{"id":116913,"date":"2022-11-04T08:00:00","date_gmt":"2022-11-04T07:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2016\/09\/06\/15-statistiques-de-marketing-qui-feront-vos-strategies-numeriques-en-2016\/"},"modified":"2024-04-30T08:37:19","modified_gmt":"2024-04-30T06:37:19","slug":"statistiques-marketing-2016","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/fr\/blog\/statistiques-marketing-2016\/","title":{"rendered":"15 statistiques de marketing qui feront vos strat\u00e9gies num\u00e9riques en 2016"},"content":{"rendered":"
<\/div>

\"estad\u00edsticas<\/p>\n

Les donn\u00e9es sont essentielles pour la r\u00e9ussite d\u2019une campagne de marketing num\u00e9rique<\/strong>. Conna\u00eetre avec exactitude les statistiques de marketing le plus actualis\u00e9es en tous les secteurs vous donnera des avantages en la planification de vos strat\u00e9gies de marketing num\u00e9rique.<\/p>\n

Par exemple, des statistiques de marketing comme ceux de l\u2019image (qui fait partie de l’\u00e9tude de Smart Insights<\/strong> que publi\u00e9 en F\u00e9vrier 2016) sont fondamentaux pour d\u00e9cider quels sont les canaux dont il faut inverser en 2016.<\/p>\n

Comme on observe dans le tableau, les activit\u00e9s de marketing num\u00e9rique qui devrait avoir plus d\u2019impacte commerciale cette ann\u00e9e sont le marketing de contenu, selon le 22% des r\u00e9pondants, suivi par Big Data (17%), marketing automation (13%) et le marketing mobile (12%).<\/p>\n

Statistiques de marketing pour prendre les bonnes d\u00e9cisions<\/h2>\n

Les 15 statistiques suivantes de marketing vous permettent d\u2019adapter vos strat\u00e9gies num\u00e9riques pour atteindre un meilleur impact des activit\u00e9s que vous envisagez:<\/p>\n

1.- Une newsletter segment\u00e9e et envoy\u00e9e fr\u00e9quentement est la formule de marketing de contenu avec le plus grand impact pour atteindre les objectifs de marketing.<\/strong><\/p>\n

Source:<\/em> National Client Email Report<\/a> (2015)<\/p>\n

2.- Le 47,8% du commerce \u00e9lectronique en Chine est mobile. Taobao de Alibaba domine le march\u00e9 avec le 84,5% des ventes en ligne.<\/strong><\/p>\n

Source:<\/em> Econsultancy. State of Ecommerce in China Report (2015)<\/p>\n

3.- L\u2019achat programmatique de publicit\u00e9 num\u00e9riques repr\u00e9sentera un 21,3% de l\u2019investissement en publicit\u00e9 en ligne.<\/strong><\/p>\n

Source:<\/em> Estudio Zenith Vig\u00eda (2015)<\/p>\n

4.- Un tiers des entreprises sont en train d\u2019introduire un programme de Transformation Num\u00e9rique et un autre tiers l\u2019ont d\u00e9j\u00e0<\/strong>.<\/p>\n

Source:<\/em> Smart Insights<\/a> (2015)<\/p>\n

 <\/p>\n

\"B2B<\/p>\n

5.- Le 94% des responsables de marketing des entreprises B2B usent LinkedIn comme partie de leurs strat\u00e9gie de contenus. Autres plateformes populaires sont Twitter (87%), Facebook (84%), YouTube (74%) et Google+ (62%).<\/strong><\/p>\n

Source:<\/em> Brightcove<\/a> (2015)<\/p>\n

6.- Les pages web avec plus de 30 pages d\u2019atterrissage obtiennent 7 fois plus de leads que celles qu\u2019ont seulement 10 pages d\u2019atterrissage.<\/strong><\/p>\n

Source:<\/em> Wishpond<\/a> (2015)<\/p>\n

7.- Les banni\u00e8res classiques enregistrent un taux de clics (CTR) du 0,12%. Les banni\u00e8res mobiles ont un CTR du 0,14%.<\/strong><\/p>\n

