{"id":118268,"date":"2015-06-22T00:00:00","date_gmt":"2015-06-21T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/10\/26\/os-3-piores-erros-em-landing-pages\/"},"modified":"2022-04-19T13:47:58","modified_gmt":"2022-04-19T11:47:58","slug":"3-piores-erros-landing-pages","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/3-piores-erros-landing-pages\/","title":{"rendered":"Os 3 piores erros em landing pages"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/3-piores-erros-em-landing-pages-01.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-7813\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/3-piores-erros-em-landing-pages-01.png\" alt=\"erros em landing pages\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Construir uma landing page adequada que sirva aos objetivos que tenha tra\u00e7ado n\u00e3o \u00e9 uma tarefa simples. Existem muitos fatores que influenciam nos ratios de convers\u00e3o desde as landing pages, a m\u00e9trica que marca realmente o valor de uma p\u00e1gina.<\/p>\n<p>Por\u00e9m, existem 3 grandes erros em landing pages que s\u00e3o mais importantes que as demais j\u00e1 que se seus usu\u00e1rios caiam nelas, prov\u00e1velmente acabar\u00e3o indo embora sem realizar a a\u00e7\u00e3o que voc\u00ea tinha proposto a eles.<\/p>\n<p>Estes s\u00e3o os 3 piores erros em landing pages que voc\u00ea deve evitar:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS <\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/3-piores-erros-landing-pages\/#Nao_concentrar_a_atencao_do_visitante_na_chamada_para_a_acao_CTA\" >N\u00e3o concentrar a aten\u00e7\u00e3o do visitante na chamada para a a\u00e7\u00e3o (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/3-piores-erros-landing-pages\/#Nao_ter_um_formulario_otimizado_para_a_conversao\" >N\u00e3o ter um formul\u00e1rio otimizado para a convers\u00e3o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/3-piores-erros-landing-pages\/#Nao_concretar_a_proposta_de_valor\" >N\u00e3o concretar a proposta de valor<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Nao_concentrar_a_atencao_do_visitante_na_chamada_para_a_acao_CTA\"><\/span>N\u00e3o concentrar a aten\u00e7\u00e3o do visitante na chamada para a a\u00e7\u00e3o (CTA)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 habitual que nos encontramos com landing pages criadas com boa vontade mas as que mostram tantos elementos que \u00e9 dif\u00edcil saber os passos adequados que deve dar. V\u00e1rios par\u00e1grafos de texto destacando frases em negrito, v\u00e1rias imagens chamativas, diferentes formul\u00e1rios de registro na mesma p\u00e1gina,\u2026 s\u00e3o aspectos que unicamente ir\u00e3o fazer despistar os visitantes.<\/p>\n<p>Este \u00e9 um dos principais erros em landing pages que deve ser corrigido. Uma landing page adequada deve destacar somente uma a\u00e7\u00e3o concreta e deve ir a chamada a a\u00e7\u00e3o (CTA). Somente desta maneira poder\u00e1 criar um ciclo de convers\u00e3o do visitante levando-o pelas \u00e1reas que deseja at\u00e9 chegar a mais destacada de todas: a CTA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Nao_ter_um_formulario_otimizado_para_a_conversao\"><\/span>N\u00e3o ter um formul\u00e1rio otimizado para a convers\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O formul\u00e1rio \u00e9 um dos elementos mais sens\u00edveis em uma landing page. Por\u00e9m, muitas vezes nos encontramos com formul\u00e1rios que mais que convidar o usu\u00e1rio para complet\u00e1-lo o prop\u00f5e uma corrida de obst\u00e1culos que faz aumentar a taxa de rebotes da landing page acima do que \u00e9 exigido.<\/p>\n<p>Erros em landing pages como formul\u00e1rios com dezenas de campos a preencher e todos obrigat\u00f3rios, que n\u00e3o se ve bem nos smartphones ou que os usu\u00e1rios s\u00e3o incapazes de executar porque s\u00e3o complicados de entender pois s\u00e3o mais habituais do que eles pensam. Por isso, \u00e9 importante voc\u00ea cuidar do formul\u00e1rio de sua landing page seguindo esses conselhos:<\/p>\n<ul>\n<li>Deve ser o mais breve poss\u00edvel.<\/li>\n<li>Deve ser simples.<\/li>\n<li>Deve incluir a principal chamada a a\u00e7\u00e3o de maneira clara e espec\u00edfica no bot\u00e3o de convers\u00e3o do formul\u00e1rio.<\/li>\n<li>Tem que contribuir com elementos que ofere\u00e7am garantia aos usu\u00e1rios, principalmente os requerimentos legais obrigat\u00f3rios.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Nao_concretar_a_proposta_de_valor\"><\/span>N\u00e3o concretar a proposta de valor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com tudo, o pior dos erros em landing pages \u00e9 perder o usu\u00e1rio, porque uma vez que tenha conseguido que chegue a landing page, n\u00e3o \u00e9 capaz de dar-lhe a solu\u00e7\u00e3o ao problema que est\u00e1 buscando.<\/p>\n<p>N\u00e3o transmitir na mensagem principal a proposta de valor pelo qual uma pessoa tenha chegado at\u00e9 aqui \u00e9 um erro que far\u00e1 que o usu\u00e1rio opte por abandonar, j\u00e1 que n\u00e3o encontra o que esperava..<\/p>\n<p>A chave da convers\u00e3o \u00e9 focalizar a proposta de valor de maneira clara e simples em uma chamada a a\u00e7\u00e3o adequada. Mas esta proposta de valor deve estar refletida em todos e em cada um dos elementos da landing page, desde o titular at\u00e9 a imagem que acompanha o texto sem esquecer a lista de benef\u00edcios que deve ser clara e mostrar respostas aos problemas de seus usu\u00e1rios.<br \/>\nQuer criar sua primeira landing page tendo em conta essas id\u00e9ias? <a href=\"https:\/\/www.mdirector.com\/pt\/signup-landing-optimizer\/\">Prove Landing Optimizer para conseguir aumentar suas convers\u00f5es.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Construir uma landing page adequada que sirva aos objetivos que tenha tra\u00e7ado n\u00e3o \u00e9 uma tarefa simples. Existem muitos fatores que influenciam nos ratios de convers\u00e3o desde as landing pages, a m\u00e9trica que marca [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":118269,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1886],"tags":[],"class_list":["post-118268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os 3 piores erros em landing pages<\/title>\n<meta name=\"description\" content=\"\u00a0 Construir uma landing page adequada que sirva aos objetivos que tenha tra\u00e7ado n\u00e3o \u00e9 uma tarefa simples. 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