{"id":116881,"date":"2023-01-18T08:00:00","date_gmt":"2023-01-18T07:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2016\/08\/01\/3-exemples-de-formulaires-qui-aident-a-acquerir-des-abonnes\/"},"modified":"2022-05-09T09:10:17","modified_gmt":"2022-05-09T07:10:17","slug":"exemples-formulaires-acquerir-abonnes","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/exemples-formulaires-acquerir-abonnes\/","title":{"rendered":"3 exemples de formulaires qui aident \u00e0 acqu\u00e9rir des abonn\u00e9s"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/formularios.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-3164\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/formularios.jpg\" alt=\"captaci\u00f3n de suscriptores con formularios eficaces\" \/><\/p>\n<p>L\u2019\u00e9l\u00e9ment cl\u00e9 de toute strat\u00e9gie visant \u00e0 acqu\u00e9rir des abonn\u00e9s est le formulaire : il est le facteur qui d\u00e9cidera si un utilisateur continue et il ex\u00e9cute l\u2019action que nous proposons ou s\u2019il abandonne. Pour cette raison il est fondamental de travailler de forme appropri\u00e9e la <a href=\"https:\/\/www.mdirector.com\/fr\/email-marketing\/segmentation\/\" target=\"_blank\" rel=\"noopener\">segmentation des utilisateurs<\/a> auxquels nous voulons montrer le formulaire.<\/p>\n<p>Cependant, il est difficile de savoir avec pr\u00e9cision si un formulaire est gagnant. N\u00e9anmoins, il y a plusieurs param\u00e8tres qui affectent le bon fonctionnement d\u2019un questionnaire en ligne:<\/p>\n<ul>\n<li><strong>Extension<\/strong>. Un formulaire doit toujours \u00eatre aussi bref que possible. Cependant, il est important de trouver un \u00e9quilibre pour obtenir des informations basiques avec le minimum des champs et qu\u2019il soit form\u00e9 que par des champs qui nous fournissent une information de qualit\u00e9. L&rsquo;extension moyenne est g\u00e9n\u00e9ralement comprise entre 3 et 6 champs mais il peut y avoir des <strong>formulaires efficaces avec le seul champ Email<\/strong>. Les informations additionnelles peuvent \u00eatre obtenues avec une campagne email ou des appels t\u00e9l\u00e9phoniques apr\u00e8s avoir engag\u00e9 le contact avec le premier formulaire.<\/li>\n<li><strong>Inclure un call to action (appel \u00e0 l\u2019action) pr\u00e9cis et clair<\/strong>. Si vous laissez le message \u201cEnvoyer\u201d ou \u201cSoumettre\u201d vous perdrez jusqu\u2019au 3% des conversions. Toutefois, si vous utilisez des messages orient\u00e9s vers l\u2019action comme \u201cEnregistrez-vous\u201d, \u201cT\u00e9l\u00e9charger\u201d ou \u201cAcheter\u201d vous pouvez augmenter jusqu\u2019au 30% les chances de conversion.<\/li>\n<li><strong>Offrir des garanties aux contacts.<\/strong> Un formulaire doit <strong>satisfaire toutes les exigences l\u00e9gales<\/strong>, y compris les informations et les liens sur la politique de confidentialit\u00e9 mais il est important d\u2019inclure aussi des <strong>facteurs qui donnent confiance aux utilisateurs<\/strong>, comme par exemple une \u201cmarque de confiance\u201d.<\/li>\n<\/ul>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX DES MATI\u00c8RES<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/exemples-formulaires-acquerir-abonnes\/#3_exemples_de_formulaires_efficaces_pour_la_generation_de_leads\" >3 exemples de formulaires efficaces pour la g\u00e9n\u00e9ration de leads<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/fr\/blog\/exemples-formulaires-acquerir-abonnes\/#Apprenez_a_creer_des_formulaires_optimises_pour_obtenir_des_campagnes_demail_markeitng_efficaces_avec_votre_compte_gratuit_de_MDirector_Inscrivez-vous_maintenant_et_augmentez_les_ventes_de_votre_entreprise\" >Apprenez \u00e0 cr\u00e9er des formulaires optimis\u00e9s pour obtenir des campagnes d\u2019email markeitng efficaces avec votre compte gratuit de MDirector.\u00a0Inscrivez-vous maintenant ! et augmentez les ventes de votre entreprise.<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"3_exemples_de_formulaires_efficaces_pour_la_generation_de_leads\"><\/span>3 exemples de formulaires efficaces pour la g\u00e9n\u00e9ration de leads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3146\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/groupalia.jpg\" alt=\"formulario de groupalia\" \/><\/p>\n<p>Le premier formulaire de <strong>Groupalia<\/strong> est un bon exemple de bri\u00e8vet\u00e9 requise d\u2019un formulaire efficace pour acqu\u00e9rir des abonn\u00e9s. Dans le premier pas, ils demandent seulement le champ Email et la ville dans un menu d\u00e9roulant.<\/p>\n<p>L\u2019appel \u00e0 l\u2019action se distingue parce qu\u2019il est en bleu sur blanc, les couleurs de l\u2019entreprise. Le texte du bouton est assertif et encourage \u00e0 l\u2019action.<\/p>\n<p>En outre, on observe une relation appropri\u00e9e entre les couleurs, dans lequel pr\u00e9domine la teinte bleue, mais surtout entre le titre \u201cJoignez et profitez jusqu\u2019au 90% de r\u00e9duction\u201d et l\u2019appel \u00e0 l\u2019action \u201cOui, je le veux !