Source:<\/em> Contently<\/a> (2015)<\/p>\n

8.- L\u2019email marketing convertit trois fois de plus que les r\u00e9seaux sociaux.<\/strong><\/p>\n

Source:<\/em> Mckinsey<\/a> (2014)<\/p>\n

9.- La base de donn\u00e9es est le facteur le plus important dans la planification de n\u2019importe quelle action de marketing direct, avec une importance de x6, face au suivant, l\u2019offre, avec une importance de x3.<\/strong><\/p>\n

Source:<\/em> Datacentric<\/a> (2015)<\/p>\n

10.- Le marketing de contenu a g\u00e9n\u00e9r\u00e9 en 2015 3 fois plus de leads que le marketing num\u00e9rique classique et il est 62% moins cher.<\/strong><\/p>\n

Source:<\/em> Hubspot<\/a> (2015)<\/p>\n

11.- Les ouvertures des emails en mobiles vont du 15 au 70% selon la cible, le produit et le type d\u2019email.<\/strong><\/p>\n

Source:<\/em> emailMonday<\/a> (2015)<\/p>\n

\"dispositivos<\/p>\n

12.- Seulement le 8% des entreprises ont un \u00e9quipe d\u2019email marketing malgr\u00e9 les donn\u00e9es d\u00e9montrent qu\u2019il est le canal num\u00e9rique avec le meilleur retour sur investissement.<\/strong><\/p>\n

Source:<\/em> Mark the marketer<\/a> (2014)<\/p>\n

13.- Vous avez 30 fois plus de chances d\u2019obtenir une r\u00e9ponse avec un Inmail de LinkedIn plut\u00f4t qu’avec un appel \u00e0 froid \u00e0 un contact B2B.<\/strong><\/p>\n

Source:<\/em> Salesforce<\/a> (2015)<\/p>\n

14.- Deux tiers des lecteurs admettent qu\u2019ils ont \u00e9t\u00e9 d\u00e9\u00e7u en voyant une vid\u00e9o ou un article parrain\u00e9 par une marque.<\/strong><\/p>\n

Source:<\/em> Wishpond <\/a>(2016)<\/p>\n

15.- Le 72% des utilisateurs choisissent l\u2019emailing comme canal de communication pr\u00e9f\u00e9r\u00e9 avec les entreprises. Le deuxi\u00e8me canal est l\u2019envoi par courrier postal, avec un 48% des utilisateurs.<\/strong><\/p>\n

Source:<\/em> Marketing Sherpa<\/a> (2015)<\/p>\n

Comme vous voyez les statistiques de marketing num\u00e9rique sont essentielles pour prendre des d\u00e9cisions appropri\u00e9es<\/strong>. Les donn\u00e9es changent chaque ann\u00e9e, donc il est indispensable de contr\u00f4ler r\u00e9guli\u00e8rement le comportement des utilisateurs dans les diff\u00e9rents canaux num\u00e9riques.<\/p>\n

Tout le marketing num\u00e9rique dans une seule plateforme<\/strong>. MDirector<\/strong> est le premier et le seul outil de communication Email Marketing et Marketing Automation<\/a>. Captez avec notre \u00e9diteur de pages d’atterrissage et communiquez avec tout le canaux: Email, Mobile, Display et Social Ads.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les donn\u00e9es sont essentielles pour la r\u00e9ussite d\u2019une campagne de marketing num\u00e9rique. Conna\u00eetre avec exactitude les statistiques de marketing le plus actualis\u00e9es en tous les secteurs vous donnera des avantages en la planification de vos […]<\/p>\n","protected":false},"author":2,"featured_media":138102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1896],"tags":[],"class_list":["post-116913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\n15 statistiques de marketing qui feront vos strat\u00e9gies num\u00e9riques en 2016<\/title>\n<meta name=\"description\" content=\"Les donn\u00e9es sont essentielles pour la r\u00e9ussite d\u2019une campagne de marketing num\u00e9rique. 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