{"id":118569,"date":"2015-10-01T00:00:00","date_gmt":"2015-09-30T22:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2016\/08\/08\/quais-sao-as-estrategias-de-marketing-cross-channel\/"},"modified":"2022-04-19T13:48:50","modified_gmt":"2022-04-19T11:48:50","slug":"estrategias-marketing-cross-channel","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/estrategias-marketing-cross-channel\/","title":{"rendered":"Quais s\u00e3o as estrat\u00e9gias de Marketing Cross Channel"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><div class=\"su-youtube su-u-responsive-media-yes\"><iframe width=\"600\" height=\"400\" src=\"https:\/\/www.youtube.com\/embed\/eeylf3SCqZs?autohide=2&amp;autoplay=0&amp;mute=0&amp;controls=1&amp;fs=1&amp;loop=0&amp;modestbranding=0&amp;rel=1&amp;showinfo=1&amp;theme=dark&amp;wmode=&amp;playsinline=0\" frameborder=\"0\" allowfullscreen allow=\"autoplay; encrypted-media; picture-in-picture\" title=\"\"><\/iframe><\/div>\n<p><strong>Uma das caracter\u00edsticas do ecossistema digital \u00e9 que multiplicaram os canais de contato com os usu\u00e1rios e as telas onde \u00e9 estabelecida tal rela\u00e7\u00e3o<\/strong>. Mas, ao mesmo tempo, os pr\u00f3prios usu\u00e1rios est\u00e3o impondo uma nova maneira de rela\u00e7\u00e3o com as marcas que n\u00e3o existe diferen\u00e7a de uso de uma canal ou de outro.<\/p>\n<p>Esta mudan\u00e7a obriga las empresas a discernir se o usu\u00e1rio que tenha enviado uma solicita\u00e7\u00e3o por e-mail \u00e9 o mesmo que est\u00e1 comentando por redes sociais a compra que est\u00e1 realizando. Uma mudan\u00e7a que potencia las estrat\u00e9gia do Marketing Cross Channel para conseguir resultados com campanhas de marketing online.<\/p>\n<p><strong>O Marketing Cross Channel \u00e9 uma pr\u00e1tica que integra o uso de todos os canais dispon\u00edveis pelos usu\u00e1rios, oferecendo a flexibilidade adequada para que os usu\u00e1rios entendam a rela\u00e7\u00e3o de maneira \u00fanica e n\u00e3o desintegra<\/strong> canais como ocorria anteriormente com outras estrat\u00e9gias de marketing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estrategias-marketing-cross-channel\/#7_caracteristicas_de_uma_estrategia_de_Marketing_Cross_Channel\" >7 caracter\u00edsticas de uma estrat\u00e9gia de Marketing Cross Channel<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estrategias-marketing-cross-channel\/#Quer_provar_MDirector_CRM_Retargeting_plataforma_que_te_permite_adicionar_uma_cookie_a_cada_usuario_da_sua_base_de_dados_e_comunicar-se_com_ele_enquanto_navega_pela_web_movel_e_Facebook\" >Quer provar MDirector CRM Retargeting, plataforma que te permite adicionar uma cookie a cada usu\u00e1rio da sua base de dados e comunicar-se com ele enquanto navega pela web, m\u00f3vel e Facebook?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"7_caracteristicas_de_uma_estrategia_de_Marketing_Cross_Channel\"><\/span>7 caracter\u00edsticas de uma estrat\u00e9gia de Marketing Cross Channel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Um dos aspectos interessantes do Marketing Cross Channel Marketing \u00e9 que <strong>permite integrar canais digitais e off-line<\/strong>. De fato, parte do seu sucesso representa em uma adequada integra\u00e7\u00e3o de todos os canais de contato que tem a marca com seus usu\u00e1rios.