{"id":116664,"date":"2017-12-05T00:00:00","date_gmt":"2017-12-04T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/02\/23\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/"},"modified":"2024-04-30T08:29:56","modified_gmt":"2024-04-30T06:29:56","slug":"10-exemples-dentreprises-qui-font-du-bon-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/","title":{"rendered":"10 exemples d&rsquo;entreprises qui font du bon Email Marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"color: #555555; text-align: left;\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/10-exemples1.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-2904 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/10-exemples1.jpg\" alt=\"10 exemples du email marketing\" width=\"639\" height=\"292\" \/><\/p>\n<p style=\"color: #555555;\">De plus en plus d&rsquo;acteurs du secteur affirment que l&rsquo;<strong>Email Marketing<\/strong> est un des outils les plus efficaces pour\u00a0les entreprises dans le but d&rsquo;atteindre ses consommateurs. Toufefois, d\u00fb \u00e0 la quantit\u00e9 de facteurs qui entrent en jeu au moment de r\u00e9aliser une campagne par email, il est important de travailler dans le d\u00e9tail au moment de concevoir et \u00e9laborer l&rsquo;envoi.<\/p>\n<p style=\"color: #555555;\">Ceci implique de prendre plusieurs d\u00e9cisions au niveau du contenu, du design, du ton du message, l&rsquo;objet&#8230;Plusieurs points qui, travaill\u00e9s correctement, nous aideront \u00e0\u00a0<strong>\u00eatre\u00a0visibles dans la\u00a0bo\u00eete de r\u00e9ception satur\u00e9<\/strong>e des utilisateurs et ainsi capter leur attention et \u00eatre lus.<\/p>\n<p style=\"color: #555555;\">Nous allons vous offrir dans cet article des <strong>conseils<\/strong> que vous pouvez appliquer \u00e0 vos campagnes d&#8217;email marketing, illusr\u00e9s par quelques exemples qui vous aideront \u00e0 mieux les assimiler.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX DES MATI\u00c8RES <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#1_Soignez_le_design\" >1.\u00a0Soignez le design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#2_Travaillez_les_contenus\" >2. Travaillez les contenus<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#3_Pensez_a_lobjet\" >3.\u00a0Pensez \u00e0 l&rsquo;objet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#4_Pensez_aux_consommateurs_et_adaptez-vous_a_eux\" >4.\u00a0Pensez aux consommateurs et adaptez-vous \u00e0 eux.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#5_Planifiez_les_Calls_to_Action\" >5. Planifiez les Calls to Action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#6_Creez_un_sentiment_durgence\" >6.\u00a0Cr\u00e9ez un sentiment d&rsquo;urgence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#7_Tirez_profit_de_dates_importantes\" >7. Tirez profit de dates importantes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#8_%C2%AB_Less_is_more_%C2%BB\" >8.\u00a0\u00ab\u00a0Less is more\u00a0\u00bb<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#9_Utilisez_lemail_pour_maintenir_le_contact_avec_vos_abonnes\" >9. Utilisez l&#8217;email pour maintenir le contact avec vos abonn\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#10_Soyez_original\" >10.\u00a0Soyez original<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/10-exemples-dentreprises-qui-font-du-bon-email-marketing\/#Commencez_a_envoyer_des_campagnes_efficaces_demail_marketing_avec_votre_account_gratuit_de_MDirector_et_augmentez_vos_ventes_Enregistrez-vous_maintenant\" >Commencez \u00e0 envoyer des campagnes efficaces d&#8217;email marketing avec votre account gratuit de MDirector et augmentez vos ventes. Enregistrez-vous maintenant!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Soignez_le_design\"><\/span>1.\u00a0Soignez le design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><span style=\"font-weight: bold;\">L&rsquo;aspect visuel est tr\u00e8s important<\/span>.\u00a0Il est important de soigner de l&rsquo;en-t\u00eate (qui doit \u00eatre reconnaissable) jusqu&rsquo;au contenu, le rendant s\u00e9duisant.\u00a0<a style=\"color: #ff6600;\" href=\"http:\/\/expirit.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Expirit<\/a>\u00a0 est un bon exemple, observez la fa\u00e7on dont ils exploitent le design de leurs emails, montrant les produits de fa\u00e7on amusante et diff\u00e9rente \u00e0 celle dont nous sommes habitu\u00e9s \u00e0 voir dans une newsletter.