{"id":116796,"date":"2015-01-20T00:00:00","date_gmt":"2015-01-19T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/04\/13\/6-strategies-gagnantes-demail-marketing\/"},"modified":"2022-05-09T09:10:55","modified_gmt":"2022-05-09T07:10:55","slug":"6-strategies-gagnantes-demail-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/","title":{"rendered":"6 strat\u00e9gies gagnantes d&rsquo;Email Marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"color: #555555;\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/email-marketing-16.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-3683 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/email-marketing-16.jpg\" alt=\"email marketing\" width=\"753\" height=\"560\" \/><\/p>\n<p style=\"color: #555555;\">Chaque jour sont envoy\u00e9s des centaines de billions d&#8217;emails et, cependant, l&rsquo;<strong>Email Marketing est toujours pour les entreprises un des principaux canaux de communication<\/strong> pour leurs clients, actuels comme potentiels.<\/p>\n<p style=\"color: #555555;\">Toutefois, il est de plus en plus compliqu\u00e9 de se diff\u00e9rencier parmi autant de messages. <strong>Si on veut maintenir et augmenter l&rsquo;efficacit\u00e9 de nos campagnes d&rsquo;Email Marketing nous devons mettre en marche des strat\u00e9gies cr\u00e9atives<\/strong> comme celles expos\u00e9es ci-dessous.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX DES MATI\u00c8RES<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Envoyez_des_emails_de_20h_a_minuit_et_les_week-ends\" >Envoyez des emails de 20h\u00a0\u00e0 minuit et les week-ends.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Creez_des_chaines_demails_automatises\" >Cr\u00e9ez des cha\u00eenes d&#8217;emails automatis\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Complementez_une_campagne_dEmail_Marketing_avec_du_SMS_Marketing\" >Compl\u00e9mentez une campagne d&rsquo;Email Marketing avec du SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Offrir_un_contenu_de_qualite\" >Offrir un contenu de qualit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Optimisez_les_campagnes_dEmail_Marketing_pour_etre_visualisees_sur_mobiles\" >Optimisez les campagnes d&rsquo;Email Marketing pour \u00eatre visualis\u00e9es sur mobiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Tirez_profit_du_potentiel_des_reseaux_sociaux\" >Tirez profit du potentiel des r\u00e9seaux sociaux<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/6-strategies-gagnantes-demail-marketing\/#Lancez_des_campagnes_efficaces_dEmail_Marketing_avec_votre_compte_gratuit_de_MDirector_et_faites_croitre_votre_business_Enregistrez-vous_maintenant\" >Lancez des campagnes efficaces d\u2019Email Marketing avec votre compte gratuit de MDirector et faites cro\u00eetre votre business. Enregistrez-vous maintenant!<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"font-weight: normal;\"><span class=\"ez-toc-section\" id=\"Envoyez_des_emails_de_20h_a_minuit_et_les_week-ends\"><\/span>Envoyez des emails de 20h\u00a0\u00e0 minuit et les week-ends.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Traditionnellement, il est su que pour ne pas d\u00e9penser ses efforts inutilement, il faut \u00e9viter d&rsquo;envoyer des campagnes d&rsquo;Email Marketing le soir et les week-ends.<\/p>\n<p style=\"color: #555555;\">Cependant, l&rsquo;<strong>adoption soudaine de dispositifs mobiles<\/strong> ajout\u00e9e au besoin de se diff\u00e9rencier des concurrents a fait que les statistiques commencent \u00e0 \u00eatre perturb\u00e9es, et l&rsquo;id\u00e9e d&rsquo;envoyer des messages pendant le week-end est de plus en plus envisageable.<\/p>\n<p style=\"color: #555555;\">D&rsquo;ailleurs, d&rsquo;apr\u00e8s les donn\u00e9es, <strong>les campagnes avec les meilleurs taux d&rsquo;ouverture ne s&rsquo;envoient pas en horaires habituels de 9h \u00e0 17h mais au coucher de soleil.<\/strong> Le volume d&#8217;emails \u00e9tant moins important pendant les week-ends, c&rsquo;est \u00e9galement un option pour cr\u00e9er des campagnes qui ressortent et, du coup, augmenter les taux d&rsquo;ouvertures et de clics.<\/p>\n<h2 style=\"font-weight: normal;\"><span class=\"ez-toc-section\" id=\"Creez_des_chaines_demails_automatises\"><\/span>Cr\u00e9ez des cha\u00eenes d&#8217;emails automatis\u00e9s<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Les emails automatis\u00e9s (trigger emails) sont des messages qui s&rsquo;envoient de fa\u00e7on automatique en fonction des \u00e9v\u00e9nements important li\u00e9s aux actions de nos abonn\u00e9s. Un welcome mail, un rappel de rachat de produit, une f\u00e9licitation d&rsquo;anniversaire&#8230;sont des messages qui peuvent \u00eatre automatis\u00e9s pour \u00eatre lanc\u00e9s lorsque la situation a lieu.