{"id":119517,"date":"2016-03-21T00:00:00","date_gmt":"2016-03-20T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2016\/05\/05\/state-of-email-marketing-report-2016\/"},"modified":"2022-04-19T13:54:40","modified_gmt":"2022-04-19T11:54:40","slug":"email-marketing-report-2016","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/email-marketing-report-2016\/","title":{"rendered":"State of Email Marketing report 2016"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/litmus.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-11696\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/litmus.jpg\" alt=\"Informe Litmus que identifica el email marketing en 2016\" \/><\/p>\n<p><strong>Qual \u00e8 lo stato delle strategie di email marketing nel 2016?\u00a0<\/strong>Litmus ha pubblicato un report dal titolo \u201c<a href=\"https:\/\/litmus.com\/lp\/2016-state-of-email-report\" target=\"_blank\" rel=\"noopener\">2016 State of Email Marketing Report<\/a>\u201d dove analizza tutte le principali tendenze del settore dell\u2019email marketing.<\/p>\n<p><strong>Il report tiene conto delle attivit\u00e0 svolte dagli utenti in tutte le piattaforme di gestione della posta elettronica, descrivendo cos\u00ec i trend di email marketing dell\u2019ultimo anno.<\/strong><\/p>\n<p>Litmus suddivide il suo report in 4 aree:<\/p>\n<ol>\n<li>Nuovi programmi di posta elettronica, applicazioni e sistemi operativi<\/li>\n<li>Aggiornamenti e variazioni dei client di posta elettronica<\/li>\n<li>Deliverability, sicurezza e spam<\/li>\n<li>Quote di mercato dei programmi di gestione della posta elettronica.<\/li>\n<\/ol>\n<p>Nell\u2019esatto periodo che va dal 1 Gennaio al 30 Dicembre 2015, <strong>Litmus ha effettuato un\u2019analisi su 3 miliardi di email aperte in tutto il mondo<\/strong>. I principali risultati sono stati:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/email-marketing-report-2016\/#1_Nuovi_dispositivi_app_e_sistemi_operativi\" >1. Nuovi dispositivi, app e sistemi operativi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/email-marketing-report-2016\/#2_Aggiornamenti_e_modifiche_nei_client_di_posta_elettronica\" >2. Aggiornamenti e modifiche nei client di posta elettronica<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/it\/blog\/email-marketing-report-2016\/#3_Deliverability_sicurezza_e_spam\" >3. Deliverability, sicurezza e spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/it\/blog\/email-marketing-report-2016\/#4_Quote_di_mercato_dei_software_client_nellemail_marketing_2016\" >4. Quote di mercato dei software client nell\u2019email marketing 2016<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Nuovi_dispositivi_app_e_sistemi_operativi\"><\/span>1. Nuovi dispositivi, app e sistemi operativi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11703\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/litmus-organizacion-emails.jpg\" alt=\"Informe Litmus 2016\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Riguardo le compatibilit\u00e0 dei software con posta elettronica, le novit\u00e0 pi\u00f9 importanti raccolte nel report di Litmus sono state:<\/p>\n<ul>\n<li><strong>Microsoft ha lanciato la sua applicazione \u201cOutlook mobile\u201d<\/strong> per iOS e Android, pensata per un target di professionisti affinch\u00e9 questi ultimi possano controllare le loro email anche dal proprio cellulare.<\/li>\n<li><strong>Apple ha messo in commercio \u201cl\u2019apple watch\u201c<\/strong>; un prodotto innovativo ma ancora non completamente efficiente. Infatti, presenta ancora problemi con il caricamento delle immagini, dei testi e l\u2019apertura dei link. L\u2019Apple watch \u00e8 uno strumento interessante, ma non ancora completamente integrato nel settore dell\u2019email marketing<\/li>\n<li><strong>Dopo l\u2019acquisto di AOL, Verizon ha rilasciato la sua applicazione web per la gestione degli account email, esclusivamente per i dispositivi mobili<\/strong>. L\u2019obiettivo dell\u2019azienda \u00e8 quello di risolvere il problema della coordinazione multi-account di posta elettronica. Verizon attualmente offre il suo servizio ai pi\u00f9 importanti distributori di email del mercato, permettendo l\u2019accesso contemporaneo su pi\u00f9 account.<\/li>\n<li><strong>Con il sistema operativo iOS 9<\/strong>, Apple ha dato la possibilit\u00e0 di aprire le email direttamente dal pop up (notifica), permettendo all\u2019utente di interagire velocemente con il messaggio ricevuto.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Aggiornamenti_e_modifiche_nei_client_di_posta_elettronica\"><\/span>2. Aggiornamenti e modifiche nei client di posta elettronica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11704\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/litmus-gmail-tab-promos.jpg\" alt=\"Tab Promos de Gmail\" \/><\/p>\n<p>Il 2015 ha portato un elevato numero di cambiamenti in gran parte dei client email. Tra le modifiche pi\u00f9 importanti, Litmus 2016 riporta:<\/p>\n<p>1.