{"id":118262,"date":"2015-06-24T00:00:00","date_gmt":"2015-06-23T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/11\/02\/as-2-principais-metricas-de-landing-pages\/"},"modified":"2022-04-19T13:47:57","modified_gmt":"2022-04-19T11:47:57","slug":"2-principais-metricas-landing-pages","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/2-principais-metricas-landing-pages\/","title":{"rendered":"As 2 principais m\u00e9tricas de landing pages"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/metricas-landing-pages-brasil-01.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-7882 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/metricas-landing-pages-brasil-01.png\" alt=\"m\u00e9tricas de landing pages\" width=\"859\" height=\"402\" \/><\/p>\n<p>Uma landing page n\u00e3o \u00e9 uma p\u00e1gina qualquer. Partindo do fato de que seu principal objetivo \u00e9 antes de tudo, <a href=\"https:\/\/www.mdirector.com\/pt\/landing\/?lng=pt-br\">conseguir uma capta\u00e7\u00e3o de usu\u00e1rios eficaz que permita aumentar os clientes potenciais<\/a>, avaliar se \u00e9 cumprido esse objetivo \u00e9 fundamental para qualquer campanha de marketing digital.<\/p>\n<p>Al\u00e9m da quantidade de tr\u00e1fico ou da proced\u00eancia dos visitantes, dados essenciais para avaliar qualquer web, o essencial em uma landing page \u00e9 saber se geram convers\u00f5es ou n\u00e3o.<\/p>\n<p>Somente necessita conhecer com exatid\u00e3o as seguintes duas m\u00e9tricas de landing pages para saber se suas p\u00e1ginas est\u00e3o cumprindo com os objetivos marcados.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/2-principais-metricas-landing-pages\/#Metricas_de_landing_pages\" >M\u00e9tricas de landing pages<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/2-principais-metricas-landing-pages\/#1-_Proporcao_de_conversao\" >1.- Propor\u00e7\u00e3o de convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/2-principais-metricas-landing-pages\/#2-_Taxa_de_desistencia\" >2.- Taxa de desist\u00eancia<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Metricas_de_landing_pages\"><\/span>M\u00e9tricas de landing pages:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1-_Proporcao_de_conversao\"><\/span>1.- Propor\u00e7\u00e3o de convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Existem dois tipos principais de convers\u00f5es: leads e rela\u00e7\u00f5es. Os leads s\u00e3o qualquer informa\u00e7\u00e3o obtida de um usu\u00e1rio que est\u00e1 interessado em sua oferta. Esta \u00e9 uma m\u00e9trica que geralmente depende do tipo de landing page que se utiliza. De fato, \u00e9 essencial nas p\u00e1ginas destinadas a fomentar a capta\u00e7\u00e3o de leads.<\/p>\n<p>Por sua parte, as transa\u00e7\u00f5es definem se existe transfer\u00eancias ou em \u00faltima inst\u00e2ncia, vendas, a j\u00f3ia da coroa de toda campanha de marketing online que tem como ponto final a convers\u00e3o em uma landing page.<\/p>\n<p>Por\u00e9m, a taxa de convers\u00f5es \u00e9 uma m\u00e9trica que deve assinalar com outro indicador: o valor m\u00e9dio de cada transa\u00e7\u00e3o ou custo por venda que surge de dividir a invers\u00e3o realizada entre o total das vendas.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2-_Taxa_de_desistencia\"><\/span>2.- Taxa de desist\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A propor\u00e7\u00e3o de desist\u00eancias refere-se ao n\u00famero de usu\u00e1rios que uma vez tenham chegado a landing page decidem abandonar-la sem terminar a a\u00e7\u00e3o que havia sido proposto.<\/p>\n<p>A taxa de rebotes, como tamb\u00e9m se conhece a taxa de desist\u00eancias pode complementar-se com outra informa\u00e7\u00e3o como o tempo que tenha passado desde a chegada do usu\u00e1rio na landing page at\u00e9 o abandono ou tenha realizado outras a\u00e7\u00f5es como clicar sobre os links que aparecem em algumas p\u00e1ginas.<\/p>\n<p>Analisar em profundidade e em tempo real as taxas de convers\u00f5es e de desist\u00eancias \u00e9 o primeiro passo para tirar maior proveito das suas campanhas de marketing online.<\/p>\n<p>Se voc\u00ea ainda n\u00e3o sabe como criar suas landing pages otimizadas, <a href=\"https:\/\/www.mdirector.com\/pt\/signup-landing-optimizer\/\">registra-se em MDirector<\/a> e poder\u00e1 provar Landing Optimizer, uma <a href=\"https:\/\/www.mdirector.com\/pt\/landing\/?lng=pt-br\">plataforma para gerar em poucos minutos landing pages otimizadas para desktop e m\u00f3vel de forma simples e sem necessidade de conhecimentos t\u00e9cnicos.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma landing page n\u00e3o \u00e9 uma p\u00e1gina qualquer. Partindo do fato de que seu principal objetivo \u00e9 antes de tudo, conseguir uma capta\u00e7\u00e3o de usu\u00e1rios eficaz que permita aumentar os clientes potenciais, avaliar se \u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":118263,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1886],"tags":[],"class_list":["post-118262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>As 2 principais m\u00e9tricas de landing pages<\/title>\n<meta name=\"description\" content=\"Uma landing page n\u00e3o \u00e9 uma p\u00e1gina qualquer. 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