{"id":116762,"date":"2015-01-07T00:00:00","date_gmt":"2015-01-06T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/03\/25\/est-ce-que-votre-landing-page-est-adaptee-a-2015\/"},"modified":"2022-05-09T09:10:58","modified_gmt":"2022-05-09T07:10:58","slug":"est-ce-que-votre-landing-page-est-adaptee-2015","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/est-ce-que-votre-landing-page-est-adaptee-2015\/","title":{"rendered":"Est-ce que votre Landing Page est adapt\u00e9e \u00e0 2015 ?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h4 style=\"color: #555555;\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/movil-design-frances-01.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-11130 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/movil-design-frances-01.png\" alt=\"landing page est adapt\u00e9e\" width=\"859\" height=\"402\" \/><\/h4>\n<p style=\"color: #555555;\">Une bonne landing page se cr\u00e9e avec un objectif concret: convaincre le visiteur de r\u00f1ealiser\u00a0l&rsquo;action que nous souhaitons qu&rsquo;il fasse. Il est donc\u00a0normal que ces pages fonctionnent comme des \u00eeles de connexion au site web corporatif. De cette fa\u00e7on, nous pouvons nous passer des menus et de la navigation.<\/p>\n<p style=\"color: #555555;\"><strong>Pour aider \u00e0 convertir, une landing page doit \u00eatre un espace digital ferm\u00e9<\/strong>, sans possibilit\u00e9 d&rsquo;en sortir sauf en r\u00e9alisant l&rsquo;action propos\u00e9e: inscription\u00a0pour recevoir une newsletter, t\u00e9l\u00e9chargement de documents ou, carr\u00e9ment, achat d&rsquo;un produit.<\/p>\n<p style=\"color: #555555;\">Toutefois, et partant du fait que toute landing page cherche \u00e0 vendre quelque chose, il y a plusieurs facteurs qui peuvent faire que ce but soit atteint ou pas. Et ce sont des facteurs en constante \u00e9volution. Il faut donc s&rsquo;adapter aux temps pour cr\u00e9er des espaces qui r\u00e9ellement nous aideront \u00e0 progresser.<\/p>\n<p style=\"color: #555555;\">En 2015, on peut identifier 3 grandes tendances qui doivent \u00eatre prises en compte au moment de cr\u00e9er une landing page:<\/p>\n<ul style=\"color: #555555;\">\n<li>Adaptation \u00e0 l&rsquo;environnement mobile.<\/li>\n<li>Une proc\u00e9dure d&rsquo;inscription en deux \u00e9tapes n&rsquo;incitant\u00a0pas le visiteur \u00e0 partir avant de bien saisir notre offre.<\/li>\n<li>Soigner le design de tous les \u00e9l\u00e9ments.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX DES MATI\u00c8RES <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/est-ce-que-votre-landing-page-est-adaptee-2015\/#1-_Une_landing_page_doit_etre_adaptee_pour_mobiles\" >1.- Une landing page doit \u00eatre adapt\u00e9e pour mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/est-ce-que-votre-landing-page-est-adaptee-2015\/#2-_Une_landing_page_doit_privilegier_la_procedure_dinscription_en_2_etapes\" >2.- Une landing page doit privil\u00e9gier la proc\u00e9dure d&rsquo;inscription en 2 \u00e9tapes.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/est-ce-que-votre-landing-page-est-adaptee-2015\/#3-_Une_landing_page_doit_soigner_le_design\" >3.