{"id":116768,"date":"2015-02-03T00:00:00","date_gmt":"2015-02-02T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/03\/30\/quel-type-de-liste-opt-in-double-opt-in-utiliser-pour-une-campagne-demail-marketing\/"},"modified":"2022-05-09T09:10:45","modified_gmt":"2022-05-09T07:10:45","slug":"quel-type-de-liste-pour-campagne-email-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/quel-type-de-liste-pour-campagne-email-marketing\/","title":{"rendered":"Quel type de liste (opt-in\/double opt-in) utiliser pour une campagne d&rsquo;Email Marketing?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h4><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/captacion-leads-frances-01-01.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-11127 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/captacion-leads-frances-01-01.png\" alt=\"principales m\u00e9thodes de captation dans une campagne d'email marketing\" width=\"859\" height=\"402\" \/><\/h4>\n<p><strong>L&rsquo;\u00e9l\u00e9ment basique pour qu&rsquo;une campagne d&rsquo;Email Marketing soit efficace est la liste d&rsquo;abonn\u00e9s.<\/strong> Pendant des ann\u00e9es le travail de captation s&rsquo;est focalis\u00e9 sur la quantit\u00e9 de registres disponibles, ce qui a men\u00e9 \u00e0 des pratiques consid\u00e9r\u00e9es aujourd&rsquo;hui frauduleuses. Cependant, il a \u00e9t\u00e9 d\u00e9montr\u00e9 qu&rsquo;il <strong>est plus efficace disposer d&rsquo;une base de donn\u00e9es de qualit\u00e9<\/strong>, objectif pour lequel il est n\u00e9cessaire de se concentrer les efforts dans <strong>l&rsquo;obtention du permis des utilisateurs. Le marketing de permis se base sur l&rsquo;offre \u00e0 l&rsquo;utilisateur de tout le contr\u00f4le sur les message qu&rsquo;il souhaite recevoir.\u00a0<\/strong>Ainsi, les abonn\u00e9s non seulement doivent donner leur consentement explicite pour recevoir nos emails mais, par ailleurs, doivent disposer de la possibilit\u00e9 de fixer la fr\u00e9quence ou, m\u00eame, de pouvoir cesser de recevoir les envois. Une proc\u00e9dure pour laquelle il est important de travailler avec une <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.mdirector.com\/fr\/email-marketing\/?lng=fr\"><span style=\"color: #ff6600; text-decoration: underline;\">plateforme d&rsquo;Email Marketing professionnelle comme MDirector.<\/span><\/a><\/span><\/span><span style=\"color: #ff6600;\">\u00a0<\/span><span style=\"color: #ff6600;\"><span style=\"color: #555555;\">\u00a0<strong>Quelle sont les m\u00e9thodes l\u00e9gales pour capter des inscriptions pour votre base de donn\u00e9es ?<\/strong><b>\u00a0<\/b>Los principales m\u00e9thodes de captation d&rsquo;utilisateurs sont:\u00a0<\/span><\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX DES MATI\u00c8RES <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/quel-type-de-liste-pour-campagne-email-marketing\/#1-Opt-in_Autorisation\" >1.-Opt-in (Autorisation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/quel-type-de-liste-pour-campagne-email-marketing\/#2-Opt-in_notifie\" >2.-Opt-in\u00a0notifi\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/quel-type-de-liste-pour-campagne-email-marketing\/#3-_Double_Opt-in\" >3.- Double Opt-in<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/quel-type-de-liste-pour-campagne-email-marketing\/#4-Opt-out\" >4.-Opt-out<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/quel-type-de-liste-pour-campagne-email-marketing\/#Enregistrez-vous_en_loutil_dEmail_Marketing_MDirector_et_creez_vos_listes_de_souscripteurs_Inscrivez-vous_maintenant\" >Enregistrez-vous en l\u2019outil d\u2019Email Marketing MDirector et cr\u00e9ez vos listes de souscripteurs. \u00a0Inscrivez-vous maintenant!<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1-Opt-in_Autorisation\"><\/span>1.-Opt-in (Autorisation)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"color: #555555;\">Cette m\u00e9thode <strong>se base sur le permis explicite et sans \u00e9quivoque de la part de l&rsquo;utilisateur<\/strong> pour que vous utilisiez son adresse de courrier \u00e9lectronique. C&rsquo;est <strong>la m\u00e9thode la plus simple<\/strong> puisqu&rsquo;elle n&rsquo;exige \u00e0 l&rsquo;abonn\u00e9 que remplir\u00a0un formulaire en acceptant les mentions l\u00e9gales expos\u00e9es<strong> sans besoin d&rsquo;\u00e9tape suppl\u00e9mentaire<\/strong>. Une fois que le formulaire sera envoy\u00e9, l&rsquo;utilisateur fera partie de la base de donn\u00e9es \u00e0 laquelle il s&rsquo;est abonn\u00e9. Un des avantages de cette m\u00e9thode est que, de part la simplicit\u00e9 au moment d&rsquo;inscrire, les listes ont tendance \u00e0 grandir plus rapidement. Toutefois, cette m\u00e9thode de captation implique un haut risque de tomber \u00e0 posteriori dans les liste de spam lorsque l&rsquo;utilisateur commencera \u00e0 recevoir les messages. De ce fait,<strong> les listes opt-in ont souvent un taux d&rsquo;ouvertures inf\u00e9rieur et un taux de bounces sup\u00e9rieur<\/strong>\u00a0\u00e9tant donn\u00e9 qu&rsquo;il n&rsquo;y a pas de garantie que le compte de courrier \u00e9lectronique indiqu\u00e9 existe ou est utilis\u00e9 fr\u00e9quemment.