{"id":121159,"date":"2017-05-07T00:00:00","date_gmt":"2017-05-06T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2018\/08\/27\/cose-google-tag-manager\/"},"modified":"2022-04-19T14:00:16","modified_gmt":"2022-04-19T12:00:16","slug":"cose-google-tag-manager","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/","title":{"rendered":"Cos\u2019\u00e8 Google Tag Manager?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/google-tag-manager-796x398-2.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-74165 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/google-tag-manager-796x398-2.png\" alt=\"\" width=\"700\" height=\"273\" \/><\/p>\n<p>Google Tag Manager \u00e8 un gestore di tag che mediante diversi strumenti permette di aggiornare in maniera rapida e facile i tag e i codici che contiene un sito. Puoi aggiungere e aggiornare etichette personalizzate di terzi o altri strumenti di Google come <strong>AdWords, Analytics<\/strong> e altri direttamente dalla piattaforma di Tag Manager al posto di farlo dai diversi siti. Google Tag Manager facilita la gestione dei tag, effettua il tracciamento delle campagne e riduce il numero di errori evitando di ricorrere a degli sviluppatori.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Cose_un_tag\" >Cos\u2019\u00e8 un tag?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Perche_e_importante_utilizzare_Google_Tag_Manager\" >Perch\u00e9 \u00e8 importante utilizzare Google Tag Manager?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Non_dipendi_dai_programmatori\" >Non dipendi dai programmatori<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Maggiori_possibilita_di_seguire_le_campagne\" >Maggiori possibilit\u00e0 di seguire le campagne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Ottimizzazione_del_codice\" >Ottimizzazione del codice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Rendimento\" >Rendimento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Controllo_dei_tag_di_tracciamento\" >Controllo dei tag di tracciamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Indipendenza_e_autonomia\" >Indipendenza e autonomia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Controllo_delle_versioni\" >Controllo delle versioni<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Integrazione_con_i_prodotti_Google\" >Integrazione con i prodotti Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-google-tag-manager\/#Conclusione_e_totalmente_gratuito\" >Conclusione \u00e8 totalmente gratuito<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cose_un_tag\"><\/span>Cos\u2019\u00e8 un tag?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Un tag o etichetta \u00e8 un frammento di codice Java Script attraverso il quale si inviano informazioni per effettuare un\u2019azione personalizzata all\u2019interno di un sito. Per esempio, implementare una chat, un form, una migrazione di informazioni o la misurazione delle campagne. Con Tag Manager il mantenimento di questi frammenti di codici non deve pi\u00f9 essere effettuato direttamente dalla cartella di codice della fonte.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Perche_e_importante_utilizzare_Google_Tag_Manager\"><\/span>Perch\u00e9 \u00e8 importante utilizzare Google Tag Manager?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Non_dipendi_dai_programmatori\"><\/span>Non dipendi dai programmatori<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Questo \u00e8 il principale vantaggio dell\u2019utilizzo di Google Tag Manager perch\u00e9 ti permette di editare etichette delle campagne o di qualsiasi tracciamento senza avere conoscenze di programmazione. Dal pannello di controllo possiamo amministrare, creare e modificare tutte le etichette delle nostre pagine web affinch\u00e9 lo strumento lo faccia in maniera facile, rapida e come indichiamo.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Maggiori_possibilita_di_seguire_le_campagne\"><\/span>Maggiori possibilit\u00e0 di seguire le campagne<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c8 legato al punto anteriore. Se vuoi utilizzare un codice per una campagna non devi dipendere da uno sviluppatore o programmatore per inserirlo. Grazie a questo strumento potrai gestire pi\u00f9 campagne e provare pi\u00f9 strumenti.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Ottimizzazione_del_codice\"><\/span>Ottimizzazione del codice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Dato che l\u2019unico codice inserito sul sito sar\u00e0 quello di Gootle Tag Manager si risparmia spazio e tempo di caricamento. Inoltre Tag Manager ottimizza gli altri strumenti aggregati dal suo pannello gestendo le etichette e lo storico delle versioni.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-74160 size-full aligncenter\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/codigo-optimizado-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Rendimento\"><\/span>Rendimento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Grazie all\u2019ottimizzazione del codice migliorer\u00e0 il funzionamento del sito dato che si ridurr\u00e0 il tempo di download e si visualizzer\u00e0 il contenuto in maniera pi\u00f9 efficiente. Come per esempio gli strumenti come chat, form, tracciamenti e strumenti di Google come Analytics, Adwords e altri.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Controllo_dei_tag_di_tracciamento\"><\/span>Controllo dei tag di tracciamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con Google Tag Manager possiamo controllare tutti i tag di tracciamento contenuti nel nostro sito. Ossia possiamo selezionare cosa vogliamo tracciare e cosa no. Per esempio se abbiamo un ecommerce pu\u00f2 interessarci fare un tracciamento delle visite della home page, del carrello e di quali prodotti vengono pi\u00f9 visitati.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Indipendenza_e_autonomia\"><\/span>Indipendenza e autonomia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c8 uno strumento che ti aiuta a non dipendere dai programmatori per ottimizzare codici e assicura risultati sin dal primo istante. Inoltre Tag Manager \u00e8 una Artificial Intelligence (Intelligenza Artificiale) o AI, che realizza funzioni in maniera automatica.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-74155 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/codigo-html-colores-1.jpg\" alt=\"\" width=\"900\" height=\"600\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Controllo_delle_versioni\"><\/span>Controllo delle versioni<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Con Tag Manager hai un controllo storico totale delle versioni realizzate nell\u2019applicazione quindi se commetti un errore puoi tornare alla versione precedente senza necessitare di ulteriori attivit\u00e0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Integrazione_con_i_prodotti_Google\"><\/span>Integrazione con i prodotti Google<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u00c8 molto semplice collegare e configurare i tag dei prodotti di Google come Analytics, Adwords e altri. Questi strumenti ti aiuteranno a misurare l\u2019interazione e il rendimento del tuo sito ottimizzando i contenuti e migliorando la qualit\u00e0 delle informazioni. Con Google Tag Manager si pu\u00f2 migliorare l\u2019amministrazione di questi strumenti e ottenere migliori risultati.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Conclusione_e_totalmente_gratuito\"><\/span>Conclusione: \u00e8 totalmente gratuito<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Infine, il maggior vantaggio \u00e8 che si tratta di uno strumento totalmente gratuito e ci offre un\u2019ampia gamma di possibilit\u00e0 per implementare il codice sorgente. Ci offre molti elementi adattabili esterni ai prodotti di Google e applicazioni terze che miglioreranno il rendimento della nostra pagina.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Tag Manager \u00e8 un gestore di tag che mediante diversi strumenti permette di aggiornare in maniera rapida e facile i tag e i codici che contiene un sito. Puoi aggiungere e aggiornare etichette personalizzate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":39988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1926],"tags":[],"class_list":["post-121159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digitale"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cos\u2019\u00e8 Google Tag Manager?<\/title>\n<meta name=\"description\" content=\"Google Tag Manager \u00e8 un gestore di tag che mediante diversi strumenti permette di aggiornare in maniera rapida e facile i tag e i codici che contiene un\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link 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