{"id":118639,"date":"2016-01-26T00:00:00","date_gmt":"2016-01-25T23:00:00","guid":{"rendered":"https:\/\/www.mdirector.com\/2017\/01\/11\/11-estatisticas-de-marketing-sms-que-impressionam\/"},"modified":"2022-04-19T13:49:06","modified_gmt":"2022-04-19T11:49:06","slug":"estatisticas-marketing-sms","status":"publish","type":"post","link":"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/","title":{"rendered":"11 estat\u00edsticas de marketing SMS que impressionam"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p><link rel=\"preload\" as=\"image\" href=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/11-estadisticas-sms-marketing-pt.jpg\" imagesizes=\"(max-width: 1100px) 100vw, 1100px\" \/><img decoding=\"async\" class=\"aligncenter wp-image-44274 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/11-estadisticas-sms-marketing-pt.jpg\" alt=\"11 estat\u00edsticas de marketing SMS que impressionam\" width=\"2669\" height=\"1692\" \/><\/p>\n<p>As estat\u00edsticas em marketing \u00e9 um elemento b\u00e1sico para conhecer como funciona o mercado, a import\u00e2ncia de uma a\u00e7\u00e3o ou outra e saber dirigir o esfor\u00e7o at\u00e9 o ponto necess\u00e1rio.<strong> As estat\u00edsticas de SMS marketing ilustram que o interesse por esta via de comunica\u00e7\u00e3o \u00e9 alta<\/strong> e que seu grau de efetividade segue sendo importante.<\/p>\n<p>Estas s\u00e3o <strong>11 estat\u00edsticas de SMS marketing que impressionar\u00e3o voc\u00ea:<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_74 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdNDICE DE CONTE\u00daDOS<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#1-_Estatisticas_de_SMS_marketing_68_milhoes_de_de_usuarios_com_movel\" >1.- Estat\u00edsticas de SMS marketing 6,8 milh\u00f5es de de usu\u00e1rios com m\u00f3vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#2-_Maximo_2_mensagens_por_mes\" >2.- M\u00e1ximo 2 mensagens por m\u00eas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#3-_Interesse_pelo_SMS\" >3.- Interesse pelo SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#4-_Aumentam_as_vendas\" >4.- Aumentam as vendas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#5-_90_veem_o_registro_como_vantajoso\" >5.- 90% veem o registro como vantajoso<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#6-_Dificilmente_ocorre_SPAM\" >6.- Dificilmente ocorre SPAM<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#7-_Internet_no_dispositivo_movel\" >7.- Internet no dispositivo m\u00f3vel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#8-_Leitura_instantanea\" >8.- Leitura instant\u00e2nea<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#9-_Alta_porcentagem_de_abertura\" >9.- Alta porcentagem de abertura<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#10-_212_trilhoes_de_mensagens_enviadas_cada_ano\" >10.- 2,12 trilh\u00f5es de mensagens enviadas cada ano<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.mdirector.com\/pt\/blog\/estatisticas-marketing-sms\/#11-_Desaparecimento_do_telefone_fixo\" >11.- Desaparecimento do telefone fixo<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1-_Estatisticas_de_SMS_marketing_68_milhoes_de_de_usuarios_com_movel\"><\/span>1.- Estat\u00edsticas de SMS marketing: 6,8 milh\u00f5es de de usu\u00e1rios com m\u00f3vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma das grandes vantagens do SMS marketing \u00a0\u00e9 que sua capacidade de entrega \u00e9 grande. A grande quantidade de usu\u00e1rios com dispositivo m\u00f3vel, permite que todo o mundo possa estar aberto a receber as mensagens. <strong>6,8 milh\u00f5es de habitantes do mundo t\u00eam celular, enquanto existem 4,2 milh\u00f5es que t\u00eam escova de dentes.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2-_Maximo_2_mensagens_por_mes\"><\/span>2.- M\u00e1ximo 2 mensagens por m\u00eas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>83% dos usu\u00e1rios declara que deseja receber m\u00e1ximo 2 mensagens por m\u00eas<\/strong>. As estat\u00edsticas de marketing SMS\u00a0demonstram que duas \u00e9 a cifra ideal j\u00e1 que n\u00e3o cansa e permite que os usu\u00e1rios possa prestar toda sua aten\u00e7\u00e3o a mensagem.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3-_Interesse_pelo_SMS\"><\/span>3.- Interesse pelo SMS<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>57% dos usu\u00e1rios estariam dispostos a registrar-se a um servi\u00e7o e SMS que permita a lealdade da comunica\u00e7\u00e3o usu\u00e1rio X empresa.<\/strong> Os usu\u00e1rios querem receber todo tipo de comunica\u00e7\u00e3o por SMS, desde ofertas at\u00e9 as \u00faltimas not\u00edcias sobre a marca. A comunica\u00e7\u00e3o usu\u00e1rio X cliente gera um sentimento de filia\u00e7\u00e3o e lealdade necess\u00e1rio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4-_Aumentam_as_vendas\"><\/span>4.- Aumentam as vendas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>50% dos usu\u00e1rios americanos afirmam que realizaram uma compra direta a partir de uma comunica\u00e7\u00e3o recebida via SMS ou e-mail.<\/strong> Esta estat\u00edstica de marketing SMS permite vislumbrar a import\u00e2ncia de uma comunica\u00e7\u00e3o bem desenhada para mensagens de texto em dispositivos m\u00f3veis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5-_90_veem_o_registro_como_vantajoso\"><\/span>5.