MDirector by emBlue.

emBlue, an American company and leader in Customer Engagement with a strong presence in Latin America, has acquired 100% of MDirector. This move allows us to consolidate our global expansion and offer you a more robust platform, with a larger team and a more comprehensive range of features.

emBlue is a Customer Engagement and Automation specialist with over 10 years in the market. It provides technology solutions that integrate data and digital channels such as email, SMS, WhatsApp, and a robust CRM to create relevant, personalized relationships between brands and consumers.

Nothing will change regarding your current service. You’ll continue to receive the same contracted services, the same quality, the same contact channels, and the same people you already work with. Our top priority is to ensure operational continuity and uninterrupted service.

Additionally, if you’re located in Latin America, emBlue will provide you with access to a larger support team with extended hours and faster SLAs (Service Level Agreements), further enhancing your customer service experience.

This merger will allow you to access a more robust platform, featuring cutting-edge technology and new functionalities to improve your campaigns. You’ll also have the support of a larger team specialized in Customer Engagement, available to guide you through every stage of your strategy.

At this time, your current contract and service terms remain unchanged. Any communication related to your service or pricing will always be made with full transparency and through official channels.

It’s very simple! In the coming months, you’ll see how this union with emBlue will translate into more technology, tools, and innovative solutions available for your business. To start this process and understand how it will be tailored to your needs, get in touch with your usual account manager and let them know you’re interested in a demo of emBlue. We are confident that emBlue will offer you more features and better results.

For now, billing will remain unchanged. We will continue operating under the same legal entity in Spain, ensuring continuity in your payment processes and contractual relationship. Any future changes will be communicated with full transparency.

For clients in Latin America, billing will transition to emBlue’s local entity in each client’s country starting August 1st. Each client will be informed individually to ensure a smooth and transparent transition.

Yes. The servers hosting your data will remain in Europe, ensuring compliance with data protection regulations.

The integration with emBlue’s technology enhances the platform with a much broader range of Customer Engagement capabilities, turning it into an even more complete solution for your marketing and communication needs.

This includes—but is not limited to—powerful features like OneTalk (managing conversations via WhatsApp and other channels), significant improvements powered by Artificial Intelligence (AI) to optimize your campaigns, an integrated CRM for more efficient customer management, pop-up banners, and push notifications to engage your audience in new ways. In essence, you’ll have access to a robust platform designed to build deeper and more effective customer relationships.

The MDirector brand is now part of the emBlue family. We will continue to leverage its strong recognition in the European market to strengthen our presence and grow together.

Yes. The support team and the people you’ve worked with so far will remain at your service. emBlue is committed to delivering close and high-quality service, and we will strengthen the team to further enhance your customer experience.