{"id":162731,"date":"2024-06-11T07:09:40","date_gmt":"2024-06-11T05:09:40","guid":{"rendered":"https:\/\/www.mdirector.com\/?p=162731"},"modified":"2024-06-11T13:17:33","modified_gmt":"2024-06-11T11:17:33","slug":"cose-il-ctor-e-come-si-calcola","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/","title":{"rendered":"Cos&#8217;\u00e8 il CTOR e come si calcola?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-1024x663.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-162717 size-large\" title=\"ctor\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-1024x663.jpg\" alt=\"ctor\" width=\"1024\" height=\"663\" srcset=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-1024x663.jpg 1024w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-300x194.jpg 300w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-768x497.jpg 768w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-1536x994.jpg 1536w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-header-2048x1325.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Nel mondo dell&#8217;<\/span><b>email marketing<\/b><span style=\"font-weight: 400;\">, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi campagna. Una di queste \u00e8 il <\/span><b>CTOR<\/b><span style=\"font-weight: 400;\"> (Click-To-Open Rate), che offre una visione chiara e <\/span><b>diretta sull&#8217;efficacia dei messaggi <\/b><span style=\"font-weight: 400;\">delle nostre email. Questi dati permettono agli specialisti di ottimizzare e migliorare continuamente le strategie. Per questo motivo, di seguito approfondiremo questo concetto, come si calcola e perch\u00e9 \u00e8 cos\u00ec importante.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDICE DEI CONTENUTI <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#Cose_il_CTOR_nellemail_marketing\" >Cos&#8217;\u00e8 il CTOR nell&#8217;email marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#%C2%BFComo_se_calcola_il_CTOR\" >\u00bfC\u00f3mo se calcola il CTOR?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#Esempio_pratico\" >Esempio pratico<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#Perche_e_importante_calcolare_il_CTOR\" >Perch\u00e9 \u00e8 importante calcolare il CTOR?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Cose_il_CTOR_nellemail_marketing\"><\/span><b>Cos&#8217;\u00e8 il CTOR nell&#8217;email marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il <\/span><b>CTOR<\/b><span style=\"font-weight: 400;\">, o Click-To-Open Rate, \u00e8 una metrica che <\/span><b>misura la proporzione di clic unici<\/b><span style=\"font-weight: 400;\"> in un&#8217;email rispetto al <\/span><b>numero di aperture uniche<\/b><span style=\"font-weight: 400;\">. A differenza del <\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/come-aumentare-il-tasso-di-apertura-nelle-mail-marketing\/\"><b>tasso di apertura<\/b><\/a><span style=\"font-weight: 400;\">, noto anche come <a href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctr-a-cosa-serve-e-perche-e-importante-per-le-tue-campagne-di-marketing\/\"><strong>CTR<\/strong><\/a>, che indica solo il numero di iscritti che hanno aperto l&#8217;email, questo KPI mostra quanti di quei destinatari hanno trovato <\/span><b>il contenuto interessante<\/b><span style=\"font-weight: 400;\"> e hanno mostrato interesse a interagire con esso. Cos\u00ec, questa metrica fornisce informazioni preziose sull&#8217;<\/span><b>efficacia del design e del messaggio.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mentre il tasso di apertura pu\u00f2 essere influenzato dall&#8217;<\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/5-esempi-di-subject-che-generano-aperture\/\"><b>oggetto dell&#8217;email<\/b><\/a><span style=\"font-weight: 400;\"> e dalla reputazione del mittente, questa metrica di clic per apertura si concentra esclusivamente sull&#8217;impatto del contenuto. Ad esempio, una campagna di email marketing pu\u00f2 avere un alto tasso di apertura, ma <\/span><b>un CTOR basso<\/b><span style=\"font-weight: 400;\">, e questo si traduce nel fatto che il messaggio non riesce a coinvolgere l&#8217;utente. Al contrario, <\/span><b>un CTOR alto<\/b><span style=\"font-weight: 400;\"> indica che l&#8217;email \u00e8 <\/span><b>rilevante e attraente<\/b><span style=\"font-weight: 400;\">, generando un maggiore impegno da parte degli iscritti. Per poter verificare l&#8217;impatto dei tuoi messaggi, nella piattaforma di MDirector potrai vedere riflesso il percentuale di CTOR.