-\u00a0Une landing page doit soigner le design<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/est-ce-que-votre-landing-page-est-adaptee-2015\/#Et_maintenant_en_regardant_ces_tendances_est-ce_que_votre_page_datterrissage_est_prete_pour_obtenir_de_bonnes_performances_en_2015_Mettez-vous_a_jour_avec_loutil_Landing_Optimizer_creez_vos_pages_datterrissage_optimisees_sans_connaissances_techniques_Enregistrez-vous_maintenant\" >Et maintenant, en regardant ces tendances, est-ce que votre page d\u2019atterrissage est pr\u00eate pour obtenir de bonnes performances en 2015? Mettez-vous \u00e0 jour avec l\u2019outil Landing Optimizer cr\u00e9ez vos pages d\u2019atterrissage optimis\u00e9es sans connaissances techniques. Enregistrez-vous maintenant!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"1-_Une_landing_page_doit_etre_adaptee_pour_mobiles\"><\/span><span style=\"font-weight: bold;\">1.- Une landing page doit \u00eatre adapt\u00e9e pour mobiles<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Si votre landing page n&rsquo;est pas encore \u00ab\u00a0responsive\u00a0\u00bb et n&rsquo;est pas adapt\u00e9e pour \u00eatre visualis\u00e9e sur des mobiles et tablettes, un portion importante de possibles clients sera perdue.<\/p>\n<p style=\"color: #555555;\">L&rsquo;environnement mobile n&rsquo;est plus une promesse mais une r\u00e9alit\u00e9 et met en avant\u00a0la consultation d&#8217;emails et pages web face aux\u00a0ordinateurs. De ce fait, <strong>plus de 80% du trafic mondial sur Internet provient d&rsquo;hors et d\u00e9j\u00e0 de dispositifs mobiles<\/strong>. Cette tendance continuera \u00e0 s&rsquo;imposer durant les prochains mois. Chaque jour, de plus en plus de personnes utilisent leurs smartphones et tablettes pour consulter leur emails et naviguer sur les pages qui les int\u00e9ressent. L&rsquo;apparition des technologies \u00ab\u00a0wearables\u00a0\u00bb ne fera qu&rsquo;accro\u00eetre cette tendance<\/p>\n<p style=\"color: #555555;\">Une landing page r\u00e9ussie en 2015 ne peut pas n\u00e9gliger ce point et <strong>doit r\u00e9pondre aux pr\u00e9f\u00e9rences et au comportement des audiences auxquelles elle se dirige<\/strong>, accompagnant l&rsquo;utilisateur quotidiennement. Pour cela, pour qu&rsquo;une landing page aide \u00e0 convertir en 2015, elle doit s&rsquo;adapter de fa\u00e7on appropri\u00e9e \u00e0 tout dispositif que pourrait utiliser l&rsquo;utilisateur.<\/p>\n<p style=\"color: #555555;\">Pour savoir si votre landing page actuelle se comporte de fa\u00e7on appropri\u00e9e sur des dispositifs mobiles, il suffit de minimiser l&rsquo;\u00e9cran de l&rsquo;ordinateur et voir si elle s&rsquo;adapte au tiers de de cet \u00e9cran. Si c&rsquo;est le cas, votre page est pr\u00eate pour recevoir des conversions dans un environnement mobile.<\/p>\n<h2 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"2-_Une_landing_page_doit_privilegier_la_procedure_dinscription_en_2_etapes\"><\/span><span style=\"font-weight: bold;\">2.- Une landing page doit privil\u00e9gier la proc\u00e9dure d&rsquo;inscription en 2 \u00e9tapes.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Bien qu&rsquo;une des t\u00e2ches que doit remplir toute landing page est r\u00e9ussir \u00e0 capter l&rsquo;attention du visiteur en moins de temps possible et essayer qu&rsquo;il r\u00e9alise l&rsquo;action que nous recherchons en\u00a0moins d&rsquo;\u00e9tapes possible, la tendance dans les proc\u00e9dures d&rsquo;inscription est la r\u00e9alisation en deux \u00e9tapes:<\/p>\n<ol style=\"color: #555555;\">\n<li>Une image qui invite \u00e0 r\u00e9aliser l&rsquo;action.<\/li>\n<li>Suite au clic sur cette image, le formulaire appropri\u00e9 est d\u00e9ploy\u00e9.<\/li>\n<\/ol>\n<p style=\"color: #555555;\">Il existe plusieurs raisons qui font qu&rsquo;un mod\u00e8le d&rsquo;inscription, impensable il y a quelques ann\u00e9es, ce soit impos\u00e9 comme le dominant en 2015.