{"id":118316,"date":"2015-06-18T00:00:00","date_gmt":"2015-06-17T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2015\/10\/05\/5-exemplos-de-newsletters-que-convertem\/"},"modified":"2022-04-19T13:48:08","modified_gmt":"2022-04-19T11:48:08","slug":"5-exemplos-de-newsletters-que-convertem","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/","title":{"rendered":"5 exemplos de newsletters que convertem"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>\u00a0<\/p>\n<p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/collage-newsletters-br-01.png\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-7468 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/collage-newsletters-br-01.png\" alt=\"exemplos de newsletters que convertem\" width=\"773\" height=\"461\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Cada vez existem mais empresas que aproveitam <a href=\"https:\/\/www.mdirector.com\/pt\/?lng=pt-br\">as vantagens do email marketing<\/a> com campanhas peri\u00f3dicas baseadas em newsletters. Por isso, \u00e9 importante diferenciar para conseguir chegar aos objetivos que voc\u00ea marcou com newsletters que se convertam de verdade.<\/p>\n<p>Existe algumas vari\u00e1veis que toda newsletter deve respeitar para que suas estrat\u00e9gias cumpram o objetivo desejado. Identificamos 5 dos aspectos mais importantes para conseguir\u00a0newsletters que convertem:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/#1-_Uma_imagem_atrativa\" >1.- Uma imagem atrativa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/#2-_CTA_destacada\" >2.- CTA destacada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/#3-_Destaque_os_descontos\" >3.- Destaque os descontos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/#4-_Urgencia\" >4.- Urg\u00eancia<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/#5-_Direcione_a_atencao_do_usuario\" >5.- Direcione a aten\u00e7\u00e3o do usu\u00e1rio<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/5-exemplos-de-newsletters-que-convertem\/#i\" >\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-_Uma_imagem_atrativa\"><\/span>1.- Uma imagem atrativa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7460 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/newsletter-foxize-1.jpg\" alt=\"newsletter-foxize\" width=\"481\" height=\"506\" \/><\/p>\n<p>\u00a0<\/p>\n<p>As newsletters de Foxize geralmente s\u00e3o de fundo branco e habitualmente mostram uma lista dos cursos que o assinante possa realizar.<\/p>\n<p>Por\u00e9m, cada certo tempo \u00e9 enviado newsletters como desde exemplo em que, ainda mantendo las linhas b\u00e1sicas da imagem corporativa, o aspecto visual cobra maior relev\u00e2ncia tanto no que diz respeito a fotografia como a tipografia.<\/p>\n<p>O contraste entre ambos os tipos de envios permite que o usu\u00e1rio, habituado a abrir a mensagem se encontre com uma \u00a0surpresa visualmente atrativa, mas que centra-se fundamentalmente na a\u00e7\u00e3o em que busca que o assinante realize neste caso, um teste de marketing online.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-_CTA_destacada\"><\/span>2.- CTA destacada<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7461\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/newsletter-impact-340x1024-2.jpg\" alt=\"newsletter-IMPACT-340x1024\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Na chamada a a\u00e7\u00e3o (CTA) \u00e9 essencial que destaque em toda a newsletter. De fato, \u00e9 importante que somente tenha uma CTA em cada envio. Do contr\u00e1rio corre o risco de confundir o usu\u00e1rio perdendo assim sua aten\u00e7\u00e3o.<\/p>\n<p>O exemplo de Impact tudo, desde a imagem inicial ao texto em v\u00e1rios blocos est\u00e1 destinado a direcionar a aten\u00e7\u00e3o ao assinante at\u00e9 o importante bot\u00e3o: \u201cRegistra-se\u201d cuja cor negra destacada sobre o branco geral da newsletter.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-_Destaque_os_descontos\"><\/span>3.