<\/span><\/p>\n<div id=\"attachment_162707\" style=\"width: 1280px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-162707\" class=\"wp-image-162707 size-full\" title=\"La plataforma MDirector muestra los datos de CTOR \" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-1.png\" alt=\"La plataforma MDirector muestra los datos de CTOR \" width=\"1270\" height=\"593\" srcset=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-1.png 1270w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-1-300x140.png 300w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-1-1024x478.png 1024w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-1-768x359.png 768w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><p id=\"caption-attachment-162707\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">CTOR calcolato dalla piattaforma MDirector<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%C2%BFComo_se_calcola_il_CTOR\"><\/span><b>\u00bfC\u00f3mo se calcola il CTOR?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Calcolare questa metrica<\/b><span style=\"font-weight: 400;\"> \u00e8 un processo semplice che pu\u00f2 essere eseguito in pochi passaggi. Di seguito ti mostriamo come puoi farlo tu stesso con un <\/span><b>esempio pratico:<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Somma il totale dei clic unici ricevuti dalla email.<\/b><span style=\"font-weight: 400;\"> Questo \u00e8 il numero di destinatari che hanno fatto clic su uno o pi\u00f9 link all&#8217;interno del messaggio, conteggiato solo una volta per destinatario, indipendentemente da quanti link abbia cliccato.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Somma il totale delle aperture uniche ricevute dalla email.<\/b><span style=\"font-weight: 400;\"> Questo \u00e8 il numero di destinatari che hanno aperto l&#8217;email, conteggiato solo una volta per destinatario, indipendentemente da quante volte l&#8217;hanno aperta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dividi il totale dei clic unici per il totale delle aperture uniche.<\/b><span style=\"font-weight: 400;\"> Questo passaggio ti dar\u00e0 un valore decimale che rappresenta la proporzione di clic rispetto alle aperture.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Moltiplica il risultato per 100 per ottenere la percentuale.<\/b><span style=\"font-weight: 400;\"> Questo ultimo passaggio converte la proporzione in percentuale, che \u00e8 il formato standard per riportare il <strong>CTOR<\/strong>.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Esempio_pratico\"><\/span><b>Esempio pratico<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Supponendo che una campagna di <\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/che-cose-lemail-marketing-vantaggi-e-passaggi-per-iniziare-una-campagna\/\"><b>email marketing<\/b><\/a><span style=\"font-weight: 400;\"> abbia 1.000 destinatari. Di questi, 200 hanno aperto l&#8217;email (aperture uniche) e, di questi 200, 50 hanno cliccato su uno dei link (clic unici):<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Totale clic unici: 50<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Totale aperture uniche: 200<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proporzione di clic ad aperture: 50\/200 = 0,25<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTOR in percentuale: 0,25 x 100 =<\/span><b> 25%<\/b><\/li>\n<\/ol>\n<div id=\"attachment_162712\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" aria-describedby=\"caption-attachment-162712\" class=\"wp-image-162712 size-full\" title=\"F\u00f3rmula para calcular el CTOR en email marketing\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-2.jpg\" alt=\"F\u00f3rmula para calcular el CTOR en email marketing\" width=\"1024\" height=\"508\" srcset=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-2.jpg 1024w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-2-300x149.jpg 300w, https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/ctor-2-768x381.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><p id=\"caption-attachment-162712\" class=\"wp-caption-text\"><span style=\"font-weight: 400;\">Formula per calcolare il CTOR.<\/span><\/p><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Perche_e_importante_calcolare_il_CTOR\"><\/span><b>Perch\u00e9 \u00e8 importante calcolare il CTOR?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Questa metrica \u00e8 cruciale nelle<\/span><b> campagne di email marketing<\/b><span style=\"font-weight: 400;\"> per diversi motivi. Di seguito, vedremo alcune delle principali ragioni per cui \u00e8 importante calcolarla e monitorarla:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Misura l&#8217;efficacia del contenuto dell&#8217;email.