<\/p>\n<p>Um erro de concep\u00e7\u00e3o de campanhas de Marketing Cross Channel \u00e9 utilizar a mesma mensagem em todos os canais quando <strong>este tipo de estrat\u00e9gias \u00e9 baseado na adapta\u00e7\u00e3o das mensagens a cada canal<\/strong>. Isso sim, mantendo a coer\u00eancia do conceito que pretende passar.<\/p>\n<p>Algumas <strong>caracter\u00edsticas que aparecem nas diferentes campanhas de Marketing Cross Channel<\/strong> s\u00e3o:<\/p>\n<ol>\n<li>\u00c9 enviado a mensagem adequada e concreta a cada usu\u00e1rio no momento requerido e atrav\u00e9s do canal adequado.<\/li>\n<li>Se apresentam conte\u00fados personalizados e inter-relacionados segundo cada canal e tela. O que \u00e9 mostrado em um canal pode ser modificado o conte\u00fado de outro ponto de contato com o usu\u00e1rio.<\/li>\n<li>A informa\u00e7\u00e3o, independente da fonte que venha, \u00e9 manejada de maneira centralizada e cruza com as an\u00e1lises de comportamento dos usu\u00e1rios.<\/li>\n<li>Centralizam as campanhas de marketing para oferecer uma melhor experi\u00eancia de marca aos usu\u00e1rios.<\/li>\n<li>Se criam perfis segmentados dos usu\u00e1rios que n\u00e3o centram-se nos canais de contato se n\u00e3o que em suas necessidades.<\/li>\n<li>Os dados s\u00e3o administrados em tempo real pelo que pode adaptar suas estrat\u00e9gias de marketing quando e onde o necessite.<\/li>\n<li>Os contatos s\u00e3o automatizados com os usu\u00e1rios dependendo do tipo de intera\u00e7\u00e3o que realize.<\/li>\n<\/ol>\n<p>Em <strong>MDirector<\/strong> acabamos de publicar a primeira plataforma de Marketing Cross Channel que incorpora a compra program\u00e1tica (RTB) de publicidade display na web e m\u00eddias sociais. Pode ver seu funcionamento na seguinte infografia:<\/p>\n<h4><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/estrategias-de-marketing-cross-channel.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter size-full wp-image-20902\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/estrategias-de-marketing-cross-channel.jpg\" alt=\"estrat\u00e9gias de Marketing Cross Channel\" \/><\/h4>\n<h4><\/h4>\n<h4><\/h4>\n<h4><span class=\"ez-toc-section\" id=\"Quer_provar_MDirector_CRM_Retargeting_plataforma_que_te_permite_adicionar_uma_cookie_a_cada_usuario_da_sua_base_de_dados_e_comunicar-se_com_ele_enquanto_navega_pela_web_movel_e_Facebook\"><\/span><a href=\"https:\/\/www.mdirector.com\/pt\/crm-display-retargeting\/?origin=WEB_blog_PT_quais_sao_crosschannel\" target=\"_blank\" rel=\"noopener\">Quer provar MDirector CRM Retargeting<\/a>, plataforma que te permite adicionar uma cookie a cada usu\u00e1rio da sua base de dados e comunicar-se com ele enquanto navega pela web, m\u00f3vel e Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Uma das caracter\u00edsticas do ecossistema digital \u00e9 que multiplicaram os canais de contato com os usu\u00e1rios e as telas onde \u00e9 estabelecida tal rela\u00e7\u00e3o. Mas, ao mesmo tempo, os pr\u00f3prios usu\u00e1rios est\u00e3o impondo uma nova [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1898],"tags":[],"class_list":["post-118569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Quais s\u00e3o as estrat\u00e9gias de Marketing Cross Channel<\/title>\n<meta name=\"description\" content=\"Uma das caracter\u00edsticas do ecossistema digital \u00e9 que multiplicaram os canais de contato com os usu\u00e1rios e as telas onde \u00e9 estabelecida tal rela\u00e7\u00e3o. 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