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"aligncenter wp-image-316\" src=\"\/wp-content\/uploads\/expirit.jpg\" alt=\"expirit\" width=\"450\" height=\"862\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Travaillez_les_contenus\"><\/span>2. Travaillez les contenus<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Si le design est important, il n&rsquo;en est pas moins pour les contenus. <strong>Enqu\u00eatez sur vos followers<\/strong> et trouvez ce qui peut les int\u00e9resser et qui soient li\u00e9 \u00e0 l&rsquo;activit\u00e9 de votre entreprise. Par exemple,\u00a0Just-Eat\u00a0n&rsquo;envoient pas dans leurs newsletters que des offres \u00e0 leurs abonn\u00e9s, mais \u00e9galement des articles int\u00e9ressant, curiosit\u00e9s, et autres.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"wp-image-317 aligncenter\" src=\"\/wp-content\/uploads\/justeat.jpg\" alt=\"justeat\" width=\"450\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"3_Pensez_a_lobjet\"><\/span>3.\u00a0Pensez \u00e0 l&rsquo;objet<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">L&rsquo;objet de l&#8217;email est le premier impact que l&rsquo;utilisateur a lorsqu&rsquo;il re\u00e7oit vos envois et est d\u00e9cisif au moment de se d\u00e9cider \u00e0 l&rsquo;ouvrir.\u00a0Consacrez-y du temps pour tenter de cr\u00e9er un slogan qui captera vos utilisateurs. Par exemple,\u00a0Lets Bonus\u00a0soignent beaucoup les\u00a0objets de leurs emails, apportant toujours un <strong>ton frais et proche<\/strong> des utilisateurs.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\" wp-image-319 aligncenter\" src=\"\/wp-content\/uploads\/letsbonus.jpg\" alt=\"letsbonus\" width=\"450\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"4_Pensez_aux_consommateurs_et_adaptez-vous_a_eux\"><\/span>4.\u00a0Pensez aux consommateurs et adaptez-vous \u00e0 eux.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Plus segment\u00e9e sera votre liste de courrier et plus vous adapterez vos messages pour ces segments, plus efficaces vont s&rsquo;av\u00e9rer vos envois d&rsquo;Email Marketing. La personnalisation est cl\u00e9 pour obtenir de meilleurs r\u00e9sultats, comme\u00a0Privalia, qui de temps en temps envoie des emails avec des produits qui peuvent int\u00e9resser aux abonn\u00e9s en prenant en consid\u00e9ration leurs pr\u00e9f\u00e9rences.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"wp-image-320 aligncenter\" src=\"\/wp-content\/uploads\/privalia.jpg.jpg\" alt=\"privalia.jpg\" width=\"450\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"5_Planifiez_les_Calls_to_Action\"><\/span>5. Planifiez les Calls to Action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Les Call to Action sont tr\u00e8s importants dans un email, il marquent le moment o\u00f9 l&rsquo;utilisateur sort du client de messagerie pour entre dans votre site et obtenir plus d&rsquo;information sur vos produits ou services. Dans ce sens, il est important de<strong> planifier combien de call to action aura l&rsquo;envoi<\/strong> et o\u00f9 est-ce que vous les placerez. Par exemple,\u00a0<a style=\"color: #ff6600;\" href=\"http:\/\/www.pullandbear.com\/fr\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pull&amp;Bear<\/a>\u00a0utilise ici un Call to Action qui ressort en couleur face au reste du design noir et blanc.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"aligncenter wp-image-321\" src=\"\/wp-content\/uploads\/pullandbear.jpg.jpg\" alt=\"pullandbear email marketing\" width=\"450\" height=\"506\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"6_Creez_un_sentiment_durgence\"><\/span>6.\u00a0Cr\u00e9ez un sentiment d&rsquo;urgence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Les<strong> promotions pour une dur\u00e9e limit\u00e9e<\/strong> fonctionnent bien en Email Marketing. Ainsi, il s&rsquo;agit d&rsquo;un recours que nous pouvons utiliser pour stimuler l&rsquo;achat, comme c&rsquo;est le cas dans cet email d&rsquo;<a style=\"color: #ff6600;\" href=\"http:\/\/www.orange.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Orange<\/a>\u00a0qui, de plus, focalise son offre uniquement dans le canal de vente en ligne.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"aligncenter wp-image-322\" src=\"\/wp-content\/uploads\/orange.jpg.jpg\" alt=\"orange newsletter\" width=\"450\" height=\"563\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"7_Tirez_profit_de_dates_importantes\"><\/span>7. Tirez profit de dates importantes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">No\u00ebl, Saint-Valentin, F\u00eate des P\u00e8res&#8230; Ce sont des dates pendant lesquelles nous avons l&rsquo;habitude d&rsquo;acheter plus et nous pouvons en tirer profit lors de no campagnes d&rsquo;Email Marketing. Mais pas que cela. Observez comment <a style=\"color: #ff6600;\" href=\"http:\/\/www.k-tuin.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">K-tuin<\/a>\u00a0profite d&rsquo;un \u00e9v\u00e9nement international comme la c\u00e9r\u00e9moni des Oscars d&rsquo;Hollywood pour r\u00e9aliser une <strong>promotion sp\u00e9ciale.