{"id":116741,"date":"2015-01-26T00:00:00","date_gmt":"2015-01-25T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/03\/23\/5-idees-pour-choisir-un-template-demail-marketing\/"},"modified":"2022-05-09T09:10:53","modified_gmt":"2022-05-09T07:10:53","slug":"5-idees-pour-choisir-un-template-demail-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/5-idees-pour-choisir-un-template-demail-marketing\/","title":{"rendered":"5 id\u00e9es pour choisir un template d&rsquo;Email Marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"color: #555555;\">La plupart des personnes d\u00e9cident de l&rsquo;int\u00e9r\u00eat de votre message en une seconde. Il est donc important de<strong> disposer d&rsquo;un design appropri\u00e9 et analysable<\/strong> en peu \u00a0de temps. Utiliser des <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mdirector.com\/fr\/feature\/galerie-de-templates-thematiques\/?lng=fr\"><span style=\"color: #ff6600; text-decoration: underline;\">templates<\/span><\/a><\/span>\u00a0<span style=\"color: #ff6600;\"><span style=\"color: #ff6600;\"><span style=\"color: #333333;\">vous permettra de reproduire les sch\u00e9mas qui ont march\u00e9 sans avoir \u00e0 recommencer de z\u00e9ro chaque envoi d&rsquo;Email Marketing que vous allez r\u00e9aliser. Disposer des templates gagnants vous aidera \u00e0 \u00e9conomiser du temps, argent et ressources:<\/span><\/span><\/span><\/p>\n<ul style=\"color: #555555;\">\n<li>Vous pouvez <strong>s\u00e9parer le design du contenu<\/strong>. Une fois que vous aurez le template appropri\u00e9, vous n&rsquo;aurez qu&rsquo;\u00e0 vous centrer sur le message que vous allez envoyer.<\/li>\n<li>Vous pouvez les <strong>personnaliser sans besoin d&rsquo;avoir des connaissance en code<\/strong>. D&rsquo;ailleurs, si vous utilisez une plateforme d&rsquo;Email Marketing comme <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.mdirector.com\/fr\/feature\/galerie-de-templates-thematiques\/?lng=fr\"><span style=\"color: #ff6600; text-decoration: underline;\">MDirector, vous disposerez d&rsquo;une s\u00e9rie de templates<\/span><\/a><\/span><\/span> que vous pouvez modifier et personnaliser \u00e0 votre go\u00fbt de fa\u00e7on intuitive et simple.<\/li>\n<li>En r\u00e9utilisant un template d&rsquo;Email Marketing, il y a certains <strong>contenus comme le bouton de\u00a0d\u00e9sabonnement et l&rsquo;acc\u00e8s \u00e0 vos diff\u00e9rents r\u00e9seaux sociaux dont vous n&rsquo;aurez pas \u00e0 vous inqui\u00e9ter puisqu&rsquo;ils sont montr\u00e9s automatiquement.<\/strong><\/li>\n<\/ul>\n<p style=\"color: #555555;\">Comme pour tout, un template d&rsquo;Email Marketing gagnant doit r\u00e9pondre \u00e0 une s\u00e9rie de pr\u00e9-requis:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX DES MATI\u00c8RES<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/5-idees-pour-choisir-un-template-demail-marketing\/#1-_Etre_coherent_avec_lidentite_corporative_de_lentreprise\" >1.-\u00a0\u00catre coh\u00e9rent avec l&rsquo;identit\u00e9 corporative de l&rsquo;entreprise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/5-idees-pour-choisir-un-template-demail-marketing\/#2-_Un_template_gagnant_doit_etre_simple\" >2.-\u00a0Un template gagnant doit \u00eatre simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/5-idees-pour-choisir-un-template-demail-marketing\/#3-_Incorporer_une_version_texte_de_lemail\" >3.- Incorporer une version texte de l&#8217;email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/5-idees-pour-choisir-un-template-demail-marketing\/#4-_Quil_soit_adapte_pour_mobile\" >4.-\u00a0Qu&rsquo;il soit adapt\u00e9 pour mobile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/5-idees-pour-choisir-un-template-demail-marketing\/#5-_Un_lien_de_desinscription_visible\" >5.- Un\u00a0lien de d\u00e9sinscription visible<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-_Etre_coherent_avec_lidentite_corporative_de_lentreprise\"><\/span>1.-\u00a0\u00catre coh\u00e9rent avec l&rsquo;identit\u00e9 corporative de l&rsquo;entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><a href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/pizzeria-1.jpg\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/pizzeria-1.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-3319 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/pizzeria-1.jpg\" alt=\"template d'Email Marketing - MDirector\" width=\"600\" height=\"590\" \/><\/a><\/p>\n<p style=\"color: #555555;\">Utiliser un template qui ne correspond pas au branding de l&rsquo;entreprise n&rsquo;a pas de sens. <strong>Une id\u00e9e gagnante pour g\u00e9n\u00e9rer votre template d&#8217;email est respecter la charte graphique, inclure le logotype adapt\u00e9 et prendre en compte la typographie<\/strong> qui vous d\u00e9finit comme compagnie.<\/p>\n<p style=\"color: #555555;\"><strong>Tous les templates montr\u00e9s dans les plateformes d&rsquo;Email Marketing comme <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.mdirector.com\/fr\/feature\/galerie-de-templates-thematiques\/?lng=fr\"><span style=\"color: #ff6600; text-decoration: underline;\">MDirector<\/span><\/a><\/span> permettent une personnalisation<\/strong> qui est n\u00e9cessaire d&rsquo;utiliser pour que vos utilisateurs vous reconnaissent dans les envois qu&rsquo;ils re\u00e7oivent.