/li>\n<li><b>Avoid one of the most common mistakes and don&#8217;t include variations like noreply@XYZ.com \u00bb or \u00ab info@XYZ.com \u00bb.<\/b><\/li>\n<li><b>Always check how your personalised sender emails are displayed on all devices, <\/b><span style=\"font-weight: 400;\">as well as how the different email clients display them.<\/span><\/li>\n<li><b>Try all the options. <\/b><span style=\"font-weight: 400;\">This way you will know which one works best, and you will detect which one you need to use.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now you can start designing your campaign and increase your opening rate immediately. Use <\/span><a href=\"https:\/\/www.mdirector.com\/en\/software-email-marketing\/\"><b>professional email marketing software<\/b><\/a> <b>like MDirector to make sure your campaign passes all spam filters and reaches interested users.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most of the research that has been done to analyse the success of email opening rates shows that trusting the sender is the most important factor in whether an item is opened. This means that [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":152619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1883],"tags":[],"class_list":["post-138556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advantages of using personalised sender emails<\/title>\n<meta name=\"description\" content=\"Optimising your emails to include a custom sender should be one of your priorities when creating a campaign. Learn the advantages of communicating through personalised sender emails.\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdirector.com\/en\/blog\/advantages-of-using-personalised-sender-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advantages of using personalised sender emails\" \/>\n<meta property=\"og:description\" content=\"Optimising your emails to include a custom sender should be one of your priorities when creating a campaign. 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