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-Opt-in_notifie\"><\/span>2.-Opt-in\u00a0notifi\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"color: #555555;\">C&rsquo;est un syst\u00e8me d&rsquo;inscription qui renforce un peu plus la premi\u00e8re m\u00e9thode d\u00e9crite ci-dessus puisqu&rsquo;une <strong>notification est envoy\u00e9es sur l&#8217;email que l&rsquo;utilisateur a indiqu\u00e9 dans le formulaire.<\/strong> Ainsi, nous pourrons conna\u00eetre exactement avec quels registres vous devez faire attention. Dans l&#8217;email que l&rsquo;utilisateur re\u00e7oit, l&rsquo;option de se d\u00e9sabonner de ces communications auxquelles il vient de s&rsquo;abonner est donn\u00e9e. Si l&rsquo;utilisateur ouvre le message et n&rsquo;exerce pas le d\u00e9sabonnement, nous parlons donc d&rsquo;un opt-in notifi\u00e9.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3-_Double_Opt-in\"><\/span>3.- Double Opt-in<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"color: #555555;\">Cette m\u00e9thode implique\u00a0non seulement que l&rsquo;utilisateur remplisse et envoie le formulaire, mais qu&rsquo;il <strong>confirme \u00e9galement son consentement<\/strong>, g\u00e9n\u00e9ralement en cliquant sur un lien dans un email qu&rsquo;il re\u00e7oit apr\u00e8s avoir envoy\u00e9 le formulaire. De cette fa\u00e7on, l&rsquo;abonn\u00e9 exprime\u00a0de fa\u00e7on explicite et irr\u00e9vocable son consentement pour recevoir nos communications. Et par plusieurs voies: le formulaire et un email. Cette seconde validation fait que cette m\u00e9thode de captation suppose un taux de bounces moindre, \u00e9tant donn\u00e9 que l&rsquo;utilisateur ne fait pas partie de la base jusqu&rsquo;\u00e0 ce qu&rsquo;il ait rempli les deux \u00e9tapes. La liste sera raffin\u00e9e puisqu&rsquo;elle ne comptera pas avec des adresses email inexistantes ou qui ne sont pas consult\u00e9es, \u00e9loignant les plaintes par spam. <strong>La m\u00e9thode du double opt-in est la plus utilis\u00e9e par la plupart des entreprises<\/strong> qui travaillent habituellement avec l&#8217;email pour leurs campagnes marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4-Opt-out\"><\/span>4.-Opt-out<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"color: #555555;\">C&rsquo;est une formule ill\u00e9gale en France, sauf dans un contexte B2B. Il consiste \u00e0 ajouter des adresses de courrier \u00e9lectronique \u00e0 une liste et, ensuite, donner \u00e0 l&rsquo;utilisateur l&rsquo;option de se d\u00e9sabonner du service. On ne dispose pas ici du consentement explicite de l&rsquo;utilisateur.<\/p>\n<p style=\"color: #555555;\">N&rsquo;importe quelle m\u00e9thode de captation des 3 premi\u00e8res sont valides pour augmenter notre base de donn\u00e9es mais <strong>la plus recommandable est celle du double opt-in, qui permet de recueillir des emails valides.<\/strong><\/p>\n<h4 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"Enregistrez-vous_en_loutil_dEmail_Marketing_MDirector_et_creez_vos_listes_de_souscripteurs_Inscrivez-vous_maintenant\"><\/span><strong>Enregistrez-vous en l\u2019outil d\u2019Email Marketing MDirector et cr\u00e9ez vos listes de souscripteurs. \u00a0<a href=\"https:\/\/www.mdirector.com\/fr\/signup-email-marketing\/?origin=WEB_blog_FR_liste_campagne_email\">Inscrivez-vous maintenant!<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;\u00e9l\u00e9ment basique pour qu&rsquo;une campagne d&rsquo;Email Marketing soit efficace est la liste d&rsquo;abonn\u00e9s. Pendant des ann\u00e9es le travail de captation s&rsquo;est focalis\u00e9 sur la quantit\u00e9 de registres disponibles, ce qui a men\u00e9 \u00e0 des pratiques [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1884],"tags":[],"class_list":["post-116768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quel type de liste (opt-in\/double opt-in) utiliser pour une campagne d&#039;Email Marketing?<\/title>\n<meta name=\"description\" content=\"L&#039;\u00e9l\u00e9ment basique pour qu&#039;une campagne d&#039;Email Marketing soit efficace est la liste d&#039;abonn\u00e9s. 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