{"id":119657,"date":"2015-04-17T00:00:00","date_gmt":"2015-04-16T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/08\/18\/utilizzi-rich-sms-nella-tua-strategia-multicanale\/"},"modified":"2022-04-19T13:55:11","modified_gmt":"2022-04-19T11:55:11","slug":"utilizzi-rich-sms-strategia-multicanale","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/utilizzi-rich-sms-strategia-multicanale\/","title":{"rendered":"Utilizzi rich sms nella tua strategia multicanale?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/imagine-blog-18-08-italia.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-6551\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/imagine-blog-18-08-italia.png\" alt=\"rich sms MDirector\" width=\"630\" height=\"251\" \/><\/p>\n<p>Come pu\u00f2 essere che al giorno d&#8217;oggi, con un utilizzo di massa degli smartphone, molte strategie digitali si stiano dimenticando del sms, uno dei canali che per anni \u00e8 stato considerato il re della comunicazione e del marketing mobile?<\/p>\n<p>Il motivo di questo paradosso, oltre all\u2019arrivo dei canali di messaggeria istantanea, si pu\u00f2 implicare alla poca conoscenza reale del mezzo. Perch\u00e8 al di l\u00e0 d&#8217;inviare un breve messaggio con l\u2019sms arricchito o rich sms si possono fare moltissime altre cose.<\/p>\n<p>\u00c8 sempre pi\u00f9 evidente <strong>il potenziale della multicanalit\u00e0 che apporta l\u2019interrelazione di<\/strong>\u00a0<a href=\"https:\/\/www.mdirector.com\/it\/email-marketing\/\"><strong>email marketing<\/strong><\/a><strong>,<\/strong>\u00a0<a href=\"https:\/\/www.mdirector.com\/it\/feature\/sms-mail-con-link-massivi\/\"><strong>rich\u00a0sms<\/strong><\/a>\u00a0<strong>e<\/strong>\u00a0<strong><a href=\"https:\/\/www.mdirector.com\/pt\/landing\/\">landing pages<\/a><\/strong>, tre strumenti che solo poche piattaforme, tra le quali, <strong><a href=\"https:\/\/www.mdirector.com\/it\/\">MDirector<\/a><\/strong>, offrono in maniera integrata per aiutarti a raggiungere i tuoi obiettivi, che sia fidelizzare i tuoi clienti, aumentare le vendite o incrementare la notoriet\u00e0 della marca.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/utilizzi-rich-sms-strategia-multicanale\/#I_benefici_dei_rich_sms\" >I benefici dei rich sms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/utilizzi-rich-sms-strategia-multicanale\/#Approfitta_del_potenziale_della_multicanalita\" >Approfitta del potenziale della multicanalit\u00e0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"I_benefici_dei_rich_sms\"><\/span><strong>I benefici dei rich sms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>I<\/strong>\u00a0<strong><a href=\"https:\/\/www.mdirector.com\/it\/feature\/sms-mail-con-link-massivi\/\">rich sms sono l\u2019evoluzione degli sms tradizionali<\/a>, <\/strong><strong>ed hanno i seguenti vantaggi:<\/strong><\/p>\n<ol>\n<li><strong>Permettono l&#8217;inserimento di URL corti personalizzati,<\/strong> attraverso i quali\u00a0\u00e8 possibile seguire una traccia<strong>.<\/strong><\/li>\n<li>Offrono la possibilit\u00e0 di <strong>fornire all&#8217;utente\u00a0pi\u00f9 informazioni attraverso landing pages<\/strong> adattate all\u2019ambiente mobile.<\/li>\n<li>In questo modo, si possono utilizzare per registrare iscrizioni a newsletters, richieste di preventivi o download di documenti (e moltre altre azioni).<\/li>\n<li>Si possono <strong>includere emojis <\/strong>o emoticons per ottenere l\u2019attenzione degli utenti.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Approfitta_del_potenziale_della_multicanalita\"><\/span><strong>Approfitta del potenziale della multicanalit\u00e0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Immagina d\u2019inviare un messaggio di posta elettronica ad un cliente presente nella tua base dati. Se un cliente non apre questa email o, una volta aperta, non preme sul collegamento inserito nel messaggio, adesso hai l&#8217;opportunit\u00e0 d&#8217;inviargli un sms automatico personalizzato.<\/p>\n<p>Inoltre, considerando che si tratta di un rich sms, puoi collegarlo ad una landing page nella quale gli offri pi\u00f9 informazioni e, in aggiunta, apportargli benefici extra solo per lui in modo semplice e d&#8217;impatto.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6552\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/immagine-2-blog-18-08-italia.png\" alt=\"rich sms MDirector\" width=\"605\" height=\"391\" \/><\/p>\n<p><strong>Le possibilit\u00e0 d\u2019incrementare le conversioni degli utenti con questo processo multicanale sono enormi.<\/strong><\/p>\n<p>Tutto ci\u00f2 \u00e8 possibile grazie all\u2019utilizzo di piattaforme come <strong><a href=\"https:\/\/www.mdirector.com\/it\/\">MDirector<\/a>:\u00a0<\/strong>potrai conoscere le persone che ricevono i tuoi messaggi, li leggono, premono sul pulsante del collegamento o scaricano i contenuti offerti, tanto nelle tue email quanto negli sms e landing pages. Tutto questo in tempo reale.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Come pu\u00f2 essere che al giorno d&#8217;oggi, con un utilizzo di massa degli smartphone, molte strategie digitali si stiano dimenticando del sms, uno dei canali che per anni \u00e8 stato considerato il re della comunicazione [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15820,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1893],"tags":[],"class_list":["post-119657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mdirector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Utilizzi rich sms nella tua strategia multicanale?<\/title>\n<meta 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