<\/p>\n<p style=\"color: #555555;\">Certains \u00e9v\u00e9nements importants \u00e0 prendre en compte dans notre strat\u00e9gie\u00a0:<\/p>\n<ul style=\"color: #555555;\">\n<li><strong>Welcome Mail<\/strong>. Envoy\u00e9 lorsque le visiteur d&rsquo;une page web s&rsquo;inscrit ou s&rsquo;abonne, c&rsquo;est une des communications les plus attendues par nos utilisateurs.<\/li>\n<li><strong>Vente crois\u00e9e<\/strong>. S&rsquo;envoie pour proposer un produit ou service qui peut int\u00e9resser l&rsquo;utilisateur. Il se base sur les donn\u00e9es d&rsquo;achats des clients.<\/li>\n<li><strong>Rappel<\/strong>. S&rsquo;envoie lorsque l&rsquo;utilisateur n&rsquo;a pas interagit sur une p\u00e9riode concr\u00e8te. Ce sont des emails qui envoient des message comme \u00ab\u00a0Vous nous manquez\u00a0\u00bb et tentent de r\u00e9cup\u00e9rer des utilisateurs latents.<\/li>\n<li><strong>R\u00e9cup\u00e9ration d&rsquo;un panier abandonn\u00e9.<\/strong> Il est envoy\u00e9 aux clients qui abandonnent les paniers d&rsquo;achat apr\u00e8s avoir choisi certains produits et incluent souvent des offrent pour motiver le client \u00e0 compl\u00e9ter la transaction.<\/li>\n<li><strong>F\u00e9licitations<\/strong>. Il n&rsquo;y a rien de plus agr\u00e9able que voir quelqu&rsquo;un se rappeler d&rsquo;une date sp\u00e9ciale pour soi. L&rsquo;exemple le plus \u00e9vident est celui de notre anniversaire, mais en fonction de la pr\u00e9cision de notre base de donn\u00e9es, nous pouvons en faire bien plus.<\/li>\n<\/ul>\n<h2 style=\"font-weight: normal;\"><span class=\"ez-toc-section\" id=\"Complementez_une_campagne_dEmail_Marketing_avec_du_SMS_Marketing\"><\/span>Compl\u00e9mentez une campagne d&rsquo;Email Marketing avec du SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\">Bien que les messages SMS ne soient pas \u00e0 la mode, ils poss\u00e8dent des caract\u00e9ristiques que ne disposent pas les autres canaux. <strong>De ce fait, 90% des SMS se lisent dans les 15 minutes suivant la r\u00e9ception<\/strong>. Pour cela, compl\u00e9menter un message d&#8217;email avec un SMS post\u00e9rieur est une bonne strat\u00e9gie pour garantir le succ\u00e8s d&rsquo;une campagne de ventes rapides ou, par exemple, pour r\u00e9aliser des offres suite \u00e0 une confirmation de r\u00e9servation.<\/p>\n<p style=\"color: #555555;\">Si vous ne savez pas comment int\u00e9grer la technologie\u00a0de l&rsquo;Email Marketing avec le SMS marketing,\u00a0<span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.mdirector.com\/fr\/mobile-marketing\/?lng=fr\"><span style=\"color: #ff6600; text-decoration: underline;\">nous pouvons vous aider<\/span><\/a><\/span><\/span>.<\/p>\n<h2 style=\"font-weight: normal;\"><span class=\"ez-toc-section\" id=\"Offrir_un_contenu_de_qualite\"><\/span>Offrir un contenu de qualit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><a href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2015\/04\/templates-thematiques.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-3709 size-large\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/templates-thematiques-1024x332-1.jpg\" alt=\"strat\u00e9gies gagnantes d'email marketing - templates thematiques\" width=\"1024\" height=\"332\" \/><\/a><\/p>\n<p style=\"color: #555555;\"><strong>Une des strat\u00e9gies gagnantes d&rsquo;Email Marketing, qui offrent les meilleurs taux d&rsquo;ouverture et de clic sont les messages qui incluent du contenu que nos abonn\u00e9s valorisent.<\/strong> C&rsquo;est ce qui est connu comme le Content Email Marketing et, en plus, nous positionne comme une source fiable.<\/p>\n<p style=\"color: #555555;\">Les contenus que nous pouvons offrir sont aussi vari\u00e9s que le type de contenus qui sont consomm\u00e9s dans l&rsquo;environnement digital: <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.mdirector.com\/fr\/email-marketing\/?lng=fr\"><span style=\"color: #ff6600; text-decoration: underline;\">offrir des templates gratuits<\/span><\/a><\/span><\/span>\u00a0qui facilitent la vie \u00e0 la <span style=\"text-decoration: underline;\"><span style=\"color: #ff6600;\"><a href=\"https:\/\/www.mdirector.com\/fr\/ressources\/\"><span style=\"color: #ff6600; text-decoration: underline;\">publication de ressources et guides d&rsquo;utilisation sur des sujets de notre secteur d&rsquo;activit\u00e9<\/span><\/a><\/span><\/span>.