<\/b><span style=\"font-weight: 400;\"> Fornisce una misura diretta per valutare se il contenuto e il design dell&#8217;email sono <\/span><b>attraenti e rilevanti<\/b><span style=\"font-weight: 400;\"> per gli utenti. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aiuta a comprendere l&#8217;interesse e la rilevanza del messaggio per il destinatario. Un risultato elevato indica che l&#8217;email \u00e8 i<\/span><b>nteressante <\/b><span style=\"font-weight: 400;\">per i destinatari.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Permette di ottimizzare il design e il contenuto per invii futuri.<\/b><span style=\"font-weight: 400;\"> Questa misura serve anche per <\/span><b>regolare e migliorare la qualit\u00e0<\/b><span style=\"font-weight: 400;\"> delle nostre campagne di email marketing per aumentare l&#8217;interazione con i nostri iscritti. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Identifica quale tipo di contenuto genera maggior coinvolgimento.<\/b><span style=\"font-weight: 400;\"> Il CTOR, inoltre, ci aiuta a <\/span><b>identificare quegli argomenti<\/b><span style=\"font-weight: 400;\"> o elementi che risultano pi\u00f9 interessanti per i destinatari. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agevola la segmentazione dell&#8217;audience basata sull&#8217;interazione. Grazie ai risultati forniti da questa misura, possiamo segmentare il nostro pubblico e <\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/vantaggi-dellinvio-di-e-mail-con-un-mittente-personalizzato\/\"><b>personalizzare i messaggi e gli oggetti<\/b><\/a><span style=\"font-weight: 400;\"> per diversi gruppi in base al loro <\/span><b>livello di coinvolgimento<\/b><span style=\"font-weight: 400;\"> con il nostro marchio.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Complementa altri <\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/i-kpi-delle-mail-marketing-che-non-dovresti-mai-smettere-di-misurare-nelle-tue-campagne\/\"><b>indicatori di performance<\/b><\/a><span style=\"font-weight: 400;\">, come il tasso di apertura e il tasso di clic, per una visione pi\u00f9 completa. Questa metrica unita ad altri valori fornisce una <\/span><b>visione completa delle performance<\/b><span style=\"font-weight: 400;\"> delle nostre campagne di email marketing. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aiuta a migliorare la strategia di marketing via email. Le informazioni fornite dal CTOR contribuiscono a <\/span><b>massimizzare l&#8217;impatto<\/b><span style=\"font-weight: 400;\"> e ad ottimizzare le nostre campagne.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In definitiva, il <\/span><b>CTOR<\/b><span style=\"font-weight: 400;\"> \u00e8 uno strumento indispensabile nell&#8217;email marketing poich\u00e9 fornisce <\/span><b>preziosi insights<\/b><span style=\"font-weight: 400;\"> sull&#8217;<\/span><b>efficacia del contenuto<\/b><span style=\"font-weight: 400;\"> che inviamo nelle nostre email. A differenza di altre metriche, come <\/span><a href=\"https:\/\/www.mdirector.com\/it\/blog\/scopri-come-migliorare-lopen-rate-con-il-double-opt-in\/\"><b>il tasso di apertura<\/b><\/a><span style=\"font-weight: 400;\"> o <\/span><b>il tasso di clic<\/b><span style=\"font-weight: 400;\">, i dati ottenuti si concentrano sul livello di interazione che gli utenti hanno avuto con il messaggio. Queste informazioni consentono agli specialisti <\/span><b>di ottimizzare le loro strategie <\/b><span style=\"font-weight: 400;\">e migliorare l&#8217;engagement dell&#8217;audience grazie al successo di campagne pi\u00f9 efficaci e rilevanti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nel mondo dell&#8217;email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi campagna. Una di queste \u00e8 il CTOR (Click-To-Open Rate), che offre una visione chiara e diretta [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":162725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1885],"tags":[],"class_list":["post-162731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cos&#039;\u00e8 il CTOR e come si calcola?<\/title>\n<meta name=\"description\" content=\"Nel mondo dell&#039;email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi\" \/>\n<meta name=\"robots\" content=\"index, follow\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cos&#039;\u00e8 il CTOR e come si calcola?