{"id":119464,"date":"2015-07-20T00:00:00","date_gmt":"2015-07-19T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/11\/23\/il-nuovo-whitepaper-di-mdirector-landing-page-efficaci-consigli-che-ti-porteranno-al-successo\/"},"modified":"2022-04-19T13:54:03","modified_gmt":"2022-04-19T11:54:03","slug":"whitepaper-landing-pages-efficaci","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/whitepaper-landing-pages-efficaci\/","title":{"rendered":"Il nuovo WhitePaper di MDirector \u201cLanding Page efficaci: consigli che ti porteranno al successo\u201d"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p style=\"text-align: justify;\"><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/whitepaper-landing-pages-efficaci.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-17650 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/whitepaper-landing-pages-efficaci.png\" alt=\"Whitepaper-Landing Pages efficaci\" width=\"1500\" height=\"750\" \/><\/p>\n<p style=\"text-align: justify;\">Molte aziende concentrano tutti i loro sforzi nell\u2019ottenere clic o impressioni e dimenticano il monitoraggio di strumenti grazie ai quali si ottengono conversioni: le Landing Pages.<\/p>\n<p style=\"text-align: justify;\">MDirector ha appena pubblicato la guida <em><a href=\"https:\/\/www.mdirector.com\/it\/risorse\/landing-page-efficaci-consigli-successo\/?origin=WEB_blog_IT_nuovo_wp_landing\" target=\"_blank\" rel=\"noopener\">&#8220;<strong>Landing Pages efficaci: suggerimenti che porteranno al successo<\/strong>&#8220;<\/a><\/em> per facilitare il lavoro di acquisizione di utenti attraverso Landing Pages efficaci e strumenti di email marketing, come le campagne pubblicitarie digitali.<\/p>\n<p style=\"text-align: justify;\">Grazie alla guida <strong>&#8220;Landing Pages efficaci: suggerimenti che porteranno al successo&#8221;<\/strong>, potrai trovare una breve spiegazione di ognuno degli <strong>8 fattori principali<\/strong> da prendere in considerazione nella creazione di una landing pages efficace:<\/p>\n<ol>\n<li style=\"text-align: justify;\">Un buon titolo<\/li>\n<li style=\"text-align: justify;\">Un call to action visibile e attrattiva<\/li>\n<li style=\"text-align: justify;\">Un modulo di registrazione semplice<\/li>\n<li style=\"text-align: justify;\">Un contenuto che indichi il percorso dell\u2019utente fino alla conversione<\/li>\n<li style=\"text-align: justify;\">Testi coerenti, brevi e che includano keywords<\/li>\n<li style=\"text-align: justify;\">Immagini<\/li>\n<li style=\"text-align: justify;\">Social Networks<\/li>\n<li style=\"text-align: justify;\">Una pagina e un email di ringraziamento che mantenga il contatto con il cliente<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-8431\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/pag-5-definitivo-it-01.png\" alt=\"landing pages efficaci\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/whitepaper-landing-pages-efficaci\/#Gli_argomenti_trattati_nella_guida_sono\" >Gli argomenti trattati nella guida sono<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/whitepaper-landing-pages-efficaci\/#Consigli_per_creare_Landing_Pages_efficaci\" >Consigli per creare Landing Pages efficaci<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Gli_argomenti_trattati_nella_guida_sono\"><\/span>Gli argomenti trattati nella guida sono:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>La Landing Page come strumento di chiusura di una campagna di email marketing\n<ol>\n<li>Il ciclo del email marketing<\/li>\n<li>Elementi di base di email marketing<\/li>\n<\/ol>\n<\/li>\n<li>Landing Page per la conversione di campagne di marketing digitale\n<ol>\n<li>Landing Page per Facebook Ads<\/li>\n<li>Landing Page per Twitter Ads<\/li>\n<li>Landing Page per Google Adwords<\/li>\n<\/ol>\n<\/li>\n<li>Come creare una Landing Page perfetta\n<ol>\n<li>Obiettivi di una Landing Page<\/li>\n<li>Otto fattori principali<\/li>\n<\/ol>\n<\/li>\n<li>Come ottimizzare le conversioni di una Landing Page\n<ol>\n<li>Tasso di ottimizzazione (SEO)<\/li>\n<li>Cinque errori da evitare<\/li>\n<li>Indicatori di performance per valutare le Landing Page<\/li>\n<li>Test di comparazione A \/ B<\/li>\n<\/ol>\n<\/li>\n<li>Piattaforma professionale per creare Landing Page: MDirector Landing Optimizer<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Consigli_per_creare_Landing_Pages_efficaci\"><\/span>Consigli per creare Landing Pages efficaci<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Questa guida fornisce una serie di suggerimenti volti a creare e ottimizzare Landing Page a cui indirizzare il traffico delle campagne digitali. Tra questi vi sono:<\/p>\n<ul>\n<li>L\u2019annuncio e la Landing Page devono essere coerenti e collegati tra di loro<\/li>\n<li>Il testo deve essere breve e conciso<\/li>\n<li>L&#8217;immagine deve essere rilevante<\/li>\n<li>La call to action (CTA) dovrebbe essere chiara e semplice<\/li>\n<li>Un design accattivante con contenuti chiari ed una paletta di colori complementari per mantenere l\u2019attenzione sulla pagina pi\u00f9 tempo possibile<\/li>\n<li>La Landing Page deve essere adattata all&#8217;utente e bisognerebbe concentrarsi sulle keywords pi\u00f9 rilevanti<\/li>\n<li>Effettuare il A\/B test per decidere il contenuto migliore.<\/li>\n<\/ul>\n<p>Scarica gratuitamente la guida <em><strong><a href=\"https:\/\/www.mdirector.com\/it\/risorse\/landing-page-efficaci-consigli-successo\/?origin=WEB_blog_IT_nuovo_wp_landing\" target=\"_blank\" rel=\"noopener\">&#8220;Landing Pages efficaci: suggerimenti che porteranno al successo&#8221;.<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molte aziende concentrano tutti i loro sforzi nell\u2019ottenere clic o impressioni e dimenticano il monitoraggio di strumenti grazie ai quali si ottengono conversioni: le Landing Pages. MDirector ha appena pubblicato la guida &#8220;Landing Pages efficaci: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1885],"tags":[],"class_list":["post-119464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Il nuovo WhitePaper di MDirector \u201cLanding Page efficaci: consigli che ti porteranno al successo\u201d<\/title>\n<meta name=\"description\" content=\"Molte aziende concentrano tutti i loro sforzi nell\u2019ottenere clic o impressioni e dimenticano il monitoraggio di strumenti grazie ai quali si 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