<\/p>\n<h2 style=\"font-weight: normal;\"><span class=\"ez-toc-section\" id=\"Optimisez_les_campagnes_dEmail_Marketing_pour_etre_visualisees_sur_mobiles\"><\/span>Optimisez les campagnes d&rsquo;Email Marketing pour \u00eatre visualis\u00e9es sur mobiles<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><strong>Les ouvertures d&#8217;emails dans des environnement mobiles repr\u00e9sentent presque 50% des donn\u00e9es \u00e0 la mi-2014<\/strong>. Il est donc indispensable de travailler correctement nos courriers \u00e9lectroniques pour ne pas perdre la moiti\u00e9 de nos \u00e9ventuels\u00a0revenus.<\/p>\n<p style=\"color: #555555;\">De plus, la<strong> hausse des conversions \u00e0 partir de portables et tablettes est continue.<\/strong> Pour cela, <strong>il est important de concevoir des strat\u00e9gies responsive qui permettent l&rsquo;adaptation des messages \u00e0 tous les dispositifs<\/strong> en tenant compte des facteurs suivants:<\/p>\n<ul style=\"color: #555555;\">\n<li>Le layout doit \u00eatre flexible<\/li>\n<li>Doit avoir une taille de texte assez grande pour optimiser la lisibilit\u00e9 des messages.<\/li>\n<li>Diot inclure un call to action facile \u00e0 lancer avec le doigt.<\/li>\n<li>Les images doivent \u00eatre optimis\u00e9es pour un chargement rapide.<\/li>\n<\/ul>\n<p style=\"color: #555555;\">Cependant, par dessus les aspects techniques il est important d&rsquo;optimiser la cr\u00e9ativit\u00e9 des campagnes et comprendre que la relation des utilisateurs avec ces dispositifs est diff\u00e9rente que celle avec d&rsquo;autres dispositifs, il faut donc penser \u00e0 des campagnes astucieuses qui marcheront dans ce nouvel environnement. <strong>Une strat\u00e9gie gagnante d&rsquo;Email Marketing en 2015 ne peut pas tourner le dos aux dispositifs mobiles.<\/strong><\/p>\n<h2 style=\"font-weight: normal;\"><span class=\"ez-toc-section\" id=\"Tirez_profit_du_potentiel_des_reseaux_sociaux\"><\/span>Tirez profit du potentiel des r\u00e9seaux sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"color: #555555;\"><a href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2015\/04\/RS.jpg\"><img decoding=\"async\" class=\"aligncenter wp-image-3711 size-large\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/rs-1024x332-1.jpg\" alt=\"strat\u00e9gies gagnantes d'email marketing - r\u00e9seaux sociaux\" width=\"1024\" height=\"332\" \/><\/a><\/p>\n<p style=\"color: #555555;\">Beaucoup essaient d&rsquo;opposer l&rsquo;Email Marketing et les r\u00e9seaux sociaux alors que ce sont des canaux absolument\u00a0compl\u00e9mentaires. De plus, un moyen int\u00e9ressant d&rsquo;am\u00e9liorer le rendement d&rsquo;une campagne d&rsquo;Email Marketing est de la mettre en relation avec Twitter, Facebook, et autres r\u00e9seaux sociaux.<\/p>\n<p style=\"color: #555555;\">Mais une strat\u00e9gie gagnante d&rsquo;Email Marketing tirant profit des m\u00e9dias et r\u00e9seaux sociaux ne consiste pas \u00e0 placer les boutons qui m\u00e8nent \u00e0 nos espaces sociaux dans le footer des courriers. Par exemple, il est peut-\u00eatre plus int\u00e9ressant d&rsquo;inclure la possibilit\u00e9 de partager chacune des pi\u00e8ces de notre message s\u00e9par\u00e9ment. Il est tr\u00e8s probable qu&rsquo;un abonn\u00e9 veuille partager un \u00e9l\u00e9ment concret et pas tout l&#8217;email.<\/p>\n<p>&nbsp;<\/p>\n<h4 style=\"color: #555555;\"><span class=\"ez-toc-section\" id=\"Lancez_des_campagnes_efficaces_dEmail_Marketing_avec_votre_compte_gratuit_de_MDirector_et_faites_croitre_votre_business_Enregistrez-vous_maintenant\"><\/span><strong>Lancez des campagnes efficaces d\u2019Email Marketing avec votre compte gratuit de MDirector et faites cro\u00eetre votre business. <a href=\"https:\/\/www.mdirector.com\/fr\/signup-email-marketing\/?origin=WEB_blog_FR_strategies_email_gagnantes\" target=\"_blank\" rel=\"noopener\">Enregistrez-vous maintenant!<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Chaque jour sont envoy\u00e9s des centaines de billions d&#8217;emails et, cependant, l&rsquo;Email Marketing est toujours pour les entreprises un des principaux canaux de communication pour leurs clients, actuels comme potentiels. Toutefois, il est de plus [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":116791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1884],"tags":[],"class_list":["post-116796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 strat\u00e9gies gagnantes d&#039;Email Marketing<\/title>\n<meta name=\"description\" content=\"Chaque jour sont envoy\u00e9s des centaines de billions d&#039;emails et, cependant, l&#039;Email Marketing est toujours pour les entreprises un des principaux canaux de\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta 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