{"id":116790,"date":"2015-02-11T00:00:00","date_gmt":"2015-02-10T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/04\/10\/15-strategies-de-marketing-digital-pour-2015\/"},"modified":"2022-05-09T09:10:40","modified_gmt":"2022-05-09T07:10:40","slug":"15-strategies-de-marketing-digital-pour-2015","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/15-strategies-de-marketing-digital-pour-2015\/","title":{"rendered":"15 strat\u00e9gies de marketing digital pour 2015"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div>[slideshare id=42967228doc=sisdigitalmarketingguide2015-141223093659-conversion-gate01]\n<p style=\"color: #555555;\">Avez-vous d\u00e9cid\u00e9 la <strong>strat\u00e9gie de marketing digital<\/strong> que vous allez appliquer sur les diff\u00e9rents canaux en lignes en 2015 ? L&rsquo;incertitude des temps qui courent a oblig\u00e9 plusieurs entreprises \u00e0 essayer des strat\u00e9gies diff\u00e9renciatrices mais sans garantie de succ\u00e8s. L&rsquo;agence conseil digitale am\u00e9ricaine <strong>Say it social<\/strong> a identifi\u00e9 15 tendances \u00e0 exploiter au moment de cr\u00e9er des strat\u00e9gies pour canaux digitaux que nous vous r\u00e9sumons ci-dessous:<\/p>\n<p style=\"color: #555555;\">1.- Le contenu continue \u00e0 \u00eatre Roi, utiliser le <strong>marketing de contenus<\/strong> s&rsquo;av\u00e8re donc essentiel pour vous \u00e9tablir comme une source fiable et obtenir la reconnaissance envers votre marque. Toutefois, pour pouvoir tirer profit de cette strat\u00e9gie il est basique que les contenus aient une valeur ajout\u00e9e pour vos clients potentiels. Il ne s&rsquo;agit pas d&rsquo;un m\u00eame menu pour tout le monde, il faut d\u00e9velopper une strat\u00e9gie de marketing de contenue sur mesure des utilisateurs.<\/p>\n<p style=\"color: #555555;\">2.-\u00a0<strong>Le pouvoir de la narration visuelle<\/strong>. 90% de l&rsquo;information envoy\u00e9e vers le cerveau est visuelle et celle-ci est trait\u00e9e 60.000 fois plus rapidement que le texte. Les vid\u00e9os sont partag\u00e9es\u00a0environ\u00a012 fois sur les r\u00e9seaux sociaux. Les photos se partagent 2 fois plus que les textes et les liens.<\/p>\n<p style=\"color: #555555;\">3.-\u00a0<strong>Adaptation aux changements dans l&rsquo;algorithme de Facebook.<\/strong> Depuis janvier 2015 Facebook a lanc\u00e9 une modification dans son algorithme dans le but de r\u00e9duire les impacts promotionnels des utilisateurs. Ainsi, 3 types de mises \u00e0 jour sur Facebook ont \u00e9t\u00e9 identifi\u00e9es qui r\u00e9duiront sa port\u00e9e organique:<\/p>\n<ul style=\"color: #555555;\">\n<li>Messages qui cherchent l&rsquo;achat ou installation d&rsquo;une application de la part de l&rsquo;utilisateur.<\/li>\n<li>Message d&rsquo;initiatives promotionnelles\u00a0(jeux, concours, etc.)<\/li>\n<li>Messages qui recyclent les contenus d&rsquo;annonces pay\u00e9es.<\/li>\n<\/ul>\n<p style=\"color: #555555;\">4.-\u00a0<strong>Hausse du Social Media pay\u00e9<\/strong>. \u00a0Les changements identifi\u00e9s dans la tendance ant\u00e9rieure impliquent dans la strat\u00e9gie sur Facebook une hausse de l&rsquo;investissement dans publicit\u00e9 pay\u00e9e. Mais pas seulement sur Facebook. Le moment est arriv\u00e9 de d\u00e9finir une strat\u00e9gie de marketing digital qui indique sur quels canaux il sera n\u00e9cessaire d&rsquo;investir de l&rsquo;argent en publicit\u00e9 et sur quels canaux il suffira de g\u00e9n\u00e9rer et partager des contenus de valeur.<\/p>\n<p style=\"color: #555555;\">5.