\" \/>\n<meta property=\"og:description\" content=\"Nel mondo dell&#039;email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\" \/>\n<meta property=\"og:site_name\" content=\"MDirector\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MDirector.es\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-11T05:09:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-11T11:17:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"2200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"NewsMDirector\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@emailMDirector\" \/>\n<meta name=\"twitter:site\" content=\"@emailMDirector\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"NewsMDirector\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\"},\"author\":{\"name\":\"NewsMDirector\",\"@id\":\"https:\/\/www.mdirector.com\/it\/#\/schema\/person\/d91d62ca88afe0ab43d79d7fadc367b5\"},\"headline\":\"Cos&#8217;\u00e8 il CTOR e come si calcola?\",\"datePublished\":\"2024-06-11T05:09:40+00:00\",\"dateModified\":\"2024-06-11T11:17:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\"},\"wordCount\":787,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\",\"url\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\",\"name\":\"Cos'\u00e8 il CTOR e come si calcola?\",\"isPartOf\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg\",\"datePublished\":\"2024-06-11T05:09:40+00:00\",\"dateModified\":\"2024-06-11T11:17:33+00:00\",\"description\":\"Nel mondo dell'email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi\",\"breadcrumb\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage\",\"url\":\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg\",\"contentUrl\":\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg\",\"width\":2500,\"height\":2200,\"caption\":\"ctor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\/\/www.mdirector.com\/it\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Email Marketing\",\"item\":\"https:\/\/www.mdirector.com\/it\/blog\/email-marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Cos&#8217;\u00e8 il CTOR e come si calcola?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.mdirector.com\/it\/#website\",\"url\":\"https:\/\/www.mdirector.com\/it\/\",\"name\":\"MDirector\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.mdirector.com\/it\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.mdirector.com\/it\/#organization\",\"name\":\"MDirector\",\"url\":\"https:\/\/www.mdirector.com\/it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.mdirector.com\/it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/01\/mdirectorbimi-ok23-tiny-ps.svg\",\"contentUrl\":\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/01\/mdirectorbimi-ok23-tiny-ps.svg\",\"width\":401,\"height\":401,\"caption\":\"MDirector\"},\"image\":{\"@id\":\"https:\/\/www.mdirector.com\/it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/MDirector.es\",\"https:\/\/x.com\/emailMDirector\",\"https:\/\/www.linkedin.com\/company\/1373906\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.mdirector.com\/it\/#\/schema\/person\/d91d62ca88afe0ab43d79d7fadc367b5\",\"name\":\"NewsMDirector\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\/\/www.mdirector.com\/it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56aaa057e6c30e70ef9a4db165a17832a7661affd8b3677bf17f63d57e8adf60?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56aaa057e6c30e70ef9a4db165a17832a7661affd8b3677bf17f63d57e8adf60?s=96&d=mm&r=g\",\"caption\":\"NewsMDirector\"},\"description\":\"Equipo de Redacci\u00f3n de MDirector\",\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/1373906\"],\"url\":\"https:\/\/www.mdirector.com\/it\/author\/newsmdirector\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cos'\u00e8 il CTOR e come si calcola?","description":"Nel mondo dell'email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi","robots":{"index":"index","follow":"follow"},"canonical":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/","og_locale":"it_IT","og_type":"article","og_title":"Cos'\u00e8 il CTOR e come si calcola?","og_description":"Nel mondo dell'email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi","og_url":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/","og_site_name":"MDirector","article_publisher":"https:\/\/www.facebook.com\/MDirector.es","article_published_time":"2024-06-11T05:09:40+00:00","article_modified_time":"2024-06-11T11:17:33+00:00","og_image":[{"width":2500,"height":2200,"url":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg","type":"image\/jpeg"}],"author":"NewsMDirector","twitter_card":"summary_large_image","twitter_creator":"@emailMDirector","twitter_site":"@emailMDirector","twitter_misc":{"Scritto