{"id":118101,"date":"2015-07-16T00:00:00","date_gmt":"2015-07-15T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2016\/02\/22\/4-landing-pages-moveis-atrativas\/"},"modified":"2022-04-19T13:47:31","modified_gmt":"2022-04-19T11:47:31","slug":"4-landing-pages-moveis-atrativas","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/4-landing-pages-moveis-atrativas\/","title":{"rendered":"4 landing pages m\u00f3veis atrativas"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/landing-page-responsive-1024x429-1.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-5000\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/landing-page-responsive-1024x429-1.jpg\" alt=\"landing pages m\u00f3viles\" width=\"819\" height=\"343\" \/><\/p>\n<p>O espectro de resolu\u00e7\u00f5es e tamanhos de tela aumenta a cada dia: computadores mais pequenos, celulares maiores, tablets de todo tipo.. Al\u00e9m disso, uma grande quantidade de cidad\u00e3os j\u00e1 s\u00e3o usu\u00e1rios multiscreen.<\/p>\n<p>Por isso, <strong>\u00e9 importante adaptar as p\u00e1ginas web para que tenham sucesso<\/strong>. Os dados demonstram: 74% das pessoas que utilizam dispositivos m\u00f3veis para as compras, existe 5 vezes mais dispositivos m\u00f3veis que computadores no mundo e mais de 50% das buscas por dispositivos m\u00f3veis acabam em venda.<\/p>\n<p>Aqui ter\u00e1 <strong>4 exemplos de landing pages m\u00f3veis que respeitam as caracter\u00edsticas adequadas ao entorno m\u00f3vel<\/strong>:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/4-landing-pages-moveis-atrativas\/#1-_Titulo_curto_e_simples\" >1.- T\u00edtulo curto e simples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/4-landing-pages-moveis-atrativas\/#2-_Estrutura_de_uma_coluna\" >2.- Estrutura de uma coluna<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/4-landing-pages-moveis-atrativas\/#3-_Textos_breves_e_em_forma_de_lista\" >3.- Textos breves e em forma de lista<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/4-landing-pages-moveis-atrativas\/#4-_Espaco_suficiente_entre_os_diferentes_elementos\" >4.- Espa\u00e7o suficiente entre os diferentes elementos<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-_Titulo_curto_e_simples\"><\/span>1.- T\u00edtulo curto e simples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5001\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/landing-page-responsive-titular.jpg\" alt=\"landing page m\u00f3vil de Motorola\" \/><\/p>\n<p>\u00a0<\/p>\n<p><strong>O t\u00edtulo \u00e9 um dos elementos mais importantes de qualquer landing page. Para que seja efetiva, deve centrar-se nos seguintes 3 aspectos:<\/strong><\/p>\n<ul>\n<li><strong>Enfoque<\/strong>: o t\u00edtulo deve ir ao assunto principal.<\/li>\n<li><strong>Relev\u00e2ncia<\/strong>: deve estar relacionado com o que \u00e9 oferecido na p\u00e1gina.<\/li>\n<li><strong>Benef\u00edcios<\/strong>: dir\u00e1 ao visitante o que poder\u00e1 obter com o produto.<\/li>\n<\/ul>\n<p>Um rel\u00f3gio para nosso tempo (\u201cA watch for our times\u201d) cumpre com esses 3 aspectos: a mensagem \u00e9 clara, \u00e9 um rel\u00f3gio de \u00faltima tecnologia. Al\u00e9m disso, o subt\u00edtulo oferece dados adicionais como o pre\u00e7o para completar a informa\u00e7\u00e3o.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-_Estrutura_de_uma_coluna\"><\/span>2.- Estrutura de uma coluna<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5002\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/landing-page-responsive-1-columna.jpg\" alt=\"landing page m\u00f3vil de RDio\" \/><\/p>\n<p>\u00a0<\/p>\n<p>A landing page da aplica\u00e7\u00e3o musical Rdio \u00e9 um bom exemplo de como deve ser uma p\u00e1gina responsive. <strong>T\u00edtulos curtos, tipografia simples e uma chamada a a\u00e7\u00e3o (CTA) que encaixam perfeitamente em um template pequeno<\/strong>. A informa\u00e7\u00e3o ocupa somente uma coluna, com dois benef\u00edcios: a p\u00e1gina \u00e9 carregada mais r\u00e1pido e a leitura \u00e9 mais agrad\u00e1vel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-_Textos_breves_e_em_forma_de_lista\"><\/span>3.- Textos breves e em forma de lista<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5003\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/landing-page-responsive-textos-breves-1024x569-1.jpg\" alt=\"landing page m\u00f3vil de Shopify\" width=\"819\" height=\"455\" \/><\/p>\n<p>\u00a0<\/p>\n<p><strong>Abusar da informa\u00e7\u00e3o \u00e9 um dos erros mais comuns<\/strong>. Em uma landing page a regra de ouro menos \u00e9 mais. Por isso, <strong>\u00e9 conveniente escrever textos curtos ou resumir a informa\u00e7\u00e3o e dividi-la por pontos.<\/strong><\/p>\n<p>Shopify cumpre com essas normas. Se fosse somente um texto, poderia aparecer muito largo, mas <strong>a informa\u00e7\u00e3o est\u00e1 separada por pontos pelo que a leitura \u00e9 clara e agrad\u00e1vel<\/strong>. As fotos v\u00e3o de acordo com as descri\u00e7\u00f5es e aportam um desenho moderno.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Espaco_suficiente_entre_os_diferentes_elementos\"><\/span>4.- Espa\u00e7o suficiente entre os diferentes elementos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-5004 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/landing-page-responsive-espacios.jpg\" alt=\"landing pages m\u00f3veis \" width=\"540\" height=\"921\" \/><\/p>\n<p>Outro dos erros mais comuns \u00e9 sobrecarregar a landing page com muitos elementos: fotos, v\u00eddeos, textos, m\u00fasica\u2026 Por isso, \u00e9 importante que tenha <strong>espa\u00e7os em brancos colocados estrategicamente na p\u00e1gina para fazer que certas \u00e1reas destaquem.<\/strong><\/p>\n<p>Esses espa\u00e7os ajudam os elementos respirar, fazem que a p\u00e1gina seja visualmente muito mais atrativa e permitem que os usu\u00e1rios cliquem sobre eles sem problemas.<\/p>\n<p>Na landing page m\u00f3vel de SquareSpace <strong>gra\u00e7as aos espa\u00e7os em branco o t\u00edtulo e o bot\u00e3o CTA chamam a aten\u00e7\u00e3o o suficiente para atrair as convers\u00f5es dos usu\u00e1rios.<\/strong><\/p>\n<p><a href=\"https:\/\/www.mdirector.com\/pt\/signup-landing-optimizer\/\">Quer provar e realizar landing pages m\u00f3veis com <strong>MDirector Landing Optimizer<\/strong>?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O espectro de resolu\u00e7\u00f5es e tamanhos de tela aumenta a cada dia: computadores mais pequenos, celulares maiores, tablets de todo tipo.. Al\u00e9m disso, uma grande quantidade de cidad\u00e3os j\u00e1 s\u00e3o usu\u00e1rios multiscreen. Por isso, \u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1886],"tags":[],"class_list":["post-118101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 landing pages m\u00f3veis atrativas<\/title>\n<meta name=\"description\" content=\"O espectro de resolu\u00e7\u00f5es e tamanhos de tela aumenta a cada dia: computadores mais pequenos, celulares maiores, tablets de todo tipo.. 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