-\u00a0<span style=\"font-weight: bold;\">Social media marketing multicanal<\/span>. \u00a0Publier les m\u00eames contenus sur tous les r\u00e9seaux sociaux ne sert plus autant. L&rsquo;objectif principal du marketing multicanal sur les r\u00e9seaux sociaux\u00a0repose sur l&rsquo;offre d&rsquo;un contenu unique \u00e0 vos followers adapt\u00e9 \u00e0 chaque espace social.<\/p>\n<p style=\"color: #555555;\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/personalizacion.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-2820 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/personalizacion.jpg\" alt=\"15 strat\u00e9gies de marketing digital pour 2015\" width=\"512\" height=\"369\" \/><\/p>\n<p style=\"color: #555555;\">6.-\u00a0<strong>Personnalisation<\/strong>. Tel qu&rsquo;observ\u00e9 sur le graphique ci-dessus, la personnalisation est dans la \u00ab\u00a0to do list\u00a0\u00bb de tout responsable marketing depuis longtemps. La tendance s&rsquo;accentue et nous m\u00e8ne \u00e0<strong> l&rsquo;hypersegmentation et le microtargeting<\/strong>. Les cibles seront donc de plus en plus petites et les strat\u00e9gies de marketing digital passeront par s&rsquo;adresser\u00a0aux utilisateurs pour lesquels ces messages\u00a0auront une valeur r\u00e9elle.<\/p>\n<p style=\"color: #555555;\">7.-\u00a0<strong>Monitoring en temps r\u00e9el<\/strong>. \u00a0Il existe diff\u00e9rents outils qui aident \u00e0 discerner quelle partie de la conversation sociale implique votre marque. Faire un monitoring des hashtags, actualit\u00e9s et autres th\u00e8mes de conversation est une obligation si vous souhaitez \u00eatre l\u00e0 o\u00f9 et quand votre utilisateur a besoin de vous.<\/p>\n<p style=\"color: #555555;\">8.-\u00a0<span style=\"font-weight: bold;\">Optimisation mobile<\/span>. Portables et tablettes sont de plus en plus pr\u00e9sentes, toute strat\u00e9gie digitale doit avoir un site web \u00ab\u00a0mobile-friendly\u00a0\u00bb et faire que votre contenu s&rsquo;adapte correctement \u00e0 tous les dispositifs. Il faut donc potentiellement penser \u00e0 la\u00a0cr\u00e9ation de strat\u00e9gies sp\u00e9cifiques pour des campagnes sur des dispositifs mobiles.<\/p>\n<p style=\"color: #555555;\">9.- Les <strong>technologies wearables<\/strong> marqueront un point d&rsquo;inflexion. \u00ab\u00a0Smart watches\u00a0\u00bb, senseurs digitaux ou technologies ins\u00e9r\u00e9es dans les habits sont des tendances qui s&rsquo;imposent de plus en plus. D&rsquo;ailleurs, les pr\u00e9visions de Samsung pour 2015 suivent cette voie: les technologies wearables vont cr\u00e9er une nouvelle fa\u00e7on de nous habiller, nous m\u00e8neront \u00e0 restructurer \u00a0notre vie professionnelle et enfant qui na\u00eetra dans les 12 prochains mois aura parmi ses fournitures scolaires apprendre la programmation.<\/p>\n<p style=\"color: #555555;\">10.-\u00a0<span style=\"font-weight: bold;\">Marketing pour les \u201cmillenials\u201d,<\/span>\u00a0c&rsquo;est-\u00e0-dore, les jeunes n\u00e9s apr\u00e8s l&rsquo;an\u00a02000 habitu\u00e9s aux technologies digitales\u00a0et \u00e0 ignorer les messages promotionnels. De plus, cette g\u00e9n\u00e9ration est coll\u00e9e aux r\u00e9seaux sociaux, ce qui complique le rapprochement qui ne soit pas bas\u00e9 sur la personnalisation.<\/p>\n<p style=\"color: #555555;\"><a href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/email-marketing-16.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-3683 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/email-marketing-16.jpg\" alt=\"email marketing\" width=\"753\" height=\"560\" \/><\/a><\/p>\n<p style=\"color: #555555;\">11.