{"id":152040,"date":"2023-12-21T09:25:41","date_gmt":"2023-12-21T08:25:41","guid":{"rendered":"https:\/\/www.mdirector.com\/?p=152040"},"modified":"2024-03-12T12:06:36","modified_gmt":"2024-03-12T11:06:36","slug":"nuovi-requisiti-per-linvio-di-email-a-google-e-yahoo-in-vigore-nel-2024","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/nuovi-requisiti-per-linvio-di-email-a-google-e-yahoo-in-vigore-nel-2024\/","title":{"rendered":"Nuovi requisiti per l&#8217;invio di email a Google e Yahoo in vigore nel 2024"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"alignnone wp-image-152018 size-full\" title=\"requisitos nuevos para env\u00edo de correos electr\u00f3nicos\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024.jpg\" alt=\"nuevos requisitos para enviar correos electr\u00f3nicos\" width=\"5616\" height=\"3744\" srcset=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024.jpg 5616w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024-300x200.jpg 300w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024-1024x683.jpg 1024w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024-768x512.jpg 768w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024-1536x1024.jpg 1536w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/12\/requisitos-nuevos-envio-de-correos-google-y-yahoo-2024-2048x1365.jpg 2048w\" sizes=\"(max-width: 5616px) 100vw, 5616px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Google e Yahoo hanno annunciato questi nuovi requisiti proponendo un approccio di sicurezza per combattere le truffe su Internet, lo spam e ridurre il tasso di spam. Queste misure stanno causando molta preoccupazione tra i mittenti di posta elettronica, ma per la tua tranquillit\u00e0 ti spieghiamo cosa dovresti fare.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I requisiti essenziali sono tre:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Avere <strong>configurato l&#8217;autenticazione appropriata (<\/strong><\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/spf-dkim-e-dmarc-come-influenzano-la-sicurezza-dei-tuoi-invii\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"><strong>SPF, DKIM e DMARC)<\/strong>.<\/span><\/a><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Avere il <strong>collegamento di annullamento dell&#8217;iscrizione<\/strong> con un clic richiesto nelle intestazioni di tutte le e-mail di massa.<\/span><\/li>\n<li aria-level=\"1\">Mantieni il <strong>tasso di reclami di spam al di sotto dello 0,3%.<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Va notato che questi requisiti valgono per i mittenti che inviano 5.000 o pi\u00f9 messaggi di posta elettronica a Gmail o Yahoo al giorno, sebbene sia pi\u00f9 che raccomandato anche per coloro che inviano meno di tale importo per garantire una buona consegna.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/nuovi-requisiti-per-linvio-di-email-a-google-e-yahoo-in-vigore-nel-2024\/#Avere_unautenticazione_corretta_SPF_DKIM_e_DMARC\" >Avere un&#8217;autenticazione corretta (SPF, DKIM e DMARC)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/nuovi-requisiti-per-linvio-di-email-a-google-e-yahoo-in-vigore-nel-2024\/#Tasso_di_reclami_di_spam\" >Tasso di reclami di spam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/it\/blog\/nuovi-requisiti-per-linvio-di-email-a-google-e-yahoo-in-vigore-nel-2024\/#Collegamenti_e_intestazioni_per_annullare_liscrizione_con_un_clic\" >Collegamenti e intestazioni per annullare l&#8217;iscrizione con un clic<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Avere_unautenticazione_corretta_SPF_DKIM_e_DMARC\"><\/span><b>Avere un&#8217;autenticazione corretta (SPF, DKIM e DMARC)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00c8 molto importante avere configurati sui domini o sottodomini dei mittenti delle campagne SPF (Sender Policy Framework), DKIM (Domain Key Identified Mail), che erano gi\u00e0 richiesti, e DMARC (autenticazione, reporting e conformit\u00e0 dei messaggi basati), che da facoltativo diventa obbligatorio.<\/span><a href=\"https:\/\/mdirector.zendesk.com\/hc\/it\/articles\/360002133939-Configurazione-mittente-personalizzato\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">Scopri ulteriori informazioni qui.<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tasso_di_reclami_di_spam\"><\/span><b>Tasso di reclami di spam<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Per garantire che le tue email vengano consegnate come previsto, dovresti mantenere il tasso di spam al di sotto dello 0,1% ed evitare che raggiunga lo 0,3% o superiore. Se inizi a ricevere 3 reclami ogni 1.000 email inviate, sei gi\u00e0 in un territorio pericoloso.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Collegamenti_e_intestazioni_per_annullare_liscrizione_con_un_clic\"><\/span><b>Collegamenti e intestazioni per annullare l&#8217;iscrizione con un clic<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nell&#8217;e-mail deve essere presente un collegamento visibile che consenta agli utenti di annullare l&#8217;iscrizione per evitare che l&#8217;e-mail venga contrassegnata come spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ricordati di continuare a mantenere il link per annullare l&#8217;iscrizione nel corpo dell&#8217;e-mail, poich\u00e9 gli utenti sono gi\u00e0 abituati a cercarlo e se non riescono a trovarlo, potrebbero segnalare la tua e-mail come spam.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per ottenere informazioni direttamente da Yahoo,<\/span><a href=\"https:\/\/blog.postmaster.yahooinc.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">vai qui<\/span><\/a> <span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Per informazioni da Google,<\/span><a href=\"https:\/\/support.google.com\/a\/answer\/14229414\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">leggi qui.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google e Yahoo hanno annunciato questi nuovi requisiti proponendo un approccio di sicurezza per combattere le truffe su Internet, lo spam e ridurre il tasso di spam. Queste misure stanno causando molta preoccupazione tra i [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":162241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1893],"tags":[],"class_list":["post-152040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mdirector"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuovi requisiti per l&#039;invio di e-mail<\/title>\n<meta name=\"description\" content=\"Scopri i nuovi requisiti per l&#039;invio di e-mail annunciati da Google e Yahoo. 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