MDIRECTOR ONBOARDING
Metrics and statistics
General adjustments
Once you have followed all the steps and designed the email marketing campaign, you need to know if everything has worked properly. Working properly means meeting your campaign goals. These metrics or KPls (Key Performance lndicators) are all you need to analyse and evaluate the effectiveness of your email marketing activities.
The most important ones include:
- Opening rates
- Click rates
- CTOR or click-to-open rate
- Bounces
- Unsubscriptions
This information, along with the types of browsers, devices and operating systems, will give you an objective view of what is going on. Here’s the information you’ll need to understand MDirector’s statistical reports better.