- Destaque os descontos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7462\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/newsletter-fnac-1.jpg\" alt=\"newsletter-FNAC\" \/><\/p>\n<p>\u00a0<\/p>\n<p>O exemplo desta newsletter de Fnac \u00e9 bastante clara para ilustrar uma das chaves para obter convers\u00f5es: os descontos destacados e se poss\u00edvel personalizados.<\/p>\n<p>De nada serve que ofere\u00e7a ao usu\u00e1rio descontos se n\u00e3o lhe mostre de maneira clara. Neste caso, os descontos s\u00e3o identificados com uma cor comum que nos levam a entender que s\u00e3o relativas a m\u00fasica, algo que \u00e9 refor\u00e7ado com a imagem que acompanha o email e las porcentagens s\u00e3o de 21% ou 15% dependendo das datas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Urgencia\"><\/span>4.- Urg\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-7463\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/newsletter-photoshelter-607x1024-2.jpg\" alt=\"newsletter-photoshelter-607x1024\" \/><\/p>\n<p>\u00a0<\/p>\n<p>Se n\u00e3o conseguir que o usu\u00e1rio clique no link no momento em que est\u00e1 lendo a mensagem, dif\u00edcilmente que volte clicar sobre ele.<\/p>\n<p>Por isso \u00e9 fundamental que refor\u00e7e a sensa\u00e7\u00e3o de urg\u00eancia tal como \u00e9 mostrado na newsletter de Photoshelter que antes de nada j\u00e1 deixa claro que \u00e9 agora ou nunca: \u201cOffer ends today (a oferta termina hoje)\u201d. Desta maneira obriga o assinante que tome a decis\u00e3o nesse mesmo momento e evite que a postergue.<\/p>\n<p>Conseguir a sensa\u00e7\u00e3p de urg\u00eancia sem que o usu\u00e1rio o interprete como urgencia sin que el usuario lo interprete como demasiada intrusiva \u00e9 uma arte que deve dominar para conseguir newsletters que convertem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-_Direcione_a_atencao_do_usuario\"><\/span>5.- Direcione a aten\u00e7\u00e3o do usu\u00e1rio<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<img decoding=\"async\" class=\"aligncenter wp-image-7471 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/newsleeter-mdirector-br.png\" alt=\"newsletter que convertem como MDirector\" width=\"339\" height=\"605\" \/><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00a0<\/p>\n<p>Toda mensagem deve estar trabalhada para conseguir que o usu\u00e1rio centre sua aten\u00e7\u00e3o nos diferentes elementos da mensagem, mas com um ciclo de convers\u00e3o que \u00e9 sua empresa que deve marcar.<\/p>\n<p>Neste exemplo de uma de nossas apostamos por um layout com somente uma coluna que ajuda ter uma hierarquia e import\u00e2ncia no ciclo de leitura. Al\u00e9m disso, para enfatizar a mensagem que queremos lan\u00e7ar desde MDirector apoiamos com elementos gr\u00e1ficos, como a data que sai a CTA, a principal mensagem que queremos que chegue aos olhos do usu\u00e1rio.<\/p>\n<p>Se quiser colocar em pr\u00e1tica estas 5 vari\u00e1veis somente tem que <a href=\"https:\/\/www.mdirector.com\/pt\/signup-email-marketing\/\">entrar em MDirector e em 3 minutos j\u00e1 poder\u00e1 come\u00e7ar a trabalhar suas campanhas de email marketing.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 \u00a0 Cada vez existem mais empresas que aproveitam as vantagens do email marketing com campanhas peri\u00f3dicas baseadas em newsletters. Por isso, \u00e9 importante diferenciar para conseguir chegar aos objetivos que voc\u00ea marcou com newsletters [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":17083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1886],"tags":[],"class_list":["post-118316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 exemplos de newsletters que convertem<\/title>\n<meta name=\"description\" content=\"\u00a0 \u00a0 Cada vez existem mais empresas que aproveitam as vantagens do email marketing com campanhas peri\u00f3dicas baseadas em newsletters. 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