<strong> Yahoo!mail<\/strong> ha introdotto l\u2019utilizzo delle media query per migliorare l\u2019adattamento ai dispositivi mobili<\/p>\n<p>2. <strong>Gmail<\/strong> ha effettuato dei cambiamenti all\u2019interno delle schede promozionali riguardanti le email, rendendo quest\u2019ultime esclusivamente testuali. Inoltre ha implementato anche una nuova funzione di blocco degli utenti.<\/p>\n<p>3. <strong>Outlook.com<\/strong> \u00e8 stato integrato all\u2019interno di Office 365, il nuovo servizio di Microsoft che incorpora tutti i software della societ\u00e0.<\/p>\n<p>4. <strong>Dropbox<\/strong> ha programmato l\u2019eliminazione del suo servizio di posta.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Deliverability_sicurezza_e_spam\"><\/span>3. Deliverability, sicurezza e spam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dal report di Litmus \u00e8 emersa un\u2019importante affermazione: \u201c<strong>i click non influenzano la deliverability delle campagne di email marketing<\/strong>\u00a0&#8220;. Tuttavia \u00e8 importante continuare ad analizzare il tasso di click, poich\u00e9 la discesa di questo tasso pu\u00f2 indicare una riduzione nell\u2019apertura delle email.<\/p>\n<p>Altre informazioni su cui soffermarsi sono:<\/p>\n<ul>\n<li>Assicurarsi <strong>di inviare messaggi solo agli iscritti che desiderano riceverli<\/strong><\/li>\n<li>Cercare di <strong>riconquistare gli utenti inattivi<\/strong><\/li>\n<li><strong>Eliminare gli utenti inattivi da lungo tempo<\/strong> per evitare problemi di deliverability.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Quote_di_mercato_dei_software_client_nellemail_marketing_2016\"><\/span>4. Quote di mercato dei software client nell\u2019email marketing 2016<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11698\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/top-10-clientes-email.jpg\" alt=\"Top 10 de clientes de email en 2015\" \/><\/p>\n<p><strong>Oltre a segnalare la top list dei programmi con cui gli utenti consultano la loro posta elettronica<\/strong>, Litmus evidenzia nel suo report i seguenti dati relativi alla quota di mercato di ciascun sistema\/dispositivo\/client:<\/p>\n<ul>\n<li><strong>Il tasso di click su dispositivi mobili \u00e8 aumentato del 17%<\/strong> nel 2015, conseguendo la seguente suddivisione dei tassi di apertura per sistemi:\n<ul>\n<li>Dispositivi mobili: 55%<\/li>\n<li>Webmail: 26% (-13% rispetto al 2014)<\/li>\n<li>Desktop: 19%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Apertura per dispositivo:<\/strong>\n<ul>\n<li>Android aumento del +35% (10 % delle aperture totali)<\/li>\n<li>iPhone aumento dal +27% del 2014 al +33%<\/li>\n<li>iPad -5% rispetto all\u2019anno precedente (12% delle aperture totali)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li><strong>Per tutti i client Webmail c\u2019\u00e8 stata una diminuzione del tasso di apertura:<\/strong>\n<ul>\n<li>Gmail: &#8211; 8%<\/li>\n<li>Yahoo! Mail: -28%<\/li>\n<li>Outlook.com: -42%<\/li>\n<li>AOL Mail: 4%<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-11699\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/litmus-crecimiento.jpg\" alt=\"Cuota de mercado de emails\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Vuoi mettere in pratica i trend descritti nella relazione di Litmus \u201cEmail marketing 2016\u201d?<\/p>\n<p>Puoi iniziare immediatamente testando in modo gratuito e senza limiti di tempo la piattaforma <strong>MDirector<\/strong>, <a href=\"https:\/\/www.mdirector.com\/it\/signup-email-marketing\/?origin=WEB_blog_IT_email_marketing_litmus\" target=\"_blank\" rel=\"noopener\">con la quale avrai tutto il tuo marketing digitale in un unico strumento.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qual \u00e8 lo stato delle strategie di email marketing nel 2016?\u00a0Litmus ha pubblicato un report dal titolo \u201c2016 State of Email Marketing Report\u201d dove analizza tutte le principali tendenze del settore dell\u2019email marketing. Il report [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22276,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1885,1926],"tags":[],"class_list":["post-119517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-marketing-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>State of Email Marketing report 2016<\/title>\n<meta name=\"description\" content=\"Qual \u00e8 lo stato delle strategie di email marketing nel 2016?\u00a0Litmus ha pubblicato un report dal titolo \u201c2016 State of Email Marketing Report\u201d dove\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link 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