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-_Un_template_gagnant_doit_etre_simple\"><\/span>2.-\u00a0Un template gagnant doit \u00eatre simple<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Il est important de <strong>faciliter la t\u00e2che \u00e0 l&rsquo;abonn\u00e9, tout template efficace doit donc r\u00e9pondre \u00e0 une maquette simple et solide<\/strong>. Par exemple, les templates \u00e0 une colonne ou deux colonnes sont plus simples \u00e0 visualiser.<\/p>\n<p style=\"color: #555555;\">De plus, et bien que nous vivons dans l&rsquo;\u00e8re visuelle o\u00f9 on lit de moins en moins, <strong>il est pr\u00e9f\u00e9rable ne pas charger le templates avec trop d&rsquo;images<\/strong> puisque cela augmentera son poids de l&#8217;email et ralentira son chargement. Les images doivent par ailleurs avoir des URL absolues.<\/p>\n<p style=\"color: #555555;\">Une id\u00e9e gagnante pour un template professionnel est qu&rsquo;il soit <strong>con\u00e7u en respectant la simplicit\u00e9 et qu&rsquo;il facilite la lecture<\/strong> en soignant le contraste de couleurs et permettant montrer un contenu clair et simple.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-_Incorporer_une_version_texte_de_lemail\"><\/span>3.- Incorporer une version texte de l&#8217;email<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><a href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/version-texte.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3320\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/version-texte.jpg\" alt=\"version texte\" \/><\/a><\/p>\n<p style=\"color: #555555;\">Aujourd&rsquo;hui encore, il est possible de trouver des emails g\u00e9n\u00e9r\u00e9s comme une image. De cette fa\u00e7on, presque la moiti\u00e9 des utilisateurs verront un email vide ou blanc, si\u00a0le client de messagerie bloque l&rsquo;acc\u00e8s aux images. <strong>Une id\u00e9e gagnante est donc de cr\u00e9er une version du template en format texte<\/strong> qui marchera de fa\u00e7on efficace.<\/p>\n<p style=\"color: #555555;\">Bien que ce soit important, la plupart des entreprise d&rsquo;Email Marketign ne travaillent pas correctement ce format dans le template et laissent le texte que appara\u00eet par d\u00e9faut. Une erreur si vous voulez maximiser les r\u00e9sultats.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Quil_soit_adapte_pour_mobile\"><\/span>4.-\u00a0Qu&rsquo;il soit adapt\u00e9 pour mobile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><a href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/responsive-6.jpg\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3321\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/responsive-6.jpg\" alt=\"responsive\" \/><\/a><\/p>\n<p style=\"color: #555555;\"><strong>Presque la moiti\u00e9s des ouvertures de courriers \u00e9lectronique en 2015 se feront \u00e0 partir de dispositifs mobiles.<\/strong> Concevoir un template d&rsquo;Email Marketing adapt\u00e9 aux diff\u00e9rents dispositifs doit \u00eatre presque une obligation.<\/p>\n<p style=\"color: #555555;\">Pour cela, nous devons prendre en consid\u00e9ration non seulement <strong>l&rsquo;adaptation du layout pour qu&rsquo;il soit responsive<\/strong>, mais aussi celle des contenus qui vont \u00eatre inclus, offrant plus de taille \u00e0 la typographie, et s\u00e9parant les diff\u00e9rents \u00e9l\u00e9ments graphiques pour qu&rsquo;ils puissent \u00eatre manipul\u00e9s avec le doigt.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-_Un_lien_de_desinscription_visible\"><\/span>5.- Un\u00a0lien de d\u00e9sinscription visible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"color: #555555;\">Un espace qui est souvent oubli\u00e9: celui o\u00f9 est inclut le pr\u00e9-requis l\u00e9gal permettant \u00e0 l&rsquo;utilisateur de se d\u00e9sabonner de\u00a0la communication.<\/p>\n<p style=\"color: #555555;\">Cependant,<strong> bien travaill\u00e9, cela peut supposer le pas correct pour \u00e9viter que les utilisateur d\u00e9cident d&rsquo;abandonner l&rsquo;inscript<\/strong>ion. Il est pour cela important de ne pas le cacher et le rendre visible. C&rsquo;est un de ces id\u00e9es gagnantes qui vous permettront de se diff\u00e9rencier des messages de la concurrence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plupart des personnes d\u00e9cident de l&rsquo;int\u00e9r\u00eat de votre message en une seconde. Il est donc important de disposer d&rsquo;un design appropri\u00e9 et analysable en peu \u00a0de temps. Utiliser des templates\u00a0vous permettra de reproduire les [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1896],"tags":[],"class_list":["post-116741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 id\u00e9es pour choisir un template d&#039;Email Marketing<\/title>\n<meta name=\"description\" content=\"La plupart des personnes d\u00e9cident de l&#039;int\u00e9r\u00eat de votre message en une seconde. 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