- 90% veem o registro como vantajoso<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Uma ampla maioria de usu\u00e1rios registrados em um servi\u00e7o de marketing SMS encontra esta comunica\u00e7\u00e3o como vantajosa. <strong>90% dos usu\u00e1rios entendem que os programas de marketing SMS permitem ingressar a benef\u00edcios que de outra maneira n\u00e3o poderiam conhecer.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6-_Dificilmente_ocorre_SPAM\"><\/span>6.- Dificilmente ocorre SPAM<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>10% das mensagens de texto enviado s\u00e3o considerados SPAM, um n\u00famero muito menor em rela\u00e7\u00e3o \u00e0s comunica\u00e7\u00f5es por e-mail, onde o n\u00famero de mensagens em SPAM \u00e9 bastante alto. <strong>Gra\u00e7as a que dificilmente ocorre SPAM em marketing SMS, a taxa de mensagens deletadas pelos servidores \u00e9 muito baixa.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7-_Internet_no_dispositivo_movel\"><\/span>7.- Internet no dispositivo m\u00f3vel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Quase 50% dos usu\u00e1rios de Internet no mundo navegam atrav\u00e9s de dispositivo m\u00f3vel.<\/strong> Esta estat\u00edstica deixa claro que o SMS e Internet devem andar juntos, trabalhando as mensagens como parte inicial da comunica\u00e7\u00e3o e convidando o usu\u00e1rios a navegar em sua p\u00e1gina web.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8-_Leitura_instantanea\"><\/span>8.- Leitura instant\u00e2nea<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A vantagem dos SMS \u00e9 que est\u00e1 demonstrada que os usu\u00e1rios que as recebem as leem em m\u00e9dia 5 segundos depois de ter recebido. Trata-se portanto de uma comunica\u00e7\u00e3o altamente instant\u00e2nea. As estat\u00edsticas demonstram tamb\u00e9m que <strong>90% dos SMS s\u00e3o lidos em um prazo m\u00e1ximo de 3 minutos depois de ter recebido.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"9-_Alta_porcentagem_de_abertura\"><\/span>9.- Alta porcentagem de abertura<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O usu\u00e1rio tende a passar do e-mail, esta maneira de comunica\u00e7\u00e3o apenas tem um porcentual de abertura de 22%. Em troca, <strong>98% dos SMS que chegam terminam sendo abertos<\/strong>, uma importante oportunidade para chegar a usu\u00e1rios atrav\u00e9s de uma comunica\u00e7\u00e3o realmente eficaz.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"10-_212_trilhoes_de_mensagens_enviadas_cada_ano\"><\/span>10.- 2,12 trilh\u00f5es de mensagens enviadas cada ano<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Apesar da entrada dos servi\u00e7os de mensagem instant\u00e2nea (WhatsApp, Line, Telegram\u2026), <strong>seguem enviando muitos SMS, tantos como 2,12 trilh\u00f5es por ano.<\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"11-_Desaparecimento_do_telefone_fixo\"><\/span>11.- Desaparecimento do telefone fixo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A medida que o uso e consumo do telefone e Internet em dispositivos m\u00f3veis v\u00e3o aumentando, os telefones fixos v\u00e3o desaparecendo. <strong>30% dos cidad\u00e3os americanos j\u00e1 n\u00e3o disp\u00f5e de telefone fixo<\/strong>, pelo qual a import\u00e2ncia da comunica\u00e7\u00e3o por dispositivo m\u00f3vel \u00e9 enorme.<\/p>\n<p>Pode ver as 11 estat\u00edsticas de marketing SMS no seguinte infogr\u00e1fico:<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-44280 size-full\" src=\"https:\/\/www.mdirector.com\/wp-content\/uploads\/2022\/04\/infographic-mobile-pt-ok.jpg\" alt=\"11 estat\u00edsticas de marketing SMS que impressionam\" width=\"915\" height=\"3510\" \/><\/p>\n<p><strong><a href=\"https:\/\/www.mdirector.com\/pt\/mobile-marketing\/?origin=WEB_blog_11_estatisticas_sms\" target=\"_blank\" rel=\"noopener noreferrer\">Com MDirector voc\u00ea pode administrar suas campanhas de marketing SMS<\/a><\/strong> e aproveitar a ampla experi\u00eancia de MDirector para realizar o melhor marketing cross-channel.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As estat\u00edsticas em marketing \u00e9 um elemento b\u00e1sico para conhecer como funciona o mercado, a import\u00e2ncia de uma a\u00e7\u00e3o ou outra e saber dirigir o esfor\u00e7o at\u00e9 o ponto necess\u00e1rio. As estat\u00edsticas de SMS marketing [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":20014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","rating_form_position":"","rating_results_position":"","mr_structured_data_type":"","footnotes":""},"categories":[1894,1910],"tags":[],"class_list":["post-118639","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mdirector","category-sms-marketing-1"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>11 estat\u00edsticas de marketing SMS que impressionam<\/title>\n<meta name=\"description\" content=\"As estat\u00edsticas em marketing \u00e9 um elemento b\u00e1sico para conhecer como funciona o mercado, a import\u00e2ncia de uma a\u00e7\u00e3o ou outra e saber dirigir o esfor\u00e7o at\u00e9\" 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