-\u00a0<strong>Incorporation \u00e0 la strat\u00e9gie digitale d&rsquo;un logiciel de marketing automatis\u00e9<\/strong>. De plus en plus de plateformes aident \u00e0 g\u00e9rer vos campagnes de marketing de fa\u00e7on simple. Automatiser une partie de la captation des leads ou du travail de gestion pour qu&rsquo;ils deviennent des clients\u00a0est possible avec des <a href=\"https:\/\/www.mdirector.com\/fr\/email-marketing\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #ff6600; text-decoration: underline;\">outils professionnels comme MDirector<\/span><\/span>.<\/a><\/p>\n<p style=\"color: #555555;\">12.-\u00a0<strong>Optimisation dans les moteurs de recherche (SEO)<\/strong>. Des changements dans l&rsquo;algorithme de Google continueront \u00e0 avoir lieu, qui cherche \u00e0 r\u00e9compenser les maques qui publient du contenu propre de qualit\u00e9. De plus, le contenu publi\u00e9 dans les diff\u00e9rents r\u00e9seaux sociaux sera positionn\u00e9 \u00e0 nouveau<\/p>\n<p style=\"color: #555555;\">13.-\u00a0<strong>G\u00e9olocalisation<\/strong>. \u00a0Une strat\u00e9gie de marketing digital int\u00e9ressante pour toute marque passe par la gestion de sa pr\u00e9sence dans les annuaires locaux et \u00ab\u00a0maps spaces\u00a0\u00bb. Cette tendance unie \u00e0 l&rsquo;importance du social et \u00e0 l&rsquo;adaptation des messages \u00e0 l&rsquo;environnement mobile \u00e9tablit un acronyme de plus en plus important: <strong>Solomo, social, local, mobile.<\/strong><\/p>\n<p style=\"color: #555555;\">14.-\u00a0<strong>Marketing dans les moteurs de recherche<\/strong><span style=\"font-weight: bold;\">\u00a0(SEM).<\/span>\u00a0C&rsquo;est une tendance consolid\u00e9e. Toute strat\u00e9gie digitale doit soigner la pr\u00e9sence dans les moteurs de recherche, par r\u00e9f\u00e9rencement naturel (SEO) ou bien en investissant dans de la publicit\u00e9 pay\u00e9e.<\/p>\n<p style=\"color: #555555;\">15.-\u00a0<strong>L&rsquo;importance de mesurer les efforts apport\u00e9s au marketing digital<\/strong>. Ce qui n&rsquo;est pas mesurable ne peut pas \u00eatre am\u00e9lior\u00e9. De plus, il existe dans le march\u00e9 des centaines d&rsquo;outils d&rsquo;analyse qui vous aideront \u00e0 extraire de la valeur \u00e0 vos donn\u00e9es.\u00a0Toutefois, l&rsquo;important est de disposer d&rsquo;interfaces simples\u00a0et visuelles comme celle \u00a0de\u00a0<a style=\"color: #ff6600;\" title=\"MDirector\" href=\"https:\/\/www.mdirector.com\/fr\/feature\/analyse-et-rapports\/\"><span style=\"font-weight: bold;\">MDirector<\/span>\u00a0pour analyser toutes les donn\u00e9es de vos envois\u00a0d&#8217;email marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[slideshare id=42967228doc=sisdigitalmarketingguide2015-141223093659-conversion-gate01] Avez-vous d\u00e9cid\u00e9 la strat\u00e9gie de marketing digital que vous allez appliquer sur les diff\u00e9rents canaux en lignes en 2015 ? L&rsquo;incertitude des temps qui courent a oblig\u00e9 plusieurs entreprises \u00e0 essayer des strat\u00e9gies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15333,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1884,1896],"tags":[],"class_list":["post-116790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>15 strat\u00e9gies de marketing digital pour 2015<\/title>\n<meta name=\"description\" content=\"Avez-vous d\u00e9cid\u00e9 la strat\u00e9gie de marketing digital que vous allez appliquer sur les diff\u00e9rents canaux en lignes en 2015 ? 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