da":"NewsMDirector","Tempo di lettura stimato":"5 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#article","isPartOf":{"@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/"},"author":{"name":"NewsMDirector","@id":"https:\/\/www.mdirector.com\/it\/#\/schema\/person\/d91d62ca88afe0ab43d79d7fadc367b5"},"headline":"Cos&#8217;\u00e8 il CTOR e come si calcola?","datePublished":"2024-06-11T05:09:40+00:00","dateModified":"2024-06-11T11:17:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/"},"wordCount":787,"commentCount":0,"publisher":{"@id":"https:\/\/www.mdirector.com\/it\/#organization"},"image":{"@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg","articleSection":["Email Marketing"],"inLanguage":"it-IT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/","url":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/","name":"Cos'\u00e8 il CTOR e come si calcola?","isPartOf":{"@id":"https:\/\/www.mdirector.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage"},"image":{"@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage"},"thumbnailUrl":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg","datePublished":"2024-06-11T05:09:40+00:00","dateModified":"2024-06-11T11:17:33+00:00","description":"Nel mondo dell'email marketing, \u00e8 necessario comprendere e utilizzare correttamente le metriche disponibili per raggiungere il successo di qualsiasi","breadcrumb":{"@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#primaryimage","url":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg","contentUrl":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2024\/06\/que-es-ctor-en-email-marketing-resp.jpg","width":2500,"height":2200,"caption":"ctor"},{"@type":"BreadcrumbList","@id":"https:\/\/www.mdirector.com\/it\/blog\/cose-il-ctor-e-come-si-calcola\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/www.mdirector.com\/it\/"},{"@type":"ListItem","position":2,"name":"Email Marketing","item":"https:\/\/www.mdirector.com\/it\/blog\/email-marketing\/"},{"@type":"ListItem","position":3,"name":"Cos&#8217;\u00e8 il CTOR e come si calcola?"}]},{"@type":"WebSite","@id":"https:\/\/www.mdirector.com\/it\/#website","url":"https:\/\/www.mdirector.com\/it\/","name":"MDirector","description":"","publisher":{"@id":"https:\/\/www.mdirector.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.mdirector.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.mdirector.com\/it\/#organization","name":"MDirector","url":"https:\/\/www.mdirector.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.mdirector.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/01\/mdirectorbimi-ok23-tiny-ps.svg","contentUrl":"https:\/\/www.mdirector.com\/wp-content\/uploads\/2023\/01\/mdirectorbimi-ok23-tiny-ps.svg","width":401,"height":401,"caption":"MDirector"},"image":{"@id":"https:\/\/www.mdirector.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/MDirector.es","https:\/\/x.com\/emailMDirector","https:\/\/www.linkedin.com\/company\/1373906\/"]},{"@type":"Person","@id":"https:\/\/www.mdirector.com\/it\/#\/schema\/person\/d91d62ca88afe0ab43d79d7fadc367b5","name":"NewsMDirector","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.mdirector.com\/it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/56aaa057e6c30e70ef9a4db165a17832a7661affd8b3677bf17f63d57e8adf60?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56aaa057e6c30e70ef9a4db165a17832a7661affd8b3677bf17f63d57e8adf60?s=96&d=mm&r=g","caption":"NewsMDirector"},"description":"Equipo de Redacci\u00f3n de MDirector","sameAs":["https:\/\/www.linkedin.com\/company\/1373906"],"url":"https:\/\/www.mdirector.com\/it\/author\/newsmdirector\/"}]}},"modified_by":"\u00c1ngela Martinez","multi-rating":{"mr_rating_results":[]},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/posts\/162731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/comments?post=162731"}],"version-history":[{"count":0,"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/posts\/162731\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/media\/162725"}],"wp:attachment":[{"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/media?parent=162731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/categories?post=162731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mdirector.com\/it\/wp-json\/wp\/v2\/tags?post=162731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}