<\/strong><\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"aligncenter wp-image-323\" src=\"\/wp-content\/uploads\/ktuin.jpg.jpg\" alt=\"ktuin email marketing\" width=\"450\" height=\"752\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"8_%C2%AB_Less_is_more_%C2%BB\"><\/span>8.\u00a0\u00ab\u00a0Less is more\u00a0\u00bb<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Si tout peut \u00eatre dit en une phrase, pourquoi d\u00e9penser plus d&rsquo;espace ? Il est important de savoir que les personnes disposent de peu de temps pour voir nos messages, il est donc pourtant tr\u00e8s utile <strong>de recourir au minimalisme<\/strong> dans nos envois. Cet envoi de <a style=\"color: #ff6600;\" href=\"http:\/\/www.sangrialolea.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sangr\u00eda Lolea<\/a>\u00a0pour une d\u00e9gustation de sa boisson en est l&rsquo;exemple.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"aligncenter wp-image-324\" src=\"\/wp-content\/uploads\/lolea.jpg.jpg\" alt=\"lolea email marketing\" width=\"450\" height=\"805\" \/><\/p>\n<h3><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"9_Utilisez_lemail_pour_maintenir_le_contact_avec_vos_abonnes\"><\/span>9. Utilisez l&#8217;email pour maintenir le contact avec vos abonn\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">No todas las empresas pueden mandar un newsletter semanal con promociones. Cada marca debe encontrar la forma de utilizar el email marketing, de tal forma que sea una herramienta que permita\u00a0<span style=\"font-weight: bold;\">permanecer en contacto<\/span>\u00a0con nuestro p\u00fablico. Por ejemplo, nuestros compa\u00f1eros de\u00a0Antevenio Rich&amp;Reach lo est\u00e1n haciendo muy bien con su newsletter mensual en la que cuentan las novedades de la plataforma, qu\u00e9 pasa ese mes en la oficina, etc.<\/p>\n<p style=\"color: #555555;\">Pas toutes les entreprises peuvent envoyer une newsletter hebdomadaire avec promotions. Chaque marque doit trouver la fa\u00e7on d&rsquo;utiliser l&rsquo;Email Marketing, de fa\u00e7on \u00e0 que ce soit un outil qui permette d&rsquo;\u00eatre en contact avec notre cible. Par exemple, nos coll\u00e8gues d&rsquo;Antevenio Ricj&amp;Reach font ceci tr\u00e8s bien avec leur newsletter mensuelle dans laquelle il pr\u00e9sentent les nouveaut\u00e9s de la plateforme, quels \u00e9v\u00e9nements ont eu lieu durant le mois en question, etc.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Soyez_original\"><\/span>10.\u00a0Soyez original<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Notre dernier conseil de la liste: soyez original et cr\u00e9atif. Vos envois doivent vous servir<strong> \u00e0 vous diff\u00e9rencier du rest<\/strong>e et attirer l&rsquo;attention de vos lecteurs. Vous pouvez utiliser plusieurs moyens: montrer l&rsquo;information de fa\u00e7on originales, travailler les contenus, innover dans le ton de la communication&#8230;Ou faire comme <a style=\"color: #ff6600;\" href=\"http:\/\/www.ono.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">ONO<\/a>, qui dans cet envoi a utilis\u00e9 un petit monstre comme objet d&rsquo;accroche.<\/p>\n<p style=\"color: #555555;\"><img decoding=\"async\" class=\"aligncenter wp-image-327\" src=\"\/wp-content\/uploads\/ono.jpg.jpg\" alt=\"ono email marketing\" width=\"450\" height=\"533\" \/><\/p>\n<h4 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"Commencez_a_envoyer_des_campagnes_efficaces_demail_marketing_avec_votre_account_gratuit_de_MDirector_et_augmentez_vos_ventes_Enregistrez-vous_maintenant\"><\/span>Commencez \u00e0 envoyer des campagnes efficaces d&#8217;email marketing avec votre account gratuit de MDirector et augmentez vos ventes. <strong><a href=\"https:\/\/www.mdirector.com\/fr\/signup-email-marketing\/?origin=WEB_blog_FR_10_exemples_entreprises\" target=\"_blank\" rel=\"noopener noreferrer\">Enregistrez-vous maintenant!<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>De plus en plus d&rsquo;acteurs du secteur affirment que l&rsquo;Email Marketing est un des outils les plus efficaces pour\u00a0les entreprises dans le but d&rsquo;atteindre ses consommateurs. Toufefois, d\u00fb \u00e0 la quantit\u00e9 de facteurs qui entrent [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1884],"tags":[],"class_list":["post-116664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 exemples d&#039;entreprises qui font du bon Email Marketing<\/title>\n<meta name=\"description\" content=\"De plus en plus d&#039;acteurs du secteur affirment que l&#039;Email Marketing est un des outils les plus efficaces pour\u00a0les entreprises dans le but d&#039;atteindre ses\" \/>\n<meta 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