{"id":118922,"date":"2014-09-16T00:00:00","date_gmt":"2014-09-15T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2014\/09\/16\/limportanza-dellemail-marketing-in-una-strategia-di-content-marketing\/"},"modified":"2022-04-19T13:52:36","modified_gmt":"2022-04-19T11:52:36","slug":"limportanza-dellemail-marketing-una-strategia-di-content-marketing","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/","title":{"rendered":"L\u2019importanza dell\u2019Email Marketing in una strategia di Content Marketing"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/4-3.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-2031 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/4-3.jpg\" alt=\" L\u2019importanza dell\u2019Email Marketing in una strategia di Content Marketing \" width=\"629\" height=\"487\" \/><\/p>\n<p>Il <strong>Content Marketing<\/strong> \u00e8 una delle strategie pi\u00f9 importanti ed efficaci per attrarre visitatori alla nostra pagina web, convertirli ed infine fidelizzarli. Consiste nel comprendere ci\u00f2 di cui i nostri clienti hanno bisogno ed offrirglielo, generalmente in forma gratuita, <strong>con l\u2019obiettivo di ottenere il famoso \u201cengagement\u201d con persone con le quali abbiamo un collegamento speciale. <\/strong>Possiamo offrire e pubblicare i contenuti attraverso diversi canali: il nostro sito web aziendale, il nostro blog, i nostri social network e, naturalmente, la nostra campagna di email marketing. Si possono identificare 7 ragioni per le quali l\u2019email marketing deve essere considerato un aspetto essenziale della strategia del content marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#1_Lemail_marketing_e_basato_sulla_fiducia\" >1. L\u2019email marketing \u00e8 basato sulla fiducia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#2_I_risultati_sono_immediati_e_quantificabili\" >2. I risultati sono immediati e quantificabili<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#3_Lemail_marketing_e_un_mezzo_virale\" >3. L\u2019email marketing \u00e8 un mezzo virale<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#4_Piattaforma_di_prova\" >4. Piattaforma di prova<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#5_Flessibilita_dei_formati_e_universalita\" >5. Flessibilit\u00e0 dei formati e universalit\u00e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#6_Segmentazione_del_pubblico_e_personalizzazione\" >6. Segmentazione del pubblico e personalizzazione<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/it\/blog\/limportanza-dellemail-marketing-una-strategia-di-content-marketing\/#7_Lemail_marketing_genera_un_ritorno_sugli_investimenti_ROI_alto\" >7. L\u2019email marketing genera un ritorno sugli investimenti (ROI) alto<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Lemail_marketing_e_basato_sulla_fiducia\"><\/span>1. L\u2019email marketing \u00e8 basato sulla fiducia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>L\u2019email marketing \u00e8 passato dall\u2019essere associato allo spam, all\u2019essere<strong> valutato positivamente dagli utenti per la rilevanza dei suoi contenuti.<\/strong> <strong>Ora \u00e8 il cliente a decidere se e quando ricevere i messaggi.<\/strong> La concorrenza \u00e8 tanto competitiva e i consumatori sono cos\u00ec bene informati che le aziende devono sforzarsi ogni giorno di pi\u00f9 per offrire loro dei contenuti di qualit\u00e0 e per differenziarsi dai concorrenti. E per ottenere ci\u00f2, niente di meglio di un canale diretto, personale, e grazie al quale abbiamo conquistato la fiducia dei nostri iscritti.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_I_risultati_sono_immediati_e_quantificabili\"><\/span>2. I risultati sono immediati e quantificabili<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grazie agli avanzati strumenti esistenti sul mercato, come MDirector, <strong>i risultati della nostra campagna si possono consultare nell\u2019immediato e sono quantificabili in maniera rapida e semplice. <\/strong>Le informazioni che i report\u00a0 offrono sono molto complete e utili per le aziende (percentuale di aperture, di conversioni, di cancellazioni, ore di punta etc.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Lemail_marketing_e_un_mezzo_virale\"><\/span>3. L\u2019email marketing \u00e8 un mezzo virale<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Grazie alle sue caratteristiche, <strong>l\u2019email marketing permette che il messaggio sia condiviso in modo rapido e semplice.<\/strong> Grazie ai link di condivisione nei social (Social Sharing Links) e la possibilit\u00e0 di inoltrare l\u2019email ad altri contatti, gli utenti raggiunti possono moltiplicarsi, facendo cos\u00ec ottenere nuovi iscritti.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Piattaforma_di_prova\"><\/span>4. Piattaforma di prova<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Qualunque piattaforma di posta elettronica ci permette di segmentare la lista di indirizzi email in varie sottoliste, cos\u00ec come creare test promozionali. In questo modo <strong>potremo sapere quale promozione \u00e8 pi\u00f9 efficace delle altre e quale delle email che abbiamo inviato ha ottenuto i migliori risultati rispetto agli obiettivi preposti.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Flessibilita_dei_formati_e_universalita\"><\/span>5. Flessibilit\u00e0 dei formati e universalit\u00e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Nell\u2019email marketing, a differenza che in altre tipologie di marketing, permettono di servirsi di tutte le forme utilizzate nella comunicazione. Per esempio: riviste online, notizie, offerte, sondaggi, inviti o iscrizioni. Inoltre, l\u2019email marketing permette di entrare in contatto in tempo reale con qualunque parte del mondo ad un costo molto basso.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Segmentazione_del_pubblico_e_personalizzazione\"><\/span>6. Segmentazione del pubblico e personalizzazione<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>La segmentazione dei dati secondo le opportune variabili ci aiuta a creare gruppi di clienti con diverse caratteristiche. Cos\u00ec potremo <strong>comunicare con ogni cliente in maniera personalizzata <\/strong>invece di inviare un unico messaggio a tutti i contatti.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Lemail_marketing_genera_un_ritorno_sugli_investimenti_ROI_alto\"><\/span>7. L\u2019email marketing genera un ritorno sugli investimenti (ROI) alto<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uno studio recente del \u201cDirect Marketing Association\u201d \u00e8 giunto alla conclusione che <strong>il marketing via posta elettronica genera un ritorno di 57,25 dollari per ogni dollaro investito.<\/strong>Questo dimostra che l\u2019email rimane uno dei migliori strumenti di marketing online per le aziende. Senza alcun dubbio l\u2019email marketing \u00e8 una parte fondamentale del content marketing. \u00c8 un mezzo semplice, efficace e, soprattutto, economico.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Content Marketing \u00e8 una delle strategie pi\u00f9 importanti ed efficaci per attrarre visitatori alla nostra pagina web, convertirli ed infine fidelizzarli. Consiste nel comprendere ci\u00f2 di cui i nostri clienti hanno bisogno ed offrirglielo, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":118923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1885],"tags":[1954],"class_list":["post-118922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-contentmarketingstrategia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019importanza dell\u2019Email Marketing in una strategia di Content Marketing<\/title>\n<meta name=\"description\" content=\"Il Content Marketing \u00e8 una delle strategie pi\u00f9 importanti ed efficaci per attrarre visitatori alla nostra 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