<\/p>\n<p style=\"color: #555555;\">D&rsquo;une part, si l&rsquo;utilisateur se retrouve avec le formulaire en arrivant sur la page, la premi\u00e8re chose qu&rsquo;il verra est que nous souhaitons qu&rsquo;il fasse quelque chose en concret et probablement, se sentant sous pression, ne compl\u00e9tera pas le formulaire et nous perdrons cette inscription.<\/p>\n<p style=\"color: #555555;\">Par ailleurs, une image s\u00e9duisante peut aider \u00e0 am\u00e9liorer la conversion, permettant que ce soit l&rsquo;utilisateur lui-m\u00eame qui prenne la d\u00e9cision d&rsquo;atteindre le formulaire et le compl\u00e9ter.<\/p>\n<h2 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"3-_Une_landing_page_doit_soigner_le_design\"><\/span><span style=\"font-weight: bold;\">3.-\u00a0Une landing page doit soigner le design<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Si votre page d&rsquo;inscription n&rsquo;a pas un design s\u00e9duisant, le plus probable est que les visiteurs\u00a0ne vous donneront m\u00eame pas l&rsquo;option de les convaincre que votre produit est bon.<\/p>\n<p style=\"color: #555555;\">Ce cas montre clairement qu&rsquo;il faut s&rsquo;adapter aux go\u00fbts dominants. M\u00eame si les m\u00eames \u00e9l\u00e9ments sont inclus, une landing page con\u00e7ue il y a quelques ann\u00e9es n&rsquo;est pas la m\u00eame qu&rsquo;une landing page suivant les tendances de design dominantes:<strong> templates plus simples et clairs, un design plat, des bordures nettes, couleurs brillantes et illustrations bidimensionnelles.<\/strong><\/p>\n<p style=\"color: #555555;\">De plus, actuellement <strong>un bon design est comparable \u00e0 un bon slogan ou une accroche s\u00e9duisante<\/strong>. Le design web a en 2015, plus que jamais, un impact sur les ratios de conversion.<\/p>\n<p style=\"color: #555555;\">Et maintenant, en observant ces tendances, est-ce votre landing page est pr\u00eate pour convertir en 2015 ?<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"Et_maintenant_en_regardant_ces_tendances_est-ce_que_votre_page_datterrissage_est_prete_pour_obtenir_de_bonnes_performances_en_2015_Mettez-vous_a_jour_avec_loutil_Landing_Optimizer_creez_vos_pages_datterrissage_optimisees_sans_connaissances_techniques_Enregistrez-vous_maintenant\"><\/span>Et maintenant, en regardant ces tendances, est-ce que votre page d\u2019atterrissage est pr\u00eate pour obtenir de bonnes performances en 2015? Mettez-vous \u00e0 jour avec l\u2019outil Landing Optimizer: cr\u00e9ez vos pages d\u2019atterrissage optimis\u00e9es sans connaissances techniques. <strong><a href=\"https:\/\/www.mdirector.com\/fr\/signup-landing-optimizer\/?origin=WEB_blog_FR_landing_adaptee_2015\">Enregistrez-vous maintenant!<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Une bonne landing page se cr\u00e9e avec un objectif concret: convaincre le visiteur de r\u00f1ealiser\u00a0l&rsquo;action que nous souhaitons qu&rsquo;il fasse. Il est donc\u00a0normal que ces pages fonctionnent comme des \u00eeles de connexion au site web [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1884],"tags":[],"class_list":["post-116762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Est-ce que votre Landing Page est adapt\u00e9e \u00e0 2015 ?<\/title>\n<meta name=\"description\" content=\"Une bonne landing page se cr\u00e9e avec un objectif concret: convaincre le visiteur de r\u00f1ealiser\u00a0l&#039;action que nous souhaitons qu&#039;il fasse. 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