Radically increase your visit to lead conversion rate
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Have you ever wondered how much better a landing page you created would perform if you changed the text in the signup button from “register now” to “subscribe now”? Maybe you would get a 10% lift in conversion rate, or maybe you would not. Who knows? The easiest way to know is empirical testing: A/B Testing:
- You create two versions of the same landing page one with the text “register now” (A) and one with the text “subscribe now” (B) and then distribute the traffic 50% to landing page A and 50% to landing page B.
- After a few days/weeks you check which landing page converted visits to leads more efficiently and you subsequently move all the traffic to the best performing landing.
What marketers have discovered is that a variety of small details are what makes a landing page convert better than another one. Some of the simple things that can radically change conversion rates of a lead gen / subscription form:
1. Subscription button size
2. Subscription button color
3. Subscription button text
4. Number of fields required on the sign up form
5. The color of the background
6. Title of the Landing Page
7. etc….
MDirector’s Landing Optimizer tool has been designed to simplify the process of A/B testing, making it easy for marketers to create an infinite number of landing pages with different background colors, button sizes, Titles, button colors, etc., and put these into competition in order to find the top performing Landing Page.
Landing Optimizer automatically tracks conversion rates of each landing page version and redirects traffic to each landing page in the percentage proportion the marketer selects, making A/B testing an easy task.
