{"id":118575,"date":"2025-03-13T08:00:00","date_gmt":"2025-03-13T07:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2016\/09\/19\/que-tipos-de-filtros-antispam-existem\/"},"modified":"2022-04-19T13:48:54","modified_gmt":"2022-04-19T11:48:54","slug":"filtros-antispam-existem","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/filtros-antispam-existem\/","title":{"rendered":"Que tipos de filtros antispam existem?"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><h4><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/stop-spam.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-1049 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/stop-spam.jpg\" alt=\"filtros antispam\" width=\"640\" height=\"250\" \/><\/h4>\n<p><strong>O principal inimigo de toda campanha de E-mail Marketing \u00e9 o spam.<\/strong> Por isso, todos os ISPs disp\u00f5e de ferramentas ou filtros antispam que fazem com que o e-mail em spam nem se quer chegue a caixa de entrada de correio eletr\u00f4nico dos assinantes.<\/p>\n<p>Estes<strong> filtros antispam s\u00e3o m\u00e9todos para classificar quais correios s\u00e3o considerado spam e quais s\u00e3o v\u00e1lidos<\/strong> baseando-se nas an\u00e1lises de identidade do remitente, que aparece no cabe\u00e7alho da mensagem e a an\u00e1lise do conte\u00fado do e-mail.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/filtros-antispam-existem\/#2_grandes_tipos_de_filtros_antispam\" >2 grandes tipos de filtros antispam<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/filtros-antispam-existem\/#Como_voce_ve_a_escolha_adequada_da_plataforma_de_E-mail_Marketing_e_um_elemento_basico_para_evitar_cair_nas_redes_dos_filtros_antispam_Quer_provar_MDirector\" >Como voc\u00ea v\u00ea, a escolha adequada da plataforma de E-mail Marketing \u00e9 um elemento b\u00e1sico para evitar cair nas redes dos filtros antispam. Quer provar MDirector?<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"2_grandes_tipos_de_filtros_antispam\"><\/span>2 grandes tipos de filtros antispam<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A n\u00edvel global existem <strong>2 grandes tipos de filtros antispam:<\/strong><\/p>\n<ol>\n<li><strong>Aqueles que identificam o spam a partir de certas caracter\u00edsticas<\/strong> uma vez tenham escaneado todas as mensagens que chegam a caixa de correio. A partir da\u00ed, uma pontua\u00e7\u00e3o das caracter\u00edsticas os inclui ou n\u00e3o em uma lista de spam.<\/li>\n<li>Os filtros antispam que <strong>identificam o correio spam utilizando abordagens estat\u00edsticas<\/strong>. Estes tipos de filtros s\u00e3o muito mais preciso mas \u00e9 necess\u00e1rio trein\u00e1-los para que ofere\u00e7am frutos interessantes.<\/li>\n<\/ol>\n<p>Partindo desta primeira classifica\u00e7\u00e3o voc\u00ea pode encontrar-se com os seguintes filtros antispam:<\/p>\n<ol>\n<li><strong>Bayesianos<\/strong>. S\u00e3o filtros antispam que detectam padr\u00f5es partindo dos e-mails marcados manualmente como spam.\u00a0Portanto, os filtros bayesianos baseiam-se na experiencia e v\u00e3o aprendendo daquelas mensagens que os pr\u00f3prios usu\u00e1rios marcam como spam.<\/li>\n<li><strong>Listas negras (Blacklists)<\/strong>. As listas negras excluem tudo o que chega de determinadas IPs ou remitentes ao agrupar aos servidores que se conhecem que enviam spam ou que tem alguma vulnerabilidade que permite realizar spam. Tamb\u00e9m existem as listas brancas, que agrupam servidores de confian\u00e7a que garantem que ir\u00e1 ser enviado a pasta de spam.<\/li>\n<li><strong>Firewalls.<\/strong> A enorme quantidade de spam que temos faz com que tenhamos que lutar com os pr\u00f3prios filtros antispam. Os firewalls funcionam por reputa\u00e7\u00e3o e com uma mistura de outros sistemas.<\/li>\n<li><strong>Filtros Challenge\/Response<\/strong>. S\u00e3o filtros insuper\u00e1veis mas pouco utilizados. Somente se superam se consegue que os usu\u00e1rios tenham adicionado voc\u00ea a sua lista de contatos.<\/li>\n<li><strong>Filtros antispam baseados na reputa\u00e7\u00e3o<\/strong>. A reputa\u00e7\u00e3o depende de v\u00e1rias pontua\u00e7\u00f5es associadas a identifica\u00e7\u00e3o do remitente que \u00e9 determinada em fun\u00e7\u00e3o da dire\u00e7\u00e3o IP do envio e do nome do dom\u00ednio utilizado. A falta de reputa\u00e7\u00e3o \u00e9 a car\u00eancia de um hist\u00f3rico de envios de e-mails de parte de um dom\u00ednio ou IPs.<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Como_voce_ve_a_escolha_adequada_da_plataforma_de_E-mail_Marketing_e_um_elemento_basico_para_evitar_cair_nas_redes_dos_filtros_antispam_Quer_provar_MDirector\"><\/span><strong>Como voc\u00ea v\u00ea, a escolha adequada da plataforma de E-mail Marketing \u00e9 um elemento b\u00e1sico para evitar cair nas redes dos filtros antispam. <a href=\"https:\/\/www.mdirector.com\/pt\/signup-email-marketing\/?origin=WEB_blog_PT_tipos_filtros_antispam\" target=\"_blank\" rel=\"noopener\">Quer provar MDirector?<\/a><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>O principal inimigo de toda campanha de E-mail Marketing \u00e9 o spam. Por isso, todos os ISPs disp\u00f5e de ferramentas ou filtros antispam que fazem com que o e-mail em spam nem se quer chegue [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1886],"tags":[],"class_list":["post-118575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que tipos de filtros antispam existem?<\/title>\n<meta name=\"description\" content=\"O principal inimigo de toda campanha de E-mail Marketing \u00e9 o spam. 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