\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20497 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/formulaire-habitissimo.png\" alt=\"exemples de formulaires qui aident \u00e0 acqu\u00e9rir des abonn\u00e9s: habitissimo\" width=\"1419\" height=\"762\" \/><\/p>\n<ol>\n<li>Le deuxi\u00e8me exemple est un questionnaire enligne de <strong>Habitissimo<\/strong> qui nous montre deux bonnes id\u00e9es:<br \/>\nLes champs indiquent avec un texte quel type de contenu il faut ins\u00e9rer, \u201c<em>Votre pr\u00e9nom<\/em>\u201d, \u201c<em>E-mail<\/em>\u201d et \u201c <em>T\u00e9l\u00e9phone portable<\/em>\u201d pour que l\u2019utilisateur sache ce qu\u2019il faut faire.<\/li>\n<li>Mais il est encore plus important que le formulaire a \u00e9t\u00e9 divis\u00e9 en parties diff\u00e9rentes . En fait, le bouton annonce \u201c<em>Continuer<\/em> &gt;&gt;\u201d indiquant que le formulaire n\u2019est pas termin\u00e9. De plus, dans l\u2019ent\u00eate du formulaire ils ont inclus une s\u00e9rie de graphiques annon\u00e7ant l&rsquo;\u00e9tape dans laquelle on est et les \u00e9tapes qui manquent pour terminer. C\u2019est une bonne fa\u00e7on d\u2019encourager les utilisateurs \u00e0 poursuivre l\u2019action de conversion. En fait, cette approche est meilleur pour attirer des abonn\u00e9s plut\u00f4t que d\u2019utiliser un seul formulaire avec tous les champs.<\/li>\n<\/ol>\n<p>Avec cette approche vous auriez un formulaire efficace et de plus la <a href=\"https:\/\/www.mdirector.com\/fr\/email-marketing\/segmentation\/\" target=\"_blank\" rel=\"noopener\">possibilit\u00e9 de segmenter post\u00e9rieurement vos contacts<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20502 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/formulaire-toprural.png\" alt=\"exemples de formulaires qui aident \u00e0 acqu\u00e9rir des abonn\u00e9s: Top Rural\" width=\"1418\" height=\"767\" \/><\/p>\n<p>Le troisi\u00e8me formulaire choisi, utilis\u00e9 pour inclure un logement dans la central de r\u00e9servation de <strong>Top Rural<\/strong>, comprend beaucoup plus de champs que d\u2019habitude, mais ils ne sont pas tous obligatoires. En fait, seulement deux, le nom et l\u2019email, sont identifi\u00e9s comme obligatoires gr\u00e2ce \u00e0 une ic\u00f4ne largement connue et expliqu\u00e9e \u00e0 la fin.<\/p>\n<p>Voil\u00e0 certains des \u00e9l\u00e9ments qui font ce formulaire enligne efficace pour l\u2019acquisition :<\/p>\n<ul>\n<li>Un <strong>titre de frappe<\/strong> et clair: \u201c<em>Publiez votre logement et commencez \u00e0 recevoir demandes de r\u00e9servation d\u00e8s maintenant !<\/em>\u201d<\/li>\n<li><strong>Un appel \u00e0 l\u2019action en surbrillance avec une couleur qui contraste et un texte qui appelle \u00e0 l\u2019action<\/strong>: \u201c<em>Allons-y<\/em>\u201d.<\/li>\n<li><strong>Chaque champ indique clairement avec un titre<\/strong> le type de contenu qu\u2019il faut ins\u00e9rer.<\/li>\n<li><strong>Liens aux conditions g\u00e9n\u00e9rales et politique des donn\u00e9es personnelles<\/strong>. Il y a un cas \u00e0 cocher obligatoire d\u2019acceptation par l\u2019utilisateur.<\/li>\n<li>Le formulaire finis avec les contacts pour demander aide, par t\u00e9l\u00e9phone et email. Ces <strong>\u00e9l\u00e9ments donnent des garanties \u00e0 celui qui remplit le formulaire, c\u2019est qui est l\u2019une des pierres angulaires de l\u2019acquisition du client<\/strong>.<\/li>\n<\/ul>\n<p>Ce sont 3 exemples concrets de formulaires efficaces qu\u2019on a trouv\u00e9. <strong>Connaissez-vous d\u2019autres exemples pour nous inspirer ?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Apprenez_a_creer_des_formulaires_optimises_pour_obtenir_des_campagnes_demail_markeitng_efficaces_avec_votre_compte_gratuit_de_MDirector_Inscrivez-vous_maintenant_et_augmentez_les_ventes_de_votre_entreprise\"><\/span>Apprenez \u00e0 cr\u00e9er des formulaires optimis\u00e9s pour obtenir des campagnes d\u2019email markeitng efficaces avec votre compte gratuit de MDirector.\u00a0<a href=\"https:\/\/www.mdirector.com\/fr\/signup-email-marketing\/?origin=WEB_blog_FR_3_exemples_formulaires\" target=\"_blank\" rel=\"noopener\">Inscrivez-vous maintenant ! et augmentez les ventes de votre entreprise<\/a>.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019\u00e9l\u00e9ment cl\u00e9 de toute strat\u00e9gie visant \u00e0 acqu\u00e9rir des abonn\u00e9s est le formulaire : il est le facteur qui d\u00e9cidera si un utilisateur continue et il ex\u00e9cute l\u2019action que nous proposons ou s\u2019il abandonne. Pour [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1884],"tags":[],"class_list":["post-116881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 exemples de formulaires qui aident \u00e0 acqu\u00e9rir des abonn\u00e9s<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9l\u00e9ment cl\u00e9 de toute strat\u00e9gie visant \u00e0 acqu\u00e9rir des abonn\u00e9s est le formulaire : il est le facteur qui d\u00e9cidera si un utilisateur continue et il ex\u00e9cute\